GETTING COMFORTABLE
WITH BEING
UNCOMFORTABLE.
An auto-biographic .pptx by Mark Fairbanks
@MarkFairbanks
translatordigitalcafe.com
1993-95 Dufour& Associates
1995-97 Sprecher Barrett,
SprecherBarrett Bertalot,
SprecherBertalot(now called Noise)
1997 Meyer & Wallis (For a six-week cup of coffee)
1997-2000 KohnkeKoeneke,
KohnkeHanneken
2000-05 Octane, Inc.
2005-08 Hunt Adkins
CREATIVE(S)Deliverables that come out of the Creative
Department made by an Art Director and
Copywriter which have been approved by
The Creative Director.
SO, WHO’S CREATIVE?Musicians
Entrepreneurs
Mathematicians
Hackers
Food Truck Owners
Women and Children
Everyone Thanks to digital
(and yes, art directors and copywriters)
Half a billion people accessed mobile
internet worldwide in 2010.
Usage is expected to double
within five years as mobile
overtakes the PC as the most
popular way to get on the Web.Source: mobiThinking 3/2011
Since I began giving my presentation, on
Facebook there were:
1,587,000 wall posts, 2,716,000
photos uploaded and 10,208,000
comments posted.
Source: AllFacebook.com
75 percentThe percentage of U.S. iPad users that are
interested in seeing videos within magazine
ads on their iPad.
Source: eMarketer
What do weneed to learn?
What does it (really) mean?
How do we deliver?
What does it look like?
What’s next?
Most companies encourage
their employees to simply do
what they’ve always done—
that makes for better profit,
and it keeps employees
content in jobs they know
they can do.
T R A N S L ATO R L A B H O U R S A R E H E L D E A C H
W E E K O N T U E S D AY S A N D T H U R S D AY S
F R O M 8 - 1 0 A M AT 4 1 5 E . M E N O M O N E E S T.
T H E Y A R E F R E E A N D O P E N TO T H E C O M M U N I T Y.
W E TA L K A B O U T D I G I TA L , S O C I A L , B R A N D I N G ,
T E C H N O L O G Y, C R E AT I V I T Y, A N D H U M A N B E H AV I O R .
W E S E RV E R E A L LY S T R O N G C O F F E E .
W E S H A R E I D E A S .
I T ’ S M A G I C .
FLAVOR
LOCALGOOD
CRAFT
SUSTAINABILITY
CONSISTENCY
TASTINGS
EVENTS
AWARDS
HOME BREWERS
SERVERS
COMMUNITY
SUPPORT
CRAFT FANATICS
BREWERY TOUR
SELL THROUGH
PULL
WORK ETHIC
GRASS ROOTS
PRIDE
STREET CRED
REAL MILWAUKEEANS
NEW FACE
SEASONALS, ABV
CREATIVITY
PROGRESSIVE
GLASSWARE
SCRATCH
PACKAGING
UNTAPPD