www.playtestix.com
APPS AND GAMES IMPROVEMENT Playtes(ng: how to prevent failures before launch
www.playtestix.com
APPS AND GAMES IMPROVEMENT
OUR CLIENTS
OUR CLIENTS
PRODUCT QUALITY
QUALITY AND EXPENSES
DEVELOPMENT EXPENSES
QUALITY AND EXPENSES
≠
HOW can you measure the QUALITY of your product?
PRODUCT QUALITY
CHANNELS FOR GATHERING DATA
IMPORTANT!
YOU WILL FIGURE THIS OUT AFTER THE RELEASE
IS YOUR PRODUCT GOOD ENOUGH?
DEVELOPERS’ LIFE
BRIILLIANT IDEA
BRILLIANT IDEA!!!
PLANNING
DEVELOPMENT TIME <6 MONTHS
BRILLIANT IDEA
DEVELOPMENT TIME
RELEASE
Небольшие правки - это улучшение! FEEDBACK AND IMPROVEMENT
BRILLIANT IDEA
DEVELOPMENT TIME
RELEASE
REVISION
ANALYSIS
FEEDBACK
IMPROVEMENT
RELEASE>>> TRAFFIC ACQUISITION
FIRST FEEDBACK>>> REVISION = 1-‐2 MONTHS
А мы точно ЭТО планировали? APPROACHING VERSION 1.6.
BRILLIANT IDEA
DEVELOPMENT
RELEASE
REVISION
ANALYSIS
FEEDBACK
IMPROVEMENT
TIME SPENT ON REVISION = 6 MONTHS
А мы точно ЭТО планировали?
BRILLIANT IDEA
DEVELOPMENT
RELEASE
REVISION
ANALYSIS
FEEDBACK
IMPROVEMENT
TOTAL TIME, SPENT OF DEVELOPMENT= 1 YEAR
APPROACHING VERSION 1.6. APPROACHING VERSION 1.6.
APPROACHING VERSION 1.6.
Как же так? DEVELOPING IN INFORMATION VACUUM
WHAT SHOULD I DO?
INFORMATION VACUUM
FEEDBACK
DEVELOPMENT 6-‐9 MONTHS
REVISION 9-‐12 MONTHS
Как же так? GET FEEDBACK ASAP!
INFORMATION VACUUM
FEEDBACK
DEVELOPMENT 6-‐9 MONTHS
REVISION 9-‐12 MONTHS GET FEEDBACK
ASAP and DIRECTLY!
Как же так? GET FEEDBACK ASAP!
DEVELOPMENT
FEEDBACK
VERSION 1.6 – IN 6-‐9 MONTHS! AS LONG AS YOU PLAYTEST YOUR PRODUCT
WHAT IS PLAYTESТ?
PLAYTEST. DEFINITION
ANALYTICS
What about analy(cs?
ANALYTICS + PLAYTEST
WHO ARE PLAYTESTERS?
Playtesters? Who are they?
Playtesters и QA testers solve DIFFERENT issues
WHO ARE PLAYTESTERS?
Playtesters и QA testers solve DIFFERENT issues
10 AMENDMENTS
+25% -40%
10 “AMMENDMENTS”
OF
PLAYTEST
1st amendment
+25% -35% -40%
1. Find the correct target
audience
2nd amendment
+25% -35% -40%
2. Observe and make notes
3rd amendment
+25% -35% -40%
3.Target audience should come
out of interest
4th amendment
+25% -35% -40%
4. Iden(fy the goal of the
playtest clearly
5th amendment
+25%
5. Iden(fy the key characteris(cs /
indicators correctly
6th amendment
+25% -35% -40%
6. Extreme aken(on to the
ques(onnaire
7th amendment
+25% -35% -40%
7. “First impression” respondents
8th amendment
+25% -35% -40%
8. Act as a researcher
9th amendment
+25% -35%
9. Don’t interfere in playtest
10th amendment
+25% -35% -40%
10. Apply it “itera(vely”
10th amendment
+25% -35% -40%
By conduc(ng playtest, you approach the needed result MUCH EARLIER
BRILLIANT IDEA
IMPROVEMENT
RELEASE
TRUE BENEFITS
TRUE BENEFITS
TIME FOR
DEVELOPMENT
PROJECT
BUDGET
PRODUCT
QUALITY
+25% -35% -40%
Elena Pavlichenko Execu0ve Director, Business Development
+380 96 103 26 73 elena@playtes(x.com
skype: elena.pavlichenko
www.playtes0x.com
Thank you!
EXTRA INFO
Playtesters? Who are they?
Playtesters и QA testers solve DIFFERENT issues
Playtesters? Who are they?
Playtesters и QA testers solve DIFFERENT issues
Playtesters? Who are they?
Playtesters и QA testers solve DIFFERENT issues
Playtesters? Who are they?
Playtesters и QA testers solve DIFFERENT issues