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webb 2.0
WEB 2.0SOCIALA MEDIER
IHR, 2007IHR, 2007--0404--1717
Richard Richard GatarskiGatarskiBAT BAT –– Business Art Technology ABBusiness Art Technology AB
webb 2.0
”The Ego in 6 Parts” (2002), Solomon Kane, www.artavodah.com/02/ego.htm
intro
har två barn och samboekonomie doktor, marknadsföringkonsult / lärare / talare
analys och IT-utvecklingkonversationsstrategierskolan och marknaden
webb 2.0 den gamla framtiden
webb 2.0 webb 1.0
www.bat.se/research/richardg/tp_b2/bv02_ix.htm
b.w.
webb 2.0
sta-ti-stics
webb 2.0
support your future life, by:inspire, explore, understand and……efficiently use the latest web trendsask questions and search for answersstart blogging
support your future life, by:inspire, explore, understand and……efficiently use the latest web trendsask questions and search for answersstart blogging
aim of this inspiration
värdera (affärs)livet bättre, genom att:inspirera, upptäcka, förstå och……rätt utnyttja det senaste på webbenställa frågor och söka svarlära av varandrabörja blogga
värdera (affärs)livet bättre, genom att:inspirera, upptäcka, förstå och……rätt utnyttja det senaste på webbenställa frågor och söka svarlära av varandrabörja blogga
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webb 2.0 building on the assumptions
consumers / citizens / customers
are:
educated
connectedconversational
webb 2.0 todays main point
tänk om
webb 2.0 re-think, why?
Source: www.micropersuasion.com/2006/03/myspace_mania.htmlwww.techcrunch.com/2006/06/13/myspace-the-27-billion-pound-gorilla/
100+ million registered users, 15+ million unique logins/day,30 billion pageviews/month, second largest webdestination,
1,4+ million band registered, 350.000+ band blogs50.000+ groups (fasion, sport, health, film, etc)
webb 2.0 myspace
news.bbc.co.uk/2/hi/business/4697671.stm
webb 2.0 usatodayspace webb 2.0 second life
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webb 2.0
www.springwise.com/automotive/first_car_brand_drives_into_se
webb 2.0 the launch of crayon in second life
www.jaffejuice.com/2006/10/gearing_up_to_l.html
webb 2.0 cdc in sl
www.social-marketing.com/blog/2006/11/cdcs-second-life.html
webb 2.0 a real country webb 2.0 the online house
www.bigbrothersecondlife.com
webb 2.0 the trygg-hansa effect
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webb 2.0 tv in sl webb 2.0
researcher.se/archives/2007/01/sverige-bygger-varumarke/
webb 2.0 knowledge in sl
knowledgecast.wordpress.com/sl/sl-movies/
webb 2.0 facktugg
räckvidd
DM
medieplanering
GRP
AIDA
serif
4P
pantone
webb 2.0 idén
attityd beteendemedvetande
webb 2.0 gammalt tänk
hantera
100 mediersom var och en når
100 000 människor
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webb 2.0 gammal gerilla webb 2.0 towards conversing communities
Gatarski, R. and Lundkvist, A. (1997) Interactive Media face Artificial Consumers and marketing theory must re-think, see www.fek.su.se/home/rgi/imfaceac
tänk om
webb 2.0 we media
webb 2.0
erkänn att
10 000 000 aktörervar och en konverserar med
10 andra
omtänk webb 2.0 trendometer
widgets
tagging
citizen generated content
feeds
social media
podcasting
wiki
webb 2.0 terminology
www.railsonwave.com/railsonwave/2007/1/2/web-2-0-map
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webb 2.0 we are not alone
Source (edited): http://www.nielsen-netratings.com/pr/PR_100306_UK.pdf (UK October 3, 2006)
webb 2.0 and the Inc. 500
via www.kullin.net/arkiv/2007_01_01_mc.html#116896297290793308
webb 2.0 vetenskap
Apoteket ?
webb 2.0 who says what? webb 2.0 citizen generated content webb 2.0 one definition
“a website that allows the visitors themselves to easily add, remove, and otherwise edit andchange available content, and typicallywithout the need for registration”
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webb 2.0 podradio webb 2.0 terrible for advertisers?
www.bat.se/socialamedier (data September, 2006)
webb 2.0 marketing ethics
blog.ericgoldman.org/archives/2006/12/wikipedia_will_1.htm
webb 2.0 customer generated content
Source: www.motoqwiki.com/index.php?title=Motorola_Q_Wiki
webb 2.0 student generated content
stanford.wikia.com
webb 2.0 more on wikis
www.readwriteweb.com/archives/the_world_of_wikis.php
www.wikinomics.com/
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webb 2.0 consumer generated content
www.site-9.com/blog/archives/2003/11/viral_video_clip_featurin.html
webb 2.0 melody’s breakup webb 2.0 we tv team
www.comvu.com/live/?weconverse
webb 2.0 consumer generated content
online.wsj.com/public/article/SB116856806277874702-OkHgzhxdPanmQWT8IiormBEShTc_20080112.html
webb 2.0 machines listening to media webb 2.0 free data
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webb 2.0 let go
Source: Laflyes key note at Association of National Advertisers, 2006-10-06adage.com/ana06/article?article_id=112311
webb 2.0 corporate world meet web 2.0
flickr.com/photos/gtmcknight/198311028
webb 2.0 swedish web 2.0
www.cubma.com/madeinsweden20
webb 2.0
what is a blog ?
webb 2.0 pre-blogging
www.bat.se/partners/richardg/cont_feb97
webb 2.0 main stream media (msm)
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webb 2.0 blogged event
www.kommenterat.net
webb 2.0 at gnomedex and forrester
via www.micropersuasion.com/2006/10/should_conferen.html
webb 2.0 blogging terminology
www.mymarkup.net/anna
post
permalink
comments
categories
archiveblogroll
feed
webb 2.0 webb 2.0 grey matter
www.greyswriters.com/2006/10/allan_heinberg_.html
webb 2.0 inbloggande
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webb 2.0 blogs have impact webb 2.0 examples are abound
acca.blogs.com/accabuzz/
webb 2.0 boeing b2b blogging
webb 2.0 corporate blogging webb 2.0 organized blogging
blogs.hillandknowlton.com/blogs
webb 2.0 nonhuman bloggers
www.pigeonblog.mapyourcity.net/index.php
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webb 2.0 mikropublicering webb 2.0 it sort of grooows...
technorati.com/weblog/2007/04/328.html
webb 2.0 ...in all languages...
technorati.com/weblog/2007/04/328.html
webb 2.0 the bloggosphere
datamining.typepad.com/data_mining/2006/09/if_there_is_a_b.html
webb 2.0 not a blog, but... webb 2.0 msm 2.0
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webb 2.0 to blog is this easy
www.wordpress.comwww.terapad.com
webb 2.0 mashing things up
sms + blogging + social networking = twitter
+ =
webb 2.0 twittervision
webb 2.0 under ytan
blogg
contentmanagementsystem
feed
ping
webb 2.0 matning i praktiken
www.kairosfuture.com/templates/page.aspx?id=1604
webb 2.0 analys av MeWe-fallet
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webb 2.0 rss – a new range of services
www.circuitcity.com/ccd/genericContent.do?oid=161192&c=1
webb 2.0 Really Simple Syndication webb 2.0 rss
Se även: www.kullin.net/arkiv/2006_04_01_mc.html
webb 2.0 in sum social media webb 2.0 summary
cgc
wiki / widgets
feeds / tagging
blogging / podcasting
social media / Web 2.0
= conversational communities
webb 2.0
tack!www.weconverse.com