Gamification drives results…And we’ll prove it
Georgie CookeHead of Learning Design,
Learning Pool
How do you feel aboutgamification?
How do your stakeholders feelabout gamification?
Why?
• Is it adult enough?
• Is playing really the same as learning?
• Aren’t some subjects too serious for games?
• Isn’t it really expensive?
• Doesn’t it take ages to build?
• Does it get results?
Do you worry about how much knowledge your audience retains
after elearning?
Knowledge retention after passive elearning
• Grab attention
• Increase engagement
• Drive results
Bespoke project
Stephen EvansRetail Learning Academy
ManagerBoots
“Every year we traditionally rely on 20 minutes page-turner e-learning, we wanted something completely different this year to reinvigorate and reenergise how people feel about our L&D Christmas offer...
..we set Mind Click quite a difficult challenge to do something wildly different to what we have done historically.”
Grab attention
Design secrets
• Prioritise impact• Be unpredictable• Make it challenging
Increase engagement
Design secrets
• Give learners choice
• Add an element of risk
• Encourage healthy competition
Drive results
Design secrets
• Don’t forget adult learning principles
• Keep activities relevant
• Embrace failure and repetition
Stephen EvansRetail Learning Academy
ManagerBoots
“The game has really changed the way people feel about training and L&D in our stores, there was almost a palpable sense of excitement.
I’ve never had so many people approach me to discuss a piece of learning and how it made them feel”
Best Learning Game
Silver Winner2016
Now how do you feel aboutgamification?
Adapt and the builder
Evolving Adapt
Adding gamification features to the roadmap
Scalable, maintainable gamified solution
Thank you!Any questions?