GameStop Digital Strategy: GS 3.0

Sheena Williams

MARKET OUTLOOK

VG Market Trends• New ↓ to 41%• Used ↓ to 9%• DL ↑ to 31%

2013 GS Sales• 38.5% new VG • 25.8% used VG• 16% Digital Sales

TARGET AUDIENCE GS clients Non-GS Prospective GS clients

BIG IDEA: GS 3.0

News Reviews Content Games

KPI1. Increase awareness of GS as a retailer

of digital gaming2. Increase digital sales by 5% over the

next year ($10.8 million)

GS 3.0 WEBSITE DESIGNTransporting gamers into the future…

Online store Content gamers want Gaming Community

GS 3.0 BLOG Product showcase What gamers are

searching for and finding elsewhere…CritiqueInsider gaming newsCheatsWalkthroughs

SOCIAL MEDIA

GS 3.0 has the excitement of a Gamer!

What gamers want? Objective Content…

PPC ADSSave with Digital Gameswww.gamestop.comOrder Now and Save 20%Largest collection of downloads

 Pre-Order Digital Gameswww.gamestop.comOrder Now for More AccessSearch PSN, XBox, & PC Downloads

Google Adwords$100.00/day

○ $73,000/year for 2 ads

275% ROI

GS 3.0 DIGITAL STRATEGY

Power to the Players

• Content• Community• Downloads