Engage with your stakeholders using Enterprise 2.0 and Social Media
Franky Redant Founder – ConsultantTwitter:@franky_redant
LinkedIn: http://www.linkedin.com/in/frankyredant Facebook: http://www.facebook.com/franky.redant
Fyronic on facebook : http://www.facebook.com/pages/Fyronic/119906781356910
Internet TodayBefore we start : • Who’s using : • Twitter ? • LinkedIn ? • Facebook ? • Sprouter ? • Yammer ? • Slideshare ? • Foursquare ? • Youtube ?• Skype ?
• Blogs ? Reading/writing ? Professionally ?
• Wikis ? • RSS ? • Tagging ? • Mashups ? • Enterprise Social Networks ? • Collaboration platforms?
Internet todayThe internet started as an Information platform Changed into an Application platform And has now become an Engagement platform
Engagement
Applications
Information
homo erectushomo industrialis
Homo digitalis
Internet Today – what’s there?
• Social Media with social networks in the lead – Facebook, twitter, linkedin...
• Community created content sites– Youtube, flickr, typepad, blogger.com, readwriteweb,
Digg, delicious
• Web 2.0 - Gartner• Enterprise 2.0 • Other interesting evolutions– Evolution of mobile, augmented reality, the internet of
things
Internet Today – Facebook • Facebook is the biggest social network
today • 29000 applications • Company pages : • Facebook shop & credits (new business
models)
http://www.clickymedia.co.uk/?s=facebook+demographics&submit=submit
Usage : Create following (fanbase), brand awareness, recruitement,use for networking, interact with members, customers, provide information, news, monitor ‘the buzz’, answer, engage,
Internet Today - Twitter• Twitter = microblogging• News, articles,• Keeping in touch• Meet new people
Usage: • Converse/engage• Build reputation• Network• Attract to blog,
website, groups ...• Promote• Recruitment!
http://blog.hubspot.com/blog/tabid/6307/bid/6050/The-Ultimate-List-100-Twitter-Statistics.aspx
Internet Today – LinkedIn • LinkedIn : Business networking• >70 Million members• Business Networking• Groups, jobs, Q&A
Usage : • Promoting yourself• Recruitment, create credibility,
endorsements • Ask questions, get answers, learn, • Become authority on topics• Market research, advertise• Interact, engage • Create your own group.
I endorse you = Cool..http://advertising.linkedin.com/audience/
Internet Today – User generated content sites
Interaction & conversation example sites
Internet Today – Web 2.0
WEB 2.0 - FrameworkParticipation is the driver
The user has control
Trust & credibility
Spirit of openness &
Sharing
Flexibility, speed,
powerful
The sum is bigger than
it’s parts
Essential for integration &
reuse
Web 2.0 – It’s about engaging! Participation
– Communication
–Direct Engagement
– Interaction
Innovation Collective IntelligenceBusiness Agility
Creativity Sharing Decisive
Enterprise 2.0
Enterprise 2.0 is not like Star Trek: “to boldly go where no one has gone before”
It’s here and a lot of companies are using it Successfully.
Enterprise 2.0 – What is it?
Web 2.0 for the Enterprise It’s the use of tools like :
• Blogs / vlogs• Wikis • RSS / syndication• Social networks, • Social bookmarking• Tagging / collective filtering• Microblogging• Rating • Mashups
Inside the organisation to Engage with all stakeholders internally & externally:Management, employees, customers, members, partners, government, potentials
(potential customers, employees, partners, ...), the world
Convince them, share, be consistent and trustworthy
Engage!
Engagement Opportunities & challenges
The internet has become a vibrant worldwide interaction and engagement platform, generating ideas and producing a lot of value in numerous ways.
It offers opportunities to engage with people that were otherwise unreachable or very hard to reach (global social networks) It taps into knowledge you would never have been able to harness otherwise (knowledge sharing sites, blogs, wikipedia, innocentive etc) And it leads to unseen levels of innovation and creation (innocentive, proliferation of new online businesses, open source software ... )
Circles of Engagement
Employees Managementshareholders
Customers
Partners
Government
Members
Competitors
Market
Peers
The Crowd
Potentials
The World
Types of Social systems• Facebook• Netlog• Twitter
• SAP’s online community• Pfizerpedia• Yammer
• Intranets • Innocentive
• LG’s online community
• Samsung Online
• Tripadvisor
knowledge capture
Social Media Vs Enterprise 2.0
• Internal Facing• Firewall• Business• knowledge capture• productivity & efficiency• wiki, blog, social bookmarks,
chat• Innovation
• External Facing • Open to the world• Social• sharing random things• Pass-time & leisure• social networks and "cool
interactive" websites• Free Creation & reuse
Although both use WEB 2.0 concepts and tools, they are different.
Enterprise 2.0 Social Media
Social CRM
Enterprise 2.0the
And platforms
Enterprise 2.0 concepts & tools
Enterprise 2.0 Applications & use• Social networks or enterprise social networks • Blogs / vlogs & comments • wikis• RSS / Syndication• Social bookmarking• Tagging /search • Microblogging• Rating
Enterprise 2.0 – Tools & use : Enterprise Social Networks
• Connecting to colleagues, finding people working on related issues
• Quicker access to expertise and resources • Collaborate (openness, availability of expertise, trust, • Spot leadership potential
(technical & managerial)• Employee retention
(fun factor, reputation)• Network with partners,
customers, members ... • Expertise search. • Internal communication
Enterprise 2.0 – Tools & use : BLOGS• Internal top-to-bottom, communication Reinforce corporate vision, mission,
status• Record thoughts, ideas, experiences and opinions to enable re-use by others• Project management :Post regular updates on the status of the project• introduce new members in (virtual)teams• Record the ideas, opinions and knowledge of all project members resulting
from the interactions• Show your product and/or service knowledge. • Use it as a company news bulletin • Use the comments to interact with the readers. • Is a door to your website and your company. • For project status reporting to customers. • For generating buzz • Give information to members/customers about... • To generate new ideas from outside the organisation.
Enterprise 2.0 – Tools & use : Rating / commenting• Basis of crowdcasting systems • gathering internal/external opinions on topics,
products, services, events,... • Discussing topics, documents, ideas• Market research • Employee satisfaction queries. • Establishing topic authority/experts. • Interaction with topic experts • Interact/react on discussions on the
web to attract attention to your expertise/product/service ...
Enterprise 2.0 – Tools & use : wikis• Project Management (Requirements &
specification creation, issues tracking, project history, feature lists, progress & status reporting)
• Creating & maintaining reference material (policies, hr info, techn. Support, sales documentation, ... )
• Collaborative document creation (Meeting notes, sales pitches, marketing campaign ideas, copywriting)
• Client relationship management (todo’s, history of client activities, ...
• Collaboration with external parties (permission system, ideation, issue tracking, change management, support ... )
Enterprise 2.0 – Tools & use : RSS• Enhanced access to relevant information (filtering, user
selection, aggregation of relevant content) • More efficient team & project communication (auto updating
of status, information, changes etc)
• Reduced email • Increased productivity • Better promotion of
content
Enterprise 2.0 – Tools & use : Social Bookmarking
• More efficient research (faster access to existing information, ... )
• Enhanced search capabilities (tagging & social bookmarking combined)
• Repository of internal and external links to topic specific information
• Expertise location
Enterprise 2.0 – Tools & use : Tagging/search
• Tagging (folksonomies) • Collaborative filtering• More efficient searching
by tags • Combining searches and
filtering • Information &
Knowledge gathering
Enterprise 2.0 – Tools & use : Microblogging
• Fast knowledge sharing • Conversations • Flattened communications• News • Updating on status of
(documents, projects, work in progress)
• Fast Question & answer channel
• Recruitment channel
Benefits of Enterprise 2.0
Benefits of Enterprise 2.0 platforms
Productivity and efficiency – Increased productivity – Faster innovation & product development– Increased project management efficiency– Reduced mail overload or better use of new
and existing communication tools – Improved team performance
Benefits of Enterprise 2.0 platforms
Stakeholder engagement – Better internal and external communication– Better collaboration between parties (internal :
cross-departemental, external : with members, customers,partners, other)
– Greater staff engagement, potentially greater customer engagement, greater member engagement (the other meaning of engagement)
– Enhanced collaborative behaviour (cultural change toward 'sharing environment')
– More learning & development – Fun factor
Benefits of Enterprise 2.0 platformsKnowledge creating and retaining
• Easier and wider access to expertise and organisational capabilities • Enhanced search • (faster & more accurate) • Capture & store activities,
conversations, opinions ... • Reuse, combine, harness...
Benefits of Enterprise 2.0 platforms• Employer attractiveness • Improved internal and
external reputation • Increased visibility in
business environment and market
Reputation
Benefits of Enterprise 2.0 platforms
Business agility – Faster decision making (more and accurate
information available fast) – Increased flexibility (better research, better
market knowledge together with faster decision making and higher innovation : lead to higher flexibility)
– Higher innovation rate (more ideas, more people involved, better communication)
– Faster time-to-market products and services (innovation faster, process faster, communication faster)
– Increase accuracy of products & services (more, faster and direct feedback from customers, partners, members)
How agile is your business?
Thank you for listening