Dr Patrick Dixon Chairman Global Change Ltd
Travel of the Future and the Future of Travel
ALL BIG TRENDS ARE RELATED
But strategies often overtaken by events
World can change faster than you can hold a board meeting
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WGP 1980-‐2013 (%,constant prices)
US GDP 1980-‐2013 (%,constant prices)
EU GDP 1980-‐2013 (%,constant prices)
Vietnam GDP 1985-‐2011
Russia GDP 1998-‐2012
�IMF - adjusted for Purchasing Power Parity
>40% WDP by 2015
China travel bookings >$100bn 2013$15bn online -‐ 500% growth 2008-‐13
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Travel is about ............
Travel is about EMOTION
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Video-conferencing - Tele-presence20% growth a year $2.7 billion in 2011
Expect further rapid Video-conferencing growth BUT often low or negative emotional engagement
Personal Apps / SMS eg Hotel Tonight / TripIt / Taxi Magic / ZipCar
Gap between home and work
experience
• 33% of tourism spending in London is by business travellers
• Want freedom
Business AND Leisure
33% in UK don’t watch live TV
95% EU bandwidth soon video
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80% lost in <10 seconds70% in Russia are online -‐ 99% own a mobile
Russia online travel grows 20% /year
93bn Rub sales 2013
Where can I stay ?
Hotels, conference centres and travel agents
need to respond instantly to e-‐mail
Online travel revolu^on
What can she see online ?
Huge growth aggregators
Hotels and conference centres need to respond instantly to e-mail enquiries
PriceTransparency
MANAGETEAM
TRAVEL
Common mistakes in business travel
COST CUTTING
Can be demoralising
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Budget Air Travel
BUDGET BOOM: $24 billion on 234 Airbus planes
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Night Flight or Day Flight Going out or coming home? – work, food, drink, chat, party, unwind,
dark, quiet, sleep, leave
Best for Business ?Out / Back
COST CUTTING
Can be demoralising
Easier to work on High Speed Trains
HOTELS Business customers
are changing
RoomKey
Hotel bookedon arrival in city
Would recommend you to a friend ?
80% under 35 year olds in US use social media while travelling
1 trillionpages a month
"Perfection!, Wonderful hotel. Good value, beautiful views.“
This was the most beautiful hotel. Clean, friendly and good value.
“Worst hotel I have ever been in. Should be closed down.“ NEVER stay in this terrible place. Rats, insects, dirty. Many guests got sick.
74 million users a month33% business travellers
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•Home•Work•Online•Offline•Sales•Entertain•Phone•Mobile•Chat•Mobile
KNOW YOURCUSTOMER
Travel and RoomPreferences
LOCATIONLINKED
MESSAGING
• Zettabyte = 1024 ExabytesExabyte = 1024 PetabytesPetabyte = 1024 TerabytesTerabytes = 1024 Gigabytes That's a data explosion of 44x in approximately 10 years.
BIGData
Who travelling where,how, when, why, NOW?
Do things you believe inTotal life-cost of travel
Life is Short
Work faster and efficientlyFlexible, agile, stay aheadProblems sorted rapidly
Safe, on time, trusted
+ Control costs + Compliance / reports+ Economies of scale + Duty of care
Dr Patrick Dixon slides and videos: globalchange.com -13 million users
Travel of the Future means doing it together
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