Dr Patrick Dixon Chairman Global Change Ltd
Take Hold of Your FutureHow customers are changing and the future of
e-commerce in a mobile-dominated world
帕特里克▪迪克森 Global Change Ltd 主席
One word will drive Future
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Human nerve cells growing on an integrated circuit
Future is about
EMOTION
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Up to 70% of retail spending is in <8 companies
65% of Poland popula;on online7 million smartphone users>24bn zl online sales per year
Growing >20% a year
e-‐commerce hit $1 trillion in 2012 e-‐marketer 12% of all retail in UK -‐ 5% in PolandPoland fastest growing EU e-‐commerce market
Italy: 58% increase in Price Comparison website sales of car
insurance in first 6 months of 2013 v 2012
12.5 million users -‐10bn zl sales
1 trillion pages a month
"Perfection!, Wonderful hotel. Good value, beautiful views.“ Madrid May 20, 2013
This was the most beautiful hotel. Clean, friendly and good value.
“Worst hotel I have ever been in. Should be closed down.“ Paris April 11, 2013
NEVER stay in this terrible place. Rats, insects, dirty. Many guests got sick.
74 million users a month
MobileMORE THAN A CHANNEL
Loca;on Marke;ngis next BIG THING
Internet of Things
FusionOn-‐Off line
SALESOnline / physical
worlds become oneBuy online - deliver to store Buy store - deliver at home
Go to store, research and order online etc
Over 4000 road hauliers in EU
1.3bn home delivered e-‐com items in UK a year (+12% pa)
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3000 Parcel Shops in UK in 12 months Chosen by up to 50% customers for deliveries
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> 200 million mobile payments> 70% in Africa > $160bn
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2m businesses use SQUARE in US
• Kenya -‐ 17m customers• $9bn pa -‐ >33% GDP
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1.7bn users unbanked
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• In UK alone....•Transactions >$1trillion pa •Credit card debt >$100bn•Average card interest rate 16%•2% commissions worth $18bn
Payments Doorway
Free mobile devicescalls / web / TV / games / payHigher income model
2010 2013 2015
TelcoBanks
90% all global data generated in last 2 years
Big Data
Big Data means shift from Marketing to Creative Advice
33% in UK don’t watch live TV
•Home•Work•Online•Offline• Sales•Entertain•Phone•Mobile•Chat
ONECUSTOMER
•Individuals•Family•Community•Wide World
Making Life BeDer
Working Together
Dr Patrick Dixon Chairman Global Change Ltd
E-nnovation globalchange.comSlides and Videos
帕特里克▪迪克森 Global Change Ltd 主席
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