Free or Inexpensive Marketing Ideas
Jill Demars, Adam Frederico, Leslie Fonbuena, KC Corbett
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Types of Marketing
• Facebook• Twitter• YouTube• Blog
Social Media
• Google Places• Website building• Simple SEO
Other Online Ideas
• Word of mouth• Newsletters• Promotions
Use Existing Customers
• Connect with the community
Civic Involvement
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Facebook Create your own page
YouTube Create a channel and post videos
Twitter Gain followers and tweet deals, updates
Blogging Create your own or have someone blog for you
Downside: Data analytics are tough to retrieve. Social media mainly used to bring awareness and to gain mindshare.
Social Media
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Using YouTube
“The Worlds Best Blenders” Founder: Tom Dickson
179,000,000 total views since 3 years ago
Social Media
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YouTube for Dummies Create an account
Owned by Google – use your email log-in or create a different one for your business
Create title and channel tags (keywords) Change themes/colors/modules Channel Type:
YouTuber – basic channel type Director – “performer info”, longer videos Musician – custom logo, tour dates, CD purchase links Comedian – show-date information, purchase links Guru – custom logo, genre, links Reporter – Beat, Influences, Favorite news sources
Put links on your website/blog/newsletter, etc.
Social Media
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Advertising on Blogs Advertise on others’ blogs
ranges from $30 up to thousands web.blogad.com depends on popularity of blog (number of views)
Creating your own blog Free Directing traffic to blog can be tricky Humorous or interesting blog posts Distribute website through newsletters, word of
mouth
Social Media
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Social Media
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Google Places Helps you gain visibility with local customers
through Google search Provides insights regarding your customers Is a good option if your business:
Has a physical address Involves face-to-face interaction with customers Is legally formed and operating
Provides clear guidelines and steps for creating your Google place
Free!
Other Online Ideas
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Free Website Building Utah online: Google campaign
Only takes 60 min to create a website A free, easy-to-build, professional website A free customized domain name and hosting
for one year A free local business listing on Google Places Free tools, resources, and local events
Example site: Fredericochristmastrees.com
Other Online Ideas
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Use Existing Customers
NewslettersPromotions
Word of MouthReferrals
Use Existing Customers
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Getting Customer Referrals Be specific Provide
IncentivesGift for Friend
Most EffectiveUse of Existing Customers
Use Existing Customers
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Compare and Contrast YouTube
Good for company who want to increase brand image Not good for driving transactions &understanding customers
Blogs Good for getting information to followers Not good if you don’t want to update it almost daily
Google Places Good for physical business w/ face-to-face interaction Not so good for getting other information to customers
Website Good for a quick way to show you’re in business Free tool not so good for detailed designs & complex formats
Using Existing Customers Good for an inexpensive way to get word of mouth referrals Not so good if you don’t have customers or a good product
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Recommendation Choosing a combination of the ideas
previously outlined will provide the best results for most businesses.
Social Media + Google Places + Blog/Website + Using Existing Customers = Success
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Questions?
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Appendix 1: Other Online Tools Google places
URL: google.com/places Free Website
URL:http://www.utahgetonline.com/?utm_source=google&utm_medium=cpc&utm_content=en_UT&utm_campaign=skws
Free Guidebook which includes Create your website Drive visitors to it Get found online in your town Build a loyal set of fans Serve your customers wherever they are Measure and learn what works
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Appendix 2: Starting on YouTube YouTube tip sites:
10 killer tips for creating a branded YouTube channel
Brand your business with YouTube Lots of good information out there on how to
effectively use YouTube to attract new customers and market your brand