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As you kick start your business, it is important to have at least a basic marketing infrastructure in order.

A simple landing page to collect leads.

A back-end system to store these leads.

By a basic infrastructure, this is what I mean:

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Where do I start then?

So, set up a Google Drive account. Yes, I know, Google Drive is for storage space. But, Google Forms and Spreadsheet would allow you to build a simple and free lead management system too.

Google Forms!

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Indeed. Fortunately, the embed form functionality can help you create landing pages as well.

But, isn’t Google Forms a Survey Tool?

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How do I use the Embed Code Function to create a landing page?

Create form

Generate HTML Code

Click on “Send Form”

Copy code

Embed on website/blog

Your basic landing page is ready!

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All the leads collected using the forms are directly stored in Google spreadsheets.

Where do these leads go?

This gives you a basic lead storage space.

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Is it difficult to analyze this data?

Google spreadsheet creates a basic response summary, which is in the form of charts and graphs.

-Not at all!

You have an auto generated basic summary. You can also create different types of charts and graphs, using the stored data.

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Sounds great! What’s the catch?

1) No auto-responder

2) No notification email

3) You cannot track the source of the lead

4) Duplicate Entries

5) Storage Space Limit

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For more information on Google Forms, read this post.