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For immediate release March 28, 2012
Franklin & MarshallCollege Poll
SURVEY OF PENNSYLVANIANSSUMMARY OF FINDINGS
Prepared by:Center for Opinion Research
Floyd Institute for Public PolicyFranklin & Marshall College
BERWOOD A. YOSTDIRECTOR, FLOYD INSTITUTE FOR PUBLIC POLICY
DIRECTOR, CENTER FOR OPINION RESEARCH
HEAD METHODOLOGIST, FRANKLIN & MARSHALL COLLEGE POLL
G. TERRY MADONNADIRECTOR, CENTER FOR POLITICS AND PUBLIC AFFAIRS
DIRECTOR, FRANKLIN & MARSHALL COLLEGE POLL
ANGELA N. KNITTLESENIOR PROJECT MANAGER, CENTER FOR OPINION RESEARCHPROJECT MANAGER, FRANKLIN & MARSHALL COLLEGE POLL
KAY K. HUEBNER
PROGRAMMER, CENTER FOR OPINION RESEARCH
March 28, 2012
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Table of Contents
KEY FINDINGS ........................................................................................................................3
THE REPUBLICAN PRESIDENTIAL PRIMARY ............................................................................... 3
METHODOLOGY .....................................................................................................................6
ATTACHMENT A .....................................................................................................................7
MARGINAL FREQUENCY REPORT .......................................................................................8
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Key Findings
The March 2012 Franklin and Marshall College Poll finds former US Senator
Rick Santorum losing ground in his home state as he has nationally. Senator
Santorum leads Mitt Romney now by a narrower margin among Pennsylvania
Republicans, 30% to 28%, than he did in February when he led Romney, 45% to
16%. Ron Paul and Newt Gingrich trail with 9% and 6% respectively. The
Republican race for US Senate in Pennsylvania remains wide open as an
unprecedented four in five voters remain undecided in the race.
The Republican Presidential Primary
Rick Santorums victories in three primaries in early February helped propel
his candidacy nationally and that momentum spilled over to Pennsylvania where he
led his closest rival, Mitt Romney, by a large margin. Since February, the senators
electoral fortunes have been less favorable and he is currently trailing Mitt Romney
by nearly ten points in national polls. Senator Santorums fortune has followed a
similar trajectory in Pennsylvania. He leads Mitt Romney now by a narrower margin
among Pennsylvania Republicans, 30% to 28%, than he did in February when he led
Romney, 45% to 16% (see Figure 1). Santorum leads Romney among born-again
Christians, low and middle income voters, and in Central and Western Pennsylvania.
Romney performs best geographically in the Southeastern and Northeastern parts of
the state (see Attachment A).
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Figure 1: Republican Presidential Primary Horse Race, PennsylvaniaFebruary and March 2012
More Republican voters are certain about their primary preferences now than
they were in February; about seven in ten supporters of both Santorum (70%) and
Romney (67%) are certain about who they will support in the April Pennsylvania
primary.
Santorums supporters prefer him because they believe he has a strong moral
character (38%) or is the true conservative in the race (28%). Romneys supporters
prefer him because they believe he can beat President Obama (37%) or because of
his experience (35%) (see Figure 2). A majority (52%) of Santorum supporters says
that Romney is their second choice for the nomination. Fewer (42%) Romney
supporters say Santorum is their second choice for the nomination. Nearly one in
five (18%) Romney supporters in Pennsylvania may vote against the Republican
Other3%
45%
30%
16%
28%
7%
9%
9%
6%
22%
24%
0% 20% 40% 60% 80% 100%
February
March
If the Republican primary election for president was being held today and the candidatesincluded [rotate] Ron Paul, Mitt Romney, Rick Santorum, and Newt Gingrich would you votefor., some other candidate, or aren't you sure how you would vote?
March2012
February2012
DonotknowGingrichRomneySantorum Paul
Other1%
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nominee in November if their candidate loses the nomination. Only one in twenty
(6%) Santorum voters express this sentiment.
Figure 2: Candidate Qualities by Candidate Preference, PennsylvaniaFebruary and March 2012
Rick Santorums favorable rating among Pennsylvania Republicans rose
from 46% in January to 63% in February but has now dipped to 54%. Mitt
Romneys favorable ratings have remained more consistent among Pennsylvania
Republicans (January 42%, February 40%, March 46%).
10%
9%
10%
38%
35%
7%
6%
28%
38%
17%
0% 20% 40% 60% 80% 100%
Romney
Santorum
Which one of these qualities matters most in deciding how you will vote in the upcomingprimary? The candidate can beat Barack Obama, the candidate is a true conservative, thecandidate has the right experience, the candidate has a strong moral character, orsomething else?
MittRomney
RickSantorumCanbeatObama
TrueconservativeRightexperience
StrongmoralcharacterSomethingelse
CanbeatObamaTrueconservative
RightexperienceStrongmoralcharacter
Somethingelse
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Methodology
The survey findings presented in this release are based on the results of
interviews conducted March 20-25, 2012. The interviews were conducted at the
Center for Opinion Research at Franklin & Marshall College under the direction of
the polls Director Dr. G. Terry Madonna, Head Methodologist Berwood Yost, and
Senior Project Manager Angela Knittle. The data included in this release represent
the responses of 505 Pennsylvania Republican registered voters. The sample of
registered voters was obtained from Voter Contact Services. Survey results were
weighted (age and gender) using an iterative weighting algorithm to reflect the
known distribution of those characteristics as reported by the Pennsylvania
Department of State.
The sample error for this survey is +/- 4.2 percentage points. In addition to
sampling error, this poll is also subject to other sources of non-sampling error.
Generally speaking, two sources of error concern researchers most. Non-response
bias is created when selected participants either choose not to participate in the
survey or are unavailable for interviewing. Response errors are the product of the
question and answer process. Surveys that rely on self-reported behaviors and
attitudes are susceptible to biases related to the way respondents process and respond
to survey questions.
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Attachment AElectorate Characteristics - Republican Primary March 2012
Gingrich Paul Romney Santorum Other Do not kn
Ideology*
Liberal 14% 0% 16% 14% 19% 38%
Moderate 6% 7% 38% 17% 5% 27% Conservative 6% 10% 25% 37% 1% 20%Gender*
Male 5% 13% 33% 29% 2% 18% Female 7% 5% 24% 32% 4% 29%Age*
18-34 5% 27% 27% 14% 0% 28% 35-54 7% 5% 24% 38% 3% 23% 55 and over 6% 3% 33% 31% 3% 23%Education*
High school or less 6% 9% 23% 26% 2% 34% Some college 10% 13% 25% 28% 3% 20% College degree 3% 6% 34% 34% 3% 20%Household Income*
Less than $35,000 11% 6% 17% 37% 2% 27%
$35-75,000 5% 8% 26% 33% 1% 26% Over $75,000 6% 13% 36% 26% 4% 14%Marital Status*
Single, never married 4% 30% 23% 13% 1% 29% Married 6% 5% 30% 34% 3% 22% Not currently married 8% 4% 25% 31% 2% 30%Religious Affiliation*
Other/unaffiliated 5% 9% 32% 21% 6% 28% Protestant 8% 9% 25% 31% 1% 27% Catholic 3% 8% 33% 36% 4% 16%Born Again*
Yes 8% 7% 15% 39% 2% 29% No 5% 10% 38% 24% 3% 20%Household Union Member
Yes 9% 3% 36% 30% 4% 18%
No 6% 10% 27% 31% 3% 24%Military Veteran
Yes 7% 7% 30% 39% 2% 15% No 6% 9% 28% 29% 3% 25%Region*
Philadelphia & SE 4% 10% 35% 26% 4% 21% Northeast 5% 25% 33% 20% 1% 17% Allegheny & SW 5% 2% 26% 29% 0% 37% Northwest 20% 3% 18% 32% 5% 22% Central 5% 6% 26% 36% 3% 24%Employment
Fulltime 6% 9% 30% 30% 2% 23% Other 5% 11% 23% 32% 3% 25% Retired 6% 5% 32% 29% 3% 24%
If the Republican primary election for president was being held today and the candidates included [rotate] Ron Paul, MittRomney, Rick Santorum, and Newt Gingrich would you vote for., some other candidate, or aren't you sure how youwould vote?
* p
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Marginal Frequency ReportResponses may not total 100% due to rounding.Comparisons to previous surveys represent Republicans only.
REG. Some people are registered to vote, and many others are not. Are you CURRENTLYREGISTERED to vote at your present address?
100% Yes
0% No
RegPARTY. Are you currently registered as a Republican, a Democrat, an Independent, oras something else?
100% Republican0% Democrat0% Independent0% Something else
IntFav. Please let me know your opinion of some people involved in politics today. Is your
opinion of [FILL name] favorable, unfavorable, undecided, or havent you heard enoughabout [FILL name] to have an opinion? (rotated)
Stronglyfavorable
Somewhatfavorable
Somewhatunfavorable
Stronglyunfavorable
UndecidedDontknow
NEWT GINGRICHMar 2012 9% 21% 22% 23% 19% 7%Feb 2012 7% 20% 16% 24% 24% 10%
RON PAULMar 2012 8% 16% 20% 15% 19% 22%Feb 2012 3% 27% 16% 11% 17% 24%
RICK SANTORUMMar 2012 22% 32% 12% 14% 15% 6%
Feb 2012 35% 28% 7% 13% 8% 10%Jan 2012 21% 25% 9% 12% 13% 21%
MITT ROMNEYMar 2012 17% 29% 17% 8% 24% 5%Feb 2012 10% 30% 14% 9% 28% 9%Jan 2012 9% 33% 8% 9% 25% 16%
Vote_Apr. Many people will vote in the primary election in April, however, many other peoplewill not. What would you say are the chances you will vote in the April primary election? Areyou certain to vote, will you probably vote, are the chances fifty-fifty you will vote, OR don'tyou think that you will vote in the primary election?
Certain tovote
Probablyvote
Chance50/50
Will notvote
Do notknow
Mar 2012 72% 12% 12% 3% 2%
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Pol_Int. Some people don't pay much attention to political campaigns. How about you?Would you say that you arevery much interested, somewhat interested or not veryinterested in the 2012 elections?
Very muchinterested
Somewhatinterested
Not veryinterested
Dont know
Mar 2012 60% 33% 7% 0%
RepPrim. If the Republican primary election for president was being held today and thecandidates included [rotate] Ron Paul, Mitt Romney, Rick Santorum, and Newt Gingrichwould you vote for., some other candidate, or aren't you sure how you would vote?
Gingrich Paul Romney Santorum OtherDontknow
Mar 2012 6% 9% 28% 30% 3% 24%Feb 2012 9% 7% 16% 45% 1% 22%
CertRep. Are you absolutely certain you will vote for [FILL preferred candidate] in theelection, or are you still making up your mind? (383 registered Republicans with a first
choice candidate)
CertainMaking up
MindMar 2012 68% 32%Feb 2012 56% 45%
SecCh Which candidate would be your second choice in the Republican presidentialprimary? (383 registered Republicans with a first choice candidate)
Gingrich Paul Romney Santorum OtherDontknow
Mar 2012 18% 8% 30% 22% 4% 18%Feb 2012 19% 17% 30% 16% 6% 13%
LeanRP As of today, do you lean more to (rotated) or are you leaning toward some othercandidate? (122 registered Republicans without a first choice candidate)
Gingrich Paul Romney Santorum OtherDontknow
Mar 2012 5% 0% 21% 30% 13% 31%
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IssPres. What will be the single MOST important ISSUE in determining which Republicanpresidential candidate you will vote for this year? (218 registered Republicans)
Jan2012
Feb2012
Mar2012
33% 41% 32% Economy (in general)12% 6% 5% Personal finances, unemployment6% 6% 5% Health care, insurance
5% 1% 1% Taxes1% 1% 2% Senior issues, social security
10% 15% 10% Government, politicians3% 1% 2% Education, schools1% 2% 4% Foreign policy, terrorism, war2% 0% 2% Gasoline, utility prices2% 0% 1% Social issues1% 1% 3% Civil liberties2% 0% 0% Global events5% 6% 8% Values, morals1% 0% 1% Immigration5% 9% 9% General electability
12% 8% 14% Dont know
0% 2% 3% Other
RepVote If the candidate you support does NOT win the nomination, how likely are you tovote for the Republican presidential candidate in November when he is running againstPresident Obama? Will you definitely vote for the Republican, will you probably vote for theRepublican, will you probably vote against the Republican, will you definitely vote against theRepublican, or wont you vote at all?
Definitelyfor the
Republican
Probablyfor the
Republican
Probablyagainst theRepublican
Definitelyagainst theRepublican
Will notvote
Do notknow
Mar 2012 59% 21% 10% 4% 3% 4%
VoteQual Which one of these qualities matters most in deciding how you will vote in theupcoming primary? The candidate can beat Barack Obama, the candidate is a trueconservative, the candidate has the right experience, the candidate has a strong moralcharacter, or something else? (response choices rotated) (218 registered Republicans)
Can beatObama
Trueconservative
The rightexperience
Strongmoral
character
Somethingelse
Dontknow
Mar 2012 25% 16% 21% 26% 11% 1%Feb 2012 18% 13% 23% 36% 8% 2%
RepPrimSen. If the 2012 Republican primary election for U.S. SENATOR was being heldtoday and the candidates included (rotated) David Christian, Marc Scaringi, Steven Welch,Tom Smith, and Sam Rohrer, would you vote foror aren't you sure how you would vote?
Christian Rohrer Scaringi Smith WelchDontknow
Mar 2012 1% 7% 1% 9% 1% 81%
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CertRPS. Are you absolutely CERTAIN you will vote FOR [FILL preferred candidate] in theelection, or are you still making up your mind? (95 registered Republicans with a first choicecandidate)
CertainMaking up
MindDo notknow
Mar 2012 55% 44% 1%
LeanRPS. As of today, do you lean more to (rotated) or are you leaning toward someother candidate? (410 registered Republicans without a first choice candidate)
Christian Rohrer Smith WelchSomeother
candidate
Dontknow
Mar 2012 1% 1% 3% 2% 4% 89%
MIP_YF. What do you think is the MOST IMPORTANT PROBLEM facing YOU and YOURFAMILY TODAY?
Jan2012 Feb2012 Mar201229% 33% 36% Economy (in general)14% 15% 15% Personal finances, unemployment9% 9% 6% Health care, insurance6% 7% 4% Taxes4% 3% 3% Senior issues, social security5% 6% 7% Government, politicians4% 4% 3% Education, schools1% 2% 1% Personal illness, health problems1% 0% 1% Environment1% 0% 1% Foreign policy, terrorism, war6% 5% 9% Gasoline, utility prices
2% 2% 0% Housing, real estate2% 0% 0% Social issues1% 1% 2% Civil liberties0% 1% 0% Personal family issues2% 1% 2% Values, morals1% 0% 1% Crime, drugs, violence2% 0% 0% Retaining, attracting business6% 4% 4% Nothing1% 1% 1% Other5% 6% 5% Dont know
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FinToday. We are interested in how people are getting along financially these days. Wouldyou say that YOU and YOUR FAMILY are better off, worse off, or about the same financiallyas you were a year ago?
Better off Worse offAbout the
sameDont know
Mar 2012 13% 33% 53% 1%Feb 2012 18% 33% 50% 0%
Jan 2012 14% 29% 57% 0%
FinFut. Now looking AHEAD, do you think that A YEAR FROM NOW, YOU and YOURFAMILY will be better off financially than you are now, worse off, or about the same as youare now?
Better off Worse offAbout the
sameDont know
Mar 2012 23% 13% 55% 10%Feb 2012 19% 14% 63% 5%Jan 2012 26% 14% 53% 7%
EconPM Do you think that policy makers in Washington should be most concerned withstimulating the economy and creating jobs, even if it means increasing the deficit, or do youthink they should be most concerned with reducing the deficit?
Stimulating theeconomy andcreating jobs
Reducing thedeficit
Dont know
Mar 2012 27% 68% 5%Feb 2012 30% 64% 6%Jan 2012 29% 63% 8%
RespEcon. Who do you feel is most responsible for the countrys current economic situation:former President Bush, President Obama, the Congress, are all equally to blame or is noone really to blame?
PresidentBush
PresidentObama
CongressAll
equally toblame
No onereally toblame
Do notknow
Mar 2012 5% 25% 15% 46% 7% 1%Feb 2012 4% 15% 12% 58% 9% 2%Jan 2012 9% 14% 15% 53% 4% 5%
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DEMO I now have a final few questions for statistical purposes only.
CNTY. Region of state (What is the name of the county you live in?)
2% Philadelphia12% Northeast4% Allegheny8% Southwest
9% Northwest41% Central23% Southeast
RESD. How many years have you lived at your current residence?
18.5 Mean
AGE. What was your age on your last birthday?
7% 18-2413% 25-3414% 35-4425% 45-54
14% 55-6427% 65 and older
EDUC. What was the highest grade level of schooling you have completed?
3% Non high school graduate26% High school graduate or GED17% Some college13% Two-year or tech degree24% Four year college degree19% Post graduate degree
MAR. What is your CURRENT marital statusare you single, married, separated, divorced,
or a widower?
15% Single, Never Married73% Married0% Separated5% Divorced8% Widow or widower
IDEO. Politically speaking, do you consider yourself to be a liberal, a moderate, or aconservative?
Liberal Moderate Conservative Dont know
Mar 2012 3% 30% 65% 3%Feb 2012 3% 30% 64% 3%Jan 2011 4% 29% 65% 2%
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LABR. Are you or is any member of your household a member of a LABOR UNION?
14% Yes84% No1% Dont Know
VET. Are you a military veteran?
13% Yes87% No
Hisp. Are you Hispanic or Latino, or not?
1% Yes99% No
RACE. Which of the following categories best describes your racial background?
99% White1% Non-white
REL. Do you consider yourself to be Protestant, Catholic, some other religion, or not
affiliated with any religion?
53% Protestant27% Catholic11% Some other religion10% Not affiliated with any religion
BAC. Do you consider yourself to be a born-again Christian or fundamentalist, or not?
40% Yes59% No1% Dont know
WORK. Are you currently working FULL-time, PART-time, going to school, keeping house orsomething else?
48% Full-time16% Part-time3% Going to school8% Keeping house3% Unemployed1% Disabled22% Retired
INC1. And, just for statistical purposes, we need to know if your total family income is aboveor below $50,000 per year?
9% Under $25,0008% $25-$35,00013% $35-50,00026% $50-75,00013% $75-100,00025% Over $100,0006% Dont know
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DONE. Sex of respondent:
48% Male52% Female