SETTING THE STAGE
Welcome & Introduction:
Ali Curi, MC
Marcos Baer (Publisher, Portada)
Description:
Why attending #Portada15, starting with the Sports MarketingForum, is essential for any marketer who wants to succeed inMulticultural America
1:40 PM – 1:45 PM
The Drivers of the Multicultural Sports Media Landscape
The main sports events over the next 4 years and how your brand should take advantage of them. :
Moderator:
Brian Cristiano, CEO, Bold Worldwide
Panelist:
• Pattie Falch, Director Sponsorships & Events, Heineken USA
• Russell Sargeant, Director, NBC Sports & Telemundo GlobalSports Sales
• Jimmy McIntyre, Director of Consumer Marketing at SportsEndeavors, Soccer.com
1:45 PM – 2:25 PM
Amazing ActivationsHow best-in-class Marketing Campaigns engage the Sports Crazy Hispanic
Consumer
Moderator:
Fernando Fiore, Soccer Broadcasting Celebrity
Panelist:
• Jennifer Mc Bride Castro, Senior Brand Manager, Dish
• Mariela Ure, SVP, Hispanic Segment Strategy, Wells FargoDESCRIPTION:
When it comes to engaging the Sports Crazy Hispanic, Activation planning anddetails are key. Find out from three major brands how they plan and executeHispanic Sports Marketing Campaigns. All you need to know. From Planning to thePOS and from Influencer Marketing to Integrations.
2:30 PM – 3:10 PM
11
Innovative Collaboration + Integrated Marketing Approach = Excellent Q1 Results
Integrated paid media & sponsorship to enhance Millennial checking message
—…For the first time ever, Wells Fargo featured celebrity sports talent in creative
Connects national advertising campaign to national sponsorship that resonates with key targets
Leverages our soccer platform and talent to further our product marketing (i.e., SurePay & mobile banking)
Nicknames creative so strong, it effectively lives beyond the soccer target/afficionado
Stakes a solid claim within the sports media landscape
Overview of Done Campaign - “Nicknames”
Sponsorship Objectives
Leverage Major League Soccer (MLS) and Mexican National Team (MNT) rights and benefits to engage with, and increase brand awareness and consideration among, Hispanics and Millennials soccer fans while also creating an appealing experience that is authentic to the brand and connects with these segments’ interests.
Build a robust integrated marketing campaign by creating a clever, fun story that allows us to feature the convenience of our mobile banking products while also resonating with soccer fans and millennials
o Engaging content for social media, reinforcing Done/Listo campaign naturally through “Who Got it Done” integrations and aligning cross screen homepage takeovers to games with broadcast integration and on-site activation
12
Team Member• Teamworks article • Latin Connection TMN
Paid Advertising• TV, Digital, Radio• Paid Search • Paid Social Media
Integrated Campaign Across ChannelsPaid, Owned, Earned and Team Member
Owned
Public Relations• National press release• Media outreach• English & Spanish
EarnedPaid Team Member
Social Media Amplification • Content on Twitter & Facebook
Social Media Influencers • Mlssoccer.com• Landon Donovan • Luis Hernandez
Soccer Experiential• 16+ MLS markets (34
matches per team)• 6 MNT markets
“Nicknames”
Local Regional events• Host players/legends at dozens of
stores across U.S.
“Nicknames” spot played at LA Coliseum (88,000 fans)
Fans gather to meet Luis Hernandez
13
Leveraged celebrity talent to showcase our products in an
engaging way
View commercials here:
English
Spanish
Landon Donovan
Luis “El Matador” Hernandez
TV :30 in English and Spanish Outtakes used in social
Inclusion of Partner Logos
14
2015 Soccer Season
Q1’15 Q2’15 Q3’15 Q4’15
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
6x
6-8x
Gen
eral
Market
His
pan
icH
isp
an
ic
Sundays
Fridays
Saturdays &Sundays
Maximized reach & impact of “Nicknames” spot
15
Enhanced with social amplification resulting in
overwhelming positive sentiment…
Facebook - 2/2/15 - Organic Twitter - 2/2/15 - Organic
Impressions: 998,239
Total Engagements: 180,898
Engagement Rate: 18.12%
Link Clicks: 0
Post Likes: 6,524
Post Comments: 408
Post Shares: 968
Page Likes: 0
Clicks to Play: 18,064
Video Views: 154,934
Impressions: 29,068
Total Engagements: 2,534
Engagement Rate: 8.72%
Clicks: 873
Favorites: 286
Replies: 43
Retweets: 246
Follows: 3
Video Views: 1,083
Facebook WF Benchmark:10.5K Impressions1.97% engagement125 likes8 Shares
Twitter WF Benchmark:7K Impressions.35% engagement 4 Favorites 5 Retweets
One of the highest engagement metric to date of organic Posts
Amazing ActivationsHow best-in-class Marketing Campaigns engage the Sports Crazy Hispanic
Consumer
2:30 PM – 3:10 PM
MARIELA URE video links
El Matador spot: https://www.youtube.com/watch?v=c2kJAmOOdnYLandon Donovan: https://www.youtube.com/watch?v=ePkAKg7pS5cDone Soccer Nicknames: https://www.youtube.com/watch?v=ePkAKg7pS5c
Nicknames Luis Hernandez https://www.youtube.com/watch?v=c2kJAmOOdnY&feature=youtu.be
JENNIFER MC BRID CASTRO
http://we.tl/gBrrI7a1ly
Case Study: Los Fanaticos Del FrioAn interactive site for soccer fans and its substantial off-line integrations.
Presenter:
Gustavo Aguirre, Associate Brand Manager, Coors Light, MillerCoors
DESCRIPTION:
• Coors Light’s Fanaticos del Frio revolutionized the way U.S. fans experiencethe Mexican Soccer League through an-in depth and interactive online soccerexperience. A presentation by one of the main architects of this interactivecontent marketing effort and its off-line Integration.
3:15 PM – 3:45 PM
Meet a Latino NASCAR DriverThe complexion of NASCAR is changing. Hispanic drivers like NASCAR XFINITY
Series Daniel Suárez are leading the ethnic diversification in this popular sport.
On-Stage Interview:
Daniel Suarez, NASCAR XFINITY Series driver in conversation with Jairo Giraldo, Sports EditorEl Diario New York
Description
• What goes on in the mind of a (Hispanic) race car driver?
• Why ethnic diversification is key to Nascar’s Future
4:15 PM – 4:25 PM
The Trendsetting Multicultural Sports Consumer
Why multicultural consumers sports affinities are trendsetting for the overall U.S. population. A review of the sports they most like and why.
Moderator:
Kyle Harris, EVP, Mundial Sports Network
Panelist:
• Gustavo Guerra, Brand Director, Tecate & Tecate Light
• Crystal Hudson , Principal Officer, Sports & Affinity Marketing, Amtrak
• Jaime Cardenas , CEO and Founder, AC&M Group
• Daniel Suárez, NASCAR XFINITY Series driverDescription:
• Soccer, Baseball, Hockey, Racing, Football or Boxing which sports are liked the most and by what demo?
• Sports-Next: Wearables, Apps and Games. Health and Entertainment Trends for the Multicultural Consumer.
4:30 PM – 5:10 PM
Sports Social Media Marketing:Trends and outlook for the evolution of different social media platforms. An evaluation
for influencers and brands.
A Conversation Between Two Experts
Ignacio Cassinelli, Co-Founder, Blogsi in conversationwith Muhammad AL-Kahlout, Social Media Manager, 365 Inc
Desciption:
Social media platforms have changed tremendously since theyemerged less than a decade ago. Find out from a major sportsinfluencer and a top sports brand which social media platforms youshould use and how.
5:15 PM – 5:55 PM
The Unending QuestThe latest on how national brands should reach out to local multicultural audiences.
Moderator:
Ana Crandell, Group Account Director, OMD Latino
Panelists:
• Trisha Ranes, Senior Marketing Manager-Latino, H&R Block
• Stephen Paez, VP Director, Multicultural, Spark SMG
• Laura Fernandez, Head of Sales East Region, MaxPoint
9:00 AM – 9:45 AM
Zeroing in on the Hispanic MillennialFresh insights any marketer who wants to be successful in Multicultural America needs to know.
Presenter:
Susan Nunez, VP Advertiser Services, GfK MRI
Presentation will include:
• The latest data points and research on this crucialdemo.
• Media consumption patterns
• Commonalities and differences compared to othergroups and the Anglo-Saxon Millennial
• 5 Key Themes to consider for 2016 planning
9:50 AM – 10:05 AM
32© GfK 2015 | 9th Annual Hispanic Media & Advertising Conference | Susan Nunez/GfK MRI
ZEROING IN ON THE HISPANIC MILLENNIAL5 Key Themes To Consider For 2016 Planning
Susan Nuñez
V.P., Advertiser Services/GfK MRI
33© GfK 2015 | 9th Annual Hispanic Media & Advertising Conference | Susan Nunez/GfK MRI
Let’s Do Something Unprecedented …
TEXT GFKMRI
TO 22333
34© GfK 2015 | 9th Annual Hispanic Media & Advertising Conference | Susan Nunez/GfK MRI
Text ‘22333’ Your Answer To The Following Question:
22333
Mobile
What media or marketing trend(s) have
you noticed among Hispanic Millennials in
the U.S.?
35© GfK 2015 | 9th Annual Hispanic Media & Advertising Conference | Susan Nunez/GfK MRI
Hispanic Millennials
36© GfK 2015 | 9th Annual Hispanic Media & Advertising Conference | Susan Nunez/GfK MRI
84+ million Americans born between 1977-1996, a force that has reshaped the consumer landscape:
That’s why Hispanic Millennials!
• Outnumbering Boomers
• Largest population of multicultural consumers than any other segment
• Largest population of Hispanic adults
Why Millennials?
37© GfK 2015 | 9th Annual Hispanic Media & Advertising Conference | Susan Nunez/GfK MRI
5 Trends To Consider For 2016
38© GfK 2015 | 9th Annual Hispanic Media & Advertising Conference | Susan Nunez/GfK MRI
Trend #1: Mobile Dominates
39© GfK 2015 | 9th Annual Hispanic Media & Advertising Conference | Susan Nunez/GfK MRI
In thelast 30 days, 40%
of Hispanic Millennials
watched any video content by
mobile phone
Mobile Is The Second Screen… Or Is It The First?
26% expect the quality of video on their cell phone to be as good as that on their TV
Source: GfK MRI 2015 Spring Study
40© GfK 2015 | 9th Annual Hispanic Media & Advertising Conference | Susan Nunez/GfK MRI
Mobile Is At Their Core
“My cell
phone is an extension of
my personality” “To me, it’s
important to be reachable
wherever I am”
41© GfK 2015 | 9th Annual Hispanic Media & Advertising Conference | Susan Nunez/GfK MRI
Trend #2: Social Networking Is Their Primary Way Of Communicating With Brands
42© GfK 2015 | 9th Annual Hispanic Media & Advertising Conference | Susan Nunez/GfK MRI
Social Media Provides Exclusive Access To Brands
Hispanic Millennials find it
very important to connect with
brands via social networking to gain
access to VIP events
They are 2x as likely as average to find it very important to use social media
to receive exclusive offers, coupons or other
discounts
43© GfK 2015 | 9th Annual Hispanic Media & Advertising Conference | Susan Nunez/GfK MRI
Social Media Is Their Outlet For Brand Praise and Brand Haze
Hispanic Millennials like to connect with brands through social networking
A very important
reason for them to use social
networking is to rate or review a
product or service
44© GfK 2015 | 9th Annual Hispanic Media & Advertising Conference | Susan Nunez/GfK MRI
Trend #3: Brand Loyalists = Brand Advocates
45© GfK 2015 | 9th Annual Hispanic Media & Advertising Conference | Susan Nunez/GfK MRI
Brand Loyalists
I would pay extra for a product
that is consistent with the image I want to convey
“I buy the brands I grew
up with”
46© GfK 2015 | 9th Annual Hispanic Media & Advertising Conference | Susan Nunez/GfK MRI
Brand Advocates
Hispanic Millennials like to
share their opinions about
products and services by
posting reviews and ratings
online
“People often come to me for advice before
making a purchase”
47© GfK 2015 | 9th Annual Hispanic Media & Advertising Conference | Susan Nunez/GfK MRI
Trend #4: Easily Influenced By Latest Trends & Celebrities
48© GfK 2015 | 9th Annual Hispanic Media & Advertising Conference | Susan Nunez/GfK MRI
Their Sphere Of Influence
“I’m
influenced by what’s
hot and what’s not” “I love
keeping up with celebrity
news & gossip”
“A celebrity endorsement may influence me to consider
or buy a product”
49© GfK 2015 | 9th Annual Hispanic Media & Advertising Conference | Susan Nunez/GfK MRI
Trend #5: Strong Cultural Identification
50© GfK 2015 | 9th Annual Hispanic Media & Advertising Conference | Susan Nunez/GfK MRI
Proud To Be Hispanic
“I’m more connected to my ethnic heritage than my parents
are”
“I feel really good about seeing
celebrities in the media that share
my ethnic background”
“My
cultural/ethnic heritage is an important part of who I am”
51© GfK 2015 | 9th Annual Hispanic Media & Advertising Conference | Susan Nunez/GfK MRI
In Summary
Mobile media is an optimal way to reach Hispanic Millennials.
To ensure brand growth amongst Hispanics, brands must have a social media presence to engage in communication with Hispanic Millennials.
Brands should empower Hispanic Millennials to be their brand ambassadors.
Where applicable, brands should use Hispanic celebrities as spokespersons.
Over 40% of Hispanic Millennials are Spanish Dominant. Therefore, marketers must use a Total Market approach when advertising to this cohort to maximize reach goals.
Engaging the Latina MillennialWake-up call for marketers! If you don’t engage the Latina Millennial your brand most likely will not make it.
Moderator:
Susan Nunez, VP Advertiser Services, GfK MRI
Panelists:
• Yussef Kuri, US Hispanic Marketing Manager, The Hershey Co.
• Natalia Borges, VP of Marketing, Batanga Media
• Priscila Stanton, Marketing Manager, Nestlé USA
10:10 AM – 10:45 AM
GOOOLAAAZO: Total Market or Hispanic Market? Who cares, only Gooolaaazos matter.
Hispanic Marketing and Media: Past, Present and Future as experienced and expected by Soccer Celebrity Star Fernando Fiore
Fireside Chat: Fernando Fiore, Soccer Broadcasting Celebrity, in
conversation with Cindy Novak, Mobile Supply Director, Adsmovil
Session will include:• Recommendations from major CPG brand marketers
and a media executive about how to engage this all-important target.
11:30 AM – 12:15 PM
Social MarketingSocial Marketing/Advertising is becoming a key element of Multicultural Marketing and Communications
Moderator:
Maria Fernanda Ordonez, SVP Media Director, Identity
Panelists:
• Ivonne Kinser, Head of Digital Media Strategy, Avocados from Mexico
• César Taveras, Online Marketing Manager, Rosetta Stone
• Natalie Asorey, Senior Associate and Director of Millennial Insights, BodenPR
12:20 PM – 1:10 PM
Mark’s Video
Spanish Dominants: 13,1 Million Audience Bilingual: 8.2 Million Audience English Dominant: 7.1 Million Audience
https://www.youtube.com/watch?v=kp8VyQmDGdE
Remarketingaudience demo takers
audience visited sales pageaudience 48 Hour sales page
audience 24 Hour sales page
audience offer extended 24 Hours
SOCIALaudience demo takers
audience visited sales pageaudience 48 Hour sales page
audience 24 Hour sales page
audience offer extended 24 Hours
YouTube Remarketing
audience visited sales pageaudience 48 Hour sales page
audience 24 Hour sales page
audience offer extended 24 Hours
15 second video describing 48 Hour Sale offer
15 second video describing 24 Hour Sale offer
15 second video describing 24 Hour Offer Extended
Cart Abandonedn
audience cart abandonedaudience 48 Hour BONUS page
audience 24 Hour BONUS page
audience offer extended BONUS 24 Hours
AdMeter -‐ USA Today:"Avocados from Mexico rode a huge increase over its social buzz on an average day (over 3,000 percent) to the No. 2 spot."
254,450,060TwiL er Impressions delivered within the 3 days of the Super Bowl digital push.Results measured with the@SimplyMeasured social measurement tool.
While Taco Bell had by far, the most Facebook fans, it was actually Avocados from Mexico which had the highest percentage of engaged fans.
Social Media Content StrategyB
ran
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uild
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Co
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Tru
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Rel
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on
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Select Paid A
mp
lification
Sta
keho
lder
Adv
ocac
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Bra
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ffini
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Con
sum
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Cul
tura
lly R
elev
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onte
ntBrand Advocates: Thank them by engaging with them
Brand Advocates: Thank them by giving love back to themInfluencers: Reach out to key Hispanic influencers for amplification of the brand
Real-time Content: Engage and provide real-time responses with original content
Predictive Marketing Content: Pre-produce content based on social listening
Promotional: Integrating product messaging during remarkable moments
Select P
aid Am
plificationObjectives Content Strategy Channels
The Core Story Arc
Content takes different forms, yet ties back to a core story arc, with every piece linked to a bigger brand story.
Retail MarketingPerspectives and Plans for 2016
Moderator:
Tom Maney, Advisor for MundoMax, RCN Television’s
Panelists:
• Christian Borjon, Director Hispanic Sales & Marketing, Samsung
• Jason Riveiro, Manager, Multicultural Brand Marketing, Big Lots
• Kymber Umaña, Hispanic Marketing Manager, Sprint
• Mario Reinoso, Associate Creative Director, Havas Media Worldwide Chicago
2:45 PM – 3:25 PM
Total VideoHispanics vastly over-index in online video consumption. What marketers need to do to really seize this
tremendous opportunity.
Moderator:
Michael Tribolet, CEO, YipTV
Panelists:
• Oscar Padilla, SVP Marketing, Digital Media & Insights., Luminar
• Manny Gonzalez, Senior Director - Multicultural, Moet Hennessy USA
• Abe Diaz, Associate Media Director, RPA
3:30 PM – 4:25 PM
Total VideoHispanics vastly over-index in online video consumption. What marketers need to do to really seize this
tremendous opportunity.
3:30 PM – 4:25 PM
Manny González Videos
https://www.youtube.com/watch?v=Ik8f55dkGNQ&feature=youtu.be
http://qlnk.io/ql/55dcbe2ae4b04ca017dbf5d6
Total VideoHispanics vastly over-index in online video consumption. What marketers need to do to really seize this
tremendous opportunity.
3:30 PM – 4:25 PM
Manny Gonzalez, Senior Director - Multicultural, Moet
Hennessy USA video link:
https://www.dropbox.com/s/8ql7bns3k4wsfhp/Abuelo%20Spot
.mp4?dl=0
YipTV Proprietary – Internal Use Only. This document contains proprietary information that shall be distributed, routed or made available only within YipTV, except with written permission of YipTV.
9th Annual Hispanic Advertising and Media Conference
Michael TriboletCEO
YipTV
September 17, 2015
YipTV Proprietary – Internal Use Only. This document contains proprietary information that shall be distributed, routed or made available only within YipTV, except with written permission of YipTV.
Topics for Today
• Panelist intro and backgrounds
• Trends in OTT
• General Online markets, media and buying side
• Multicultural, Hispanic and Millennial markets
92
YipTV Proprietary – Internal Use Only. This document contains proprietary information that shall be distributed, routed or made available only within YipTV, except with written permission of YipTV.
• The OTT space is evolving– 1st generation was over the air– 2nd generation was cable– 3rd generation was satellite– 4th generation is the Internet
• It is all about 3 C’s– Content– Community– Communications
• Underserved markets are the most rip for OTT
93
Trends in OTT
YipTV Proprietary – Internal Use Only. This document contains proprietary information that shall be distributed, routed or made available only within YipTV, except with written permission of YipTV.
Total Foreign-born Hispanic Market Opportunity: Mobile
9.7 MM Hispanic Foreign-Born 18%
8.3 MM U.S. FBH own a mobile phone86%
54 Million Hispanics in the U.S.
3.1 MM U.S. FBH who consume mobile media 37%
Potential Hispanic Market Opportunity
Total Addressable FBH Mobile Market
Segment Addressable FBH
Mobile Market
Target
Sources: Pew Research Center, Hispanic Trends, 2014 Pew Research Center, Hispanic Society & Demographics, 2013 Pew Research Center, Closing the Digital Divide, 2013 Statista, Share of Hispanics streaming video in the U.S. 2014, by device and age
Target: More than 3 Million Foreign-born Hispanics consume media on their mobile phones using OTT platforms
94
YipTV Proprietary – Internal Use Only. This document contains proprietary information that shall be distributed, routed or made available only within YipTV, except with written permission of YipTV.
Total U.S. Born Hispanic Market Opportunity: Non-Mobile
18.9 MM U.S. Born Hispanics35%
8.7 MM USBH Streaming on Laptop46%
4.9 MM USBH Streaming on Desktop26%
54 Million Hispanics in the U.S.
3.4 MM USBH Streaming on Smart TVs18%
Potential Hispanic Market Opportunity
Total Addressable USBH Market
Segment Addressable USBH Market
Target
Target: 17 Million, 18 – 34 yr. old U.S. born Hispanics consume media on non-mobile devices
95
Sources: Pew Research Center, Hispanic Trends, 2014 Pew Research Center, Hispanic Society & Demographics, 2013 Pew Research Center, Closing the Digital Divide, 2013 Statista, Share of Hispanics streaming video in the U.S. 2014, by device and age
YipTV Proprietary – Internal Use Only. This document contains proprietary information that shall be distributed, routed or made available only within YipTV, except with written permission of YipTV.
Total Audience vs. Hispanic TV Trends: Usage
• Total audience showing big gains of 24MM or 24%
• Hispanics following suit and over-index as compared to other reported ethnic segments showing increase of usage of 3MM or 14% YOY
96Source: Neilson, THE TOTAL AUDIENCE SERIES | Q1 2015
• Total audience showing a loss in viewers by more than 500K or .2% YOY
• Hispanics still showing modest growth in this category by 300K or .5% YOY
Traditional TV Smartphone Video
YipTV Proprietary – Internal Use Only. This document contains proprietary information that shall be distributed, routed or made available only within YipTV, except with written permission of YipTV.
Total Audience vs. Hispanic TV Trends: Time Spent (Hours: Minutes)
97Source: Neilson, THE TOTAL AUDIENCE SERIES | Q1 2015
Total Audience
• As compared to the total audience, Hispanics 18-24 consume 2:17 or 41% more
• As compared to the total audience, Hispanics 25 – 34 consumer 1:05 or 69% more
Hispanics
YipTV Proprietary – Internal Use Only. This document contains proprietary information that shall be distributed, routed or made available only within YipTV, except with written permission of YipTV.
U.S. Hispanics Over Index on Mobile & OTTHispanics over-index in web search, purchase and video streaming ALL from their mobile devices utilizing OTT – convenience for them to do so easily and economically
• Spend more than 14 hours a week for app, audio, video and web purposes -Nielsen – U.S. Hispanics are super mobile, super consumers, September 2015
• 79% of Hispanic conduct their online from mobiles and consider it their #1 resource for purchase research - thinkwithgoogle.com – June 2015
• Hispanic are seeking cost effective ways to access video entertainment; mainly from free sources on their phones – not tablets – PwC, Mi Movíl, Spring 2014
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4:30 – 5:10
• Portada's Hispanic Advertising and Media Awards reward excellency and professionalism in marketing campaigns, media properties and marketing and media professionals.
Peer to peer recognition is the essence of Portada'srenowned Award program. Candidates were nominated and voted for by Portada's audience of thousands of marketers targeting the U.S. Hispanic and multicultural space.
• The Top 3 most voted individuals/projects per award category went on to the finalist round where Portada'sEditorial Board of top-notch brand marketers reviewed each submission and cast the final votes.
4:30 – 5:10
2015 AWARD CATEGORIES:
1. TOP MARKETER TO HISPANIC AUDIENCES
2. TOP 2015 SPORTS MARKETING CAMPAIGN
3. TOP HISPANIC ADVERTISING CAMPAIGN
4. TOP CONTENT PROVIDER TO HISPANIC AUDIENCES
5. TOP HISPANIC DIGITAL ADVERTISING CAMPAIGN PLAN AND EXECUTION
6. TOP INTEGRATED HISPANIC MARKETING CAMPAIGN
7. TOP MOBILE MARKETING CAMPAIGN
8. TOP MEDIA PROFESSIONAL OF THE YEAR
4:30 – 5:10
Gonzalo del Fa, Managing Director, MEC Bravo
Martha Kruse, Senior Director of Multicultural Marketing, Rooms to Go
Maria Cristina Ríos, Director, Multicultural Marketing Media Strategy, Macy's
Xavier Turpin, Multicultural Marketing Director, Dunkin’
Brands
Kymber Umana, Hispanic Marketing Manager, Sprint
4:30 – 5:10
Top Marketer For Hispanic Audiences
• Dish Latino
• Fabian Castro/Universal Pictures
• Target
4:30 – 5:10
Top Sports Marketing Campaign
• Coca-Cola/Estadio de Todos
• DishLATINO
• ESPN Deportes #YoDigoPresente
4:30 – 5:10
Top Hispanic Advertising Campaign
• DishLATINO
• FURIOUS 7 / Universal Pictures
• Soccer.com / AC&M Group
4:30 – 5:10
Top Hispanic Advertising Campaign
Furious 7/Universal Pictures
DishLATINO
Soccer.com/AC&M Group
4:30 – 5:10
Top Content Provider for Hispanic Audiences
• Festival People en Español
• Batanga Media
• El Clasificado
4:30 – 5:10
Top Content Provider for Hispanic Audiences
Batanga Media
Festival People en Espanol
El Clasificado
4:30 – 5:10
Top Hispanic Digital Advertising Campaign Plan and Execution
• Corona Extra/ Horizon Media
• Coca-Cola and Social@ogilvy
• Honda Fit
4:30 – 5:10
Top Hispanic Digital Advertising Campaign Plan and Execution
Coca-Cola and Social@Ogilvy
Corona Extra/Horizon Media
Honda Fit
4:30 – 5:10
Top Hispanic Digital Advertising Campaign Plan and Execution
Coca-Cola and Social@ogilvy
4:30 – 5:10
Top Integrated Hispanic Marketing Campaign
• DishLATINO
• Ford Motor Company / Azteca America
• McDonald’s / D expósito & Partners
4:30 – 5:10
Top Integrated Hispanic Marketing Campaign
Ford/Azteca America
Mcdonald's/D expósito & Partners
DishLATINO
4:30 – 5:10
Top Mobile Marketing Campaign
• AT&T Mobility
• Heineken's UEFA Champion The Match
• Home Depot / Briabe
4:30 – 5:10
Top Media Professional of the Year
Elizabeth Barrutia, President & CEO, BARU Advertising
Juan Carlos "JC" Balarezo, Media Director, EPMG
Gloria Constanza, Partner & Chief Contact Strategist,
d expósito & Partners
4:30 – 5:10
2015 Grand Winner
The Award Winner with most votes of the 8 categories is awarded the 2015 Grand Winner Award.
Rooftop Terrace PartyPresented by
DESCRIPTION:
• Join Conference attendees and speakers and have drinks and food while you enjoy viewsof the New York City skyline.
5:15 PM(Auditorium Scholastic)