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FOOTWEAR MARKETRESEARCH
PRESENTED BY:NELSONNITESHMONIKAMILANJIT
MOHAN
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INDIAN FOOTWEARMARKET Liberalization of Indian eono!" led to inrea#e in
b$"in% a&ait" of o$ntr"'# !iddle la##( Mar)et *al$e
T+e Indian !ar)et %re, $& b" -(./ in .001 to rea+ a*al$e of 2.(1 billion(
Mar)et *al$e forea#tIn .003 t+e !ar)et *al$e forea#t to +a*e a *al$e of
24(. billion5 an inrea#e of 46(7/ #ine .001(
Mar)et *ol$!e
T+e !ar)et %re, b" -/ in .001 to rea+ a *ol$!e of6(- billion &air#(
Mar)et *ol$!e forea#t
In .0035 t+e !ar)et i# forea#t to +a*e a *ol$!e of.(4 billion &air#5 an inrea#e of .3/ #ine .001(
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MARKET
CHARACTERISTICS O*er INR 605000 rore in *al$e ter!( Brand dri*en !ar)et(
Or%anized retail do!inate# #ale#(
Mar)et #ize a&&ro8i!atel" 60 rore&air# &(a(
India i# t+e #eond lar%e#t foot,ear
!an$fat$rer in t+e ,orld(
Nearl" 7-/ of t+e ind$#tr"onentrated in otta%e ind$#tr"
#etor#(
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SEGMENTATION & CONSUMERBEHAVIOUR
9ONSMER INSI;HTS< =>ator# ,+i+an +el& in en+anin% t+e #ale#?
Prie
D$rabilit"
@ariet"
Loo)#
M$lti&le
Brand na!e
B$"in% be+a*ior
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SEGMENTATION
Aordin% to &rie
S$&er &re!i$!
Pre!i$! #e%!ent
Middle #e%!ent
Lo,er #e%!ent
Aordin% to $#a%e
S&ort# #+oe#
Part" ,ear
Profe##ional
9a#$al
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CONSUMER BEHAVIOUR
If ,e #e%!ent t+e !ar)et aordin% to t+e &rie
S$&er &re!i$! #e%!ent
Brand on#io$#
Mone" i# #eondar" De!and# !ore *ariet"
E8: ;$i5 Red ta&e5 et(
Pre!i$! #e%!ent
$alit" on#io$#
Ha*e an $&&er li!it to t+e !one"
Tr" to %et lo,e#t &rie &o##ible for +i%+ $lait"brand
E8( Bata5 Reebo)5 Ni)e5 et(
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Middle #e%!ent
Do not are !$+ abo$t brand#
More onerned abo$t loo)# C o!fort#
Prie one of t+e !ain fator#
E8: Bata5 Libert"5 et(Lo,er #e%!ent
Do not are abo$t brand# at all(
Size of t+i# &arti$lar #e%!ent *er" +i%+ inIndia
M$+ !ore onerned abo$t d$rabilit"(
Tr" to %et lo,e#t &rie &i##ible
E8: K+adi!5 S+ree leat+er#5 et(
9ont'd
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Contd S&ort# ,ear
Brand on#io$# Mone" i# #eondar"
More +oo#"
Lo"al $#to!er#
E8: Addida#5 Reebo)5 Ni)e5 et(
Part" ,ear
Main onentration on t+e loo)#
9o!fort# i# on#idered b$t i# a#eondar" t+in%
De!and of +i%+ *ariet"
E8: ;$i5 et(
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Contd Profe##ional ,ear
Brand on#io$# Le##er *ariet"
I!&ortane to d$rabilit" and o!fort
E8: Bata5 libert"5 et(9a#$al ,ear
9o!fort i# of $t!o#t i!&ortane
Lon%e*it" i# one of t+e i!&ortantfator
@al$e for !one"
E8: Bata5 Libert"5 et(
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MAJOR BRANDS
Bata India ltd(
Libert" #+oe# ltd(
oodland Reebo) =India?
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MARKET TRENDS
NBRANDED *#( BRANDED
India #till a +$%e !ar)et for$nbranded foot,ear(
Di$lt for brand# to enter entr"le*el #e%!ent(
Di$lt to rai#e &rie#(
Branded #till an $rban &+eno!ena(
Hi%+ $alit" #+oe#< bi% !ar)et fore8&ort(
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VALUE RETAILING
>ator" di#o$nt #tore#< +$%e inn$!ber
9ate%or" )iller# arri*in% on t+e
#ene# S+o&&in% !all# ,ill dri*e %ro,t+ in
t+i# #e%!ent(
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Competton !"om Non#
Spe$%'t Ret%e"' >ae +allen%e fro! a&&arel retailer#
di*er#if"in% into foot,ear
H"&er !art# and retailer# F anot+er+allen%er
ill +a*e to fo$# on on#tanti!&ro*e!ent5 need to diGerentiate
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Inno(%t(e Lo$%ton %nd
D't")*ton >$t$re &o##ibilitie# o$ld be +ealt+
#&a#5 +ealt+ l$b5 air&ort#
E8l$#i*e and !$lti
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M%"+et V%*e Fo"e$%'t
In .0605 t+e %lobal foot,ear !ar)eti# forea#t to +a*e a *al$e of 2631(4billion5 an inrea#e of .6(-/ #ine
.007 T+e o!&o$nd ann$al %ro,t+ rate of
t+e !ar)et in t+e &eriod .007
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M%"+et Vo*me Fo"e$%'t
In .0605 t+e %lobal foot,ear !ar)eti# forea#t to +a*e a *ol$!e of 64(./ billion &air#5 an inrea#e of 46(7 /
#ine .007 T+e o!&o$nd ann$al %ro,t+ rate of
t+e !ar)et *ol$!e in t+e &eriod
.007