Dan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen
FolksonomiesChaotic Mess? Controlled Vocabulary Replacement?
Temporary Blip?
Note:This presentation was first created in 2005, as an alternative point of view to training sessions I did with Delphi Group in our Proving Ground on Taxonomy and Information Architecture.
In the first 18 months or so of introducing this 30-45 minute section of our 2.5 days of content, I had many hostile or at the least, skeptical responses to this.
Even the most diehard of “traditional” librarians in the crowd however, started to turn a corner in late 2006, and this is much more commonplace from a library services standpoint.
Now, if we can only get business MANAGERS to understand why social bookmarking or tagging services might add value in their organizations... a nut that may be harder to crack.
1Wednesday, February 27, 2008
Dan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen
What are Folksonomies?
•Relatively recently coined term (2003+), marrying the idea of having a collected vocabulary, but personalized, and emerging from the users rather than by “experts”
•Taken to the extreme, there are some people who believe Folksonomies completely obliterate the need/desire for any controlled vocabulary efforts
➡ Extremes are for extremists. Let’s not go crazy here...
2Wednesday, February 27, 2008
Dan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen
Dan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen
3Wednesday, February 27, 2008
Dan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen
The issue is “should users have their own tagging capabilities, or should we just do
the research to determine what the official single tag should be for content?”
4Wednesday, February 27, 2008
Dan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen
Best Understoodvia Examples
http://del.icio.us
5Wednesday, February 27, 2008
Dan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen
My del.icio.us homepage
Dan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen
6Wednesday, February 27, 2008
Dan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen
my del.icio.us - all tags exposed
Dan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen
7Wednesday, February 27, 2008
Dan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen
All my tags as a “tag cloud” - size and color denotes frequency of use
Dan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen
8Wednesday, February 27, 2008
Dan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen
Relatively new feature-set:Bundles (2 layer taxonomies)
Dan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen
9Wednesday, February 27, 2008
Dan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen
Ways multiple OTHER people tag a URL (the social aspect)
Dan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen
10Wednesday, February 27, 2008
Dan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen
Emergent Vocab gets REALLY interesting with larger numbers
Dan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen
11Wednesday, February 27, 2008
Dan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen
And even larger numbers
Dan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen
12Wednesday, February 27, 2008
Dan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen
Gmail - free-form tagging isn’t just for del.icio.us
•Gmail is Google’s free, web-based e-mail using AJAX, and basic precepts of:
• In-context Ads alongside your mail window (creepy privacy invasion?)
•Free-form tagging ala del.icio.us (without social sharing)
•Never delete e-mail because you’re running out of space - keep it all and search or “flip” your mail around tags
13Wednesday, February 27, 2008
Dan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen
Bundles via “Tag Clouds”
Dan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen
14Wednesday, February 27, 2008
Dan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen
Looks like webmail...
Dan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen
15Wednesday, February 27, 2008
Dan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen
Gmail “labels”
16Wednesday, February 27, 2008
Dan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen
Google, so Search is available(searching on “keyword” here)
Dan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen
17Wednesday, February 27, 2008
Dan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen
Some labels are implied, rather than explicitly applied
Dan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen
18Wednesday, February 27, 2008
Dan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen
Faceted NavigationVisual, and “Traditional”
The “magic” is in the facet [database] structure
Chose tags/fields/facets that mean something to your communit(y/ies)
19Wednesday, February 27, 2008
Dan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen
Facetmap.com
•Very simple interfaces, a proof of concept site, but useful to prototype with no software of your own around faceted navigation
•Wine demo follows, but you can create your own, assuming you want to dive into XML or structured file creation
20Wednesday, February 27, 2008
Dan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen
Dan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen
21Wednesday, February 27, 2008
Dan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen
Interactive sliders,
manipulates the facets
22Wednesday, February 27, 2008
Dan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen
Interactive sliders,manipulating facets
Have to hit the button to see the result list
Later example is “live” and dynamic
23Wednesday, February 27, 2008
Dan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen
Faceted Navigation is database filtering, but many interfaces exist
COLUMNAR shown here
24Wednesday, February 27, 2008
Dan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen
Drop-Down style
VARIETAL= Red Wines, White Wines, etc.
REGION = French, Italian, etc.
25Wednesday, February 27, 2008
Dan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen
Facets don’t have to be “raw values” can be higher-level categories/values
Taxonomy
26Wednesday, February 27, 2008
Dan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen
Selected “German” as the Region
Facets are primarily used to stack filters, without having to teach
users in advance about the lexicon
27Wednesday, February 27, 2008
Dan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen
Continuing to Filter, Added “White Wines” as a Filter, just by clicking on the
facet
28Wednesday, February 27, 2008
Dan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen
Demo:Iokio
CameraFinder
29Wednesday, February 27, 2008
Dan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen
30Wednesday, February 27, 2008
Dan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen
Demo:Iokio
Omniscope Viewerw/Van Gogh dataset
31Wednesday, February 27, 2008
Dan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen
Facets are very powerful, but time-
consuming to identify, create and maintain
Make sure a recognizable cost savings or revenue/improvement metric
demonstrates that facets are worth the effort
32Wednesday, February 27, 2008
Dan KeldsenDirector, Market Intelligence at aiim.orgdan (dot) keldsen (at) aiim (dot) orgwww.linkedin.com/in/dankeldsen
Folksonomies and Facets
Two great tastes that... well, you get the idea.
33Wednesday, February 27, 2008