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  • 1. FlippingtheModel:The Future ofSocial EngagementOriginally Presented at Shefeld Doc/Fest | June 2013This presentation abridged for Slideshare

2. Using Media toCreate Social ImpactAwareness Engagement Action ChangeAudiencesPartnersCommunitiesStory/ContentDesigned ExperienceCalls to Actionlinasrivastava.com | shefeld doc/fest | ipping the model 3. Every movement | campaign | community needs+ cohesive narrative+ shared goals+ common identity+ collaborative action+ stewardshipBuilding and Sustaining Communitieslinasrivastava.com | shefeld doc/fest | ipping the model 4. linasrivastava.com | shefeld doc/fest | ipping the model 5. Flipping the Model+ Strategies developed alongside lm / mediadevelopment and production++ Social impact / Calls to Action++ Cross-platform design++ Audience engagementlinasrivastava.com | shefeld doc/fest | ipping the model 6. + Community-centered participation+ Move beyond awareness+ Platforms that are culturally appropriate+ Respect, Resonance, Relevance+ Intentionality+ AgilityEssential Elements for Social Impact Modelslinasrivastava.com | shefeld doc/fest | ipping the model 7. + Corporate Sponsorship+ Audience Funding | Crowd sourced Funding+ Crowd sourced Production+ Philanthropic Funding++ Film Philanthropies++ Foundations Supporting Underlying Issues++ Impact investment funds+ Income Revenue models+ Venture Capital | Private EquityFinancing Modelslinasrivastava.com | shefeld doc/fest | ipping the model 8. Challenges+ Need to ip the model of funding:+ Social action, cross-platform, audienceengagement need funding earlier in the processlinasrivastava.com | shefeld doc/fest | ipping the model 9. linasrivastava.com | shefeld doc/fest | ipping the modelLessons learned+ Strategic planning needs to be done earlier in the process+ Pay attention to experience design+ Build strong, cross-sector teams+ Impact planning and measurement are a specialized skill+ Not every issue documentary has to be an activist movie 10. Lina Srivastavahttp://[email protected]@lksriv