FISHERMAN’S FRIEND
2013 – 2017 Sales Forecast to support
Fleetwood Site Development Plan
May 3, 2012
-
20
40
60
80
100
120
140
160
2009 2,010 2,011
FISHERMAN'S FRIEND vs PS Market (volume sales)
PS
HALLS
LA VOSGIENNE
VICHY
TIC TAC
FISHERMAN'S FRIEND
FRISK
MENTOS
RICOLA
FRANCE
KEY TRENDSRole of Distributors – route to market
Increasing importance of top markets
Maintain investment towards the consumers
Dependence on top retailers e.g. Carrefour, Lidl, Boots
Difficulty in implementing price increases
“Missing” markets: Latin AmericaAfricaTurkeyPolandMexicoRussiaIndia
KEY TRENDSIncreasing power of retailers
On-line retailing – how big will it get?How will it change shopping habits?Impact on impulse purchase products
Asia will continue to grow but with bumps in the road
Europe – Low consumer / trade confidenceMore promotional driven salesMore focus on price
Nestlé Q1 2012 SalesDeveloped Markets +3%Emerging Markets +13%
ASSUMPTIONS
1) Ziplock remains Pharma markets only
2) Brand image “updated”
3) Laminate for confectionery markets “upgraded” mid 2013 onwards. Phased in gradually
4) One new flavour per annum available
5) Current range of pack variants remains
SUGAR / SUGAR-FREE SPLIT
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013forecast