FGD
Penyusunan Roadmap dan
Komersialisasi RisetKomersialisasi Riset
15 Agustus 2017, Kampus IPB Bogor
Manfaat Pembuatan Roadmap
• Framework untuk mengintegrasikan Technology Development dan Business
Development
• Bagian dari Strategic Planning dan memberikan arah pengembangan teknologi masa
depan
• Mengeksplorasi potensi bisnis baru dari teknologi
• Menggambarkan hubungan kerjasama antar bagian dalam pengembanganMenggambarkan hubungan kerjasama antar bagian dalam pengembangan
• Mengidentifikasi Gap antara Market dan kompetensi/kapasitas yang dimiliki
• Sebagai referensi dalam melakukan berbagai kebijakan seperti resource allocation, risk
management dan exploitation decisions
Time
Market M 1 M 2
ProductP 1 P 2 P 3
P 4
Proses Roadmapping
TechnologyT 1
T 3 T 4
T 2
R&D
programmes
RD 1 RD 2 RD 4 RD 6
RD 3 RD 5
Resources
Capital investment / finance
Staff / skills
Supply chain
Un
cert
ain
ty /
risk
of
pre
dic
tio
n /
inve
stm
ent
Short term Medium term Long termNew (?):
- Markets
- Products
- Technologies
- Capabilities
- Organisational structures
- Distribution channels
- Competition
Time is a key dimension…
TimeOperations Innovation Strategy
qualitative focusquantitative focus
What to manufacture?
How many of each model?
What materials to order?
Which products?
Which markets?
What cost?
Which technologies?
Technology ‘S’ curves
Per
form
ance New dominant
technology
(disruptive??)
Current
dominant
technology
‘Turbulence’
Shape influenced by:
• Market demand
• Scientific knowledge
• Investment / innovation
Technology
discontinuity
EmergingPacing
Key
Base
Evolusi Teknologi
Adapted from Bower & Christensen, 1995
‘Turbulence’
Time
• Investment / innovation
1. Shape the future
Time
Per
form
ance
Time
Per
form
ance
Time
Per
form
ance
2. Adapt to the future 3. Reserve the right to play
Courtney et al (HBR, 1997)
Strategic Postures
EmergingPacing
Market Information
Product-Market analysis
Where are the
boundaries of
the roadmapping
process?
Tahapan dan Proses dari Strategic Planning
Product-Technology
Options Evaluation
Technology Assessment
Identification of Technology
Available / Feasible / Possible
Roadmap
Creation
Defined
Targets
Project
Proposals
Source: EIRMA, 1997
1. Market ‘‘‘‘pull’’’’- How to reach a goal?
• Planning
2. Technology ‘‘‘‘push’’’’- What opportunities could arise?
• Technology focus
Dua Pendekatan
• Planning
• Market focus
• Assumes product market opportunity
• Deterministic
• Convergent
• Customer driven
• Technology focus
• Looking for opportunities
• Open ended
• Divergent
2
Persuade
3
Synchronise
Product
planning
Forecasting
Project
management
Programme
management
Corporate
planning
Portfolio
Roadmapping sebagai proses berkelanjutan
Konsep ‘fast-start’:
1
Understand
Persuade
Roadmapping
influence
Measure:
Ongoing
co-ordination
Measure:
Aligned
priorities &
decisions
Measure:
Accuracy
and clarity
Simplification
Resource
allocation
planning
Competitive
analysis
Portfolio
management
Kappel, 2001
(Lucent Technologies)
Fast-Start
FormatPurpose
Product
planningCapability
planning
Strategic
planning
Table
Bars
Multiple layers
Single layer
Types of roadmap: purpose and format
Long range
planning
Knowledge asset
planning
Programme
planning
Integration
planning
Process
planning
Graph
Flow
TextGeneric TRM
Pictorial
Single layer
Market / Customers / Competitors /
Environment / Industry /
Business / Trends / Drivers / Threats /
Objectives / Milestones / Strategy
Products / Services / Applications /
Services / Capabilities / Performance /
Layers connect:
Time
(know-when)
‘‘‘‘purpose’’’’
(know-why)
Past Now Plans Future Vision
Menghubungkan Sumber Daya Dengan Tujuan
Services / Capabilities / Performance /
Features / Components / Families /
Processes / Systems / Platforms /
Opportunities / Requirements / Risks
Technology /
Competences /
Knowledge
Other resources:Skills / Partnerships / Suppliers /
Facilities / Infrastructure / Organisation /
Standards / Science / Finance / R&D Projects
‘‘‘‘delivery’’’’
(know-what)
‘‘‘‘resources’’’’
(know-how)
Subcarrier function
1982 1983 1984 1985 1986 1987 1988 1989 1990 1991Year
Tuning Push button Push button - Synthesizers Touch pad - Synthesizers Voice actuated
Selectivity Ceramic resonators SAWs Digital signal processors
Stereo Paging Data Maps
IC technology Linear 5u CMOS 3u CMOS 1u CMOS
Example
IC technology Linear 5u CMOS 3u CMOS 1u CMOS
Display LEDs Liquid crystal Fluorescence
Vehicular LAN Single wire Glass fibre
Digital modulation 500 kHz bandwidth
PRODUCTS
RECEIVER 1 RECEIVER 2 RECEIVER 3 NEXT GENERATION FUTURE GENERATION
Stereo Plus:
Scan
Seek
Plus:
Personal paging
Plus:
Stock market Road information Remote amplifiers Remote controls
A NEW SERVICE
Super Hi Fi
Local maps
External :
Business Planning
Gap Analysis
Benchmarking
Forecasting
Gap Analysis
Benchmarking
Forecasting
Gap Analysis
Benchmarking
Forecasting
Acquisition
Planning
PP+TRMs
Make Buy
Linking Technology to Business Planning
Technology Base
Markets
Competitors
Technologies
...
Technology
AuditTechnology
AuditTechnology
Audit
ForecastingForecasting
R&D
Projects
Acquisitions
JVs
Licensing
Make Buy
Tahapan Tahapan Tahapan Tahapan Proses Proses Proses Proses IIIInovasi novasi novasi novasi ((((Research Research Research Research ke Industri)ke Industri)ke Industri)ke Industri)
Future potential
Incubation process
Innovation step
Adopted from
J. Martin Incubation process
Publication
Prototype and Patent
AlurAlurAlurAlur LuaranLuaranLuaranLuaran KelembagaanKelembagaanKelembagaanKelembagaan RisetRisetRisetRiset
PUI-PTOP
ORIENTASI PRODUK
LP-INOVATIF
STCScience (Alam &
Sosial)
Technology
Campus
PUI-PTOS
ORIENTASI SAINS (Alam & Sosial)LP-AKADEMIK
Terjadi Transfer output PUI-PT berupa Technology dan Science ke STC
Perguruan Tinggi(Hightech Campus,
Technology Campus,
Automotive Campus, dll)
STCScience
(Alam &
Sosial)
Technology
Campus
Paten/HKI
Teknologi
Luaran Tuntas
Sinergi PUI-PT dan STC
PUI-PT
Perguruan Tinggi(Hightech Campus,
Technology Campus,
Automotive Campus,
dll)
Produk/Prototipe
Kebijakan
PUI-PT
PUI-PT
Pondasi PUI-PT
PUI-PT
Academic Excellence
Kelembagaan
Komersialisasi
Tingkat Kesiapan Teknologi (TKT)
Level Definisi
Level 1 Prinsip dasar dari teknologi diteliti dan dilaporkan
Level 2 Formulasi konsep dan/atau aplikasi teknologi
Level 3Pembuktian konsep (proof-of-concept) fungsi dan/atau karakteristik
penting secara analitis dan eksperimental
Level 4Validasi kode, komponen dan/atau breadboard validation dalam
lingkungan laboratorium
Level 5Validasi kode, komponen dan/atau breadboard validation dalam suatu
lingkungan simulasi
Level 6Demonstrasi model atau prototipe sistem/subsistem dalam suatu
lingkungan yang relevan
Level 7 Demonstrasi prototipe system dalam lingkungan/aplikasi sebenarnya
Level 8Sistem telah lengkap dan memenuhi syarat (qualified) melalui
pengujian dan demonstrasi dalam lingkungan/aplikasi sebenarnya
Level 9Sistem benar-benar teruji/terbukti melalui keberhasilan
pengoperasian