Waht: The Exon Valdez DaiquiriThe challenge was reinforcing value to upsell Bacardi v. low cost productThe Sale: Upgraded Islamorada Rum Runner- Result: sold over 1M drinks and 3000 cases

★ A portion of the proceeds went ot Reef Relief in Key West.

The Original RUM RUNNER Mmlv Will] BACARDIW 151 Rum, lllnckhcrry brandy, banana liqueur, ' and natural lime juice. “Over 50 million served”