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EvaluatingOnline Video Platforms

EDUCAUSE Southeast Regional Conference 2010

Aby RaoWeb Application DeveloperDivision of Student Affairs

Duke [email protected]@indiefilmshow

Thursday, June 3, 2010

mailto:[email protected]

mailto:[email protected]

Presenter Introduction

• Web Developer, Student Affairs

• Content Producer

• Background in TV Management, Library Science and Computer Science


Online Video

• Compressed video that can be put on the web for viewing.-Tufts University, Educational Media Center

• Streaming media is sound (audio) and pictures (video) that are transmitted on the Internet in a streaming or continuous fashion, using data packets. The most effective reception of streaming media requires some form of broadband technology such as cable modem or DSL.-National Educational Telecommunications Association

• Related jargons: Streaming Media, Web Video, Progressive download


Applications of Online Video

• Teaching and Learning such as recorded class presentations, video projects, online blogs

• Communication

• Sales

• Distance Education and Online learning

• Student Activities: clubs, associations etc

• Alumni & Athletics

• Events and Conferences

• Emergency Preparedness


Teaching and Learning

• MIT Open Courseware


Communication

• TED Talks


Sales

• Lynda


Online Learning

• NCSU Engineering


Student Activities

• PSU, Newspaper


Alumni and Athletics

• University of Virginia


Events and Conferences

• National Council for Science and the Environment


Emergency Preparedness

• University of California TV


Online Video Platform

• Definition according to Streaming Media Magazine

“An online video platform is a free or fee-based self-service platform that offers hosting, encoding, customizable & embeddable players, and metrics for organizations that wish to upload and distribute their own video content.”


OVP Landscape


OVP Landscape


Components of OVP

• Ingestion

• Management

• Delivery

• Interaction

• Analysis


Ingestion


Ingestion

➡ Upload from computer

➡ Tag the content

➡ Related content and information

➡ File conversion and transcoding


Management


Management

➡ Multiple upload

➡ Channel Creation

➡ Player Customization

➡ Bandwidth Usage

➡ Billing and Accounts Setting

➡ User Management


Management

➡ Multiple upload



➡ Bandwidth Usage


➡ User Management


Management

➡ Multiple upload



➡ Bandwidth Usage


➡ User Management


Management

➡ Multiple upload



➡ Bandwidth Usage


➡ User Management


Management

➡ Multiple upload



➡ Bandwidth Usage


➡ User Management


Delivery


Delivery

➡ Browser Video Players

➡ Podcast

➡ Download Manager


Delivery


➡ Podcast



Delivery


➡ Podcast



Delivery


➡ Podcast



Delivery


➡ Podcast



Interaction


Interaction

➡ Player Design & Controls

➡ Commenting

➡ Social Media

➡ Captioning/Subtitles


Interaction


➡ Commenting

➡ Social Media



Interaction


➡ Commenting

➡ Social Media



Interaction


➡ Commenting

➡ Social Media



Interaction


➡ Commenting

➡ Social Media



Analysis


Analysis

➡ Video Metrics

➡ Revenue Metrics


Analysis

➡ Video Metrics

➡ Revenue Metrics


Analysis

➡ Video Metrics

➡ Revenue Metrics


Analysis

➡ Video Metrics

➡ Revenue Metrics


Analysis

➡ Video Metrics

➡ Revenue Metrics


Decision-makingNeeds and RequirementsTeam StructureDemos and ReviewsTotal Cost


Evaluation Planning*

* 2008, Brightcove Online Video Platform Evaluation Guide

Needs and Requirements



✓ No. of websites to support






✓ Planning and Implementation timeframe







✓ Video publishing frequency








✓ No. of videos to be published









✓ Length of Content










✓ No. of Expected visits











✓ No. of Streams











✓ No. of Streams

✓ Requirements for video player design and control




Evaluation Planning(contd.)




✓ Requirements for video players





✓ Do you need to monetize your video?






✓ Integration






✓ Integration

✓ With your current Content Management System?






✓ Integration


✓ With an analytics system?






✓ Integration



✓ With Active Directory or Lightweight Directory Access Protocol (LDAP)?






✓ Integration



✓ With Active Directory or Lightweight Directory Access Protocol (LDAP)?

✓ Other capabilities such as Closed Captioning, Social Media etc.




• Content Producers : responsible for content ingestions

• Developers: responsible for technical well-being of the platform

• Sales Managers (optional): responsible for advertising revenue and strategies

• Business Manager: responsible for overall marketing and media strategy

Team Structure



• Contact sales engineers

• Review white papers and other technical information

• Review customer feedback

• Ask for trial period

• Discuss any product customization

Demos and reviews



Total Cost

Build

Buy


Build vs. Buy

• Do-it-yourself

• Development and maintenance cost

• Dedicated technical staff


Building Options

• Drupal Modules

• MediaFront

• Video

• Wordpress

• Video Plugin by Oliver Wunder

• Flash Video Player by Joshua Eldridge

• Smart Video Plus

• VideoPress (as of 06/01/2010: $59.95/year)


Buying Costs

Source: Veeple.com


Resources

• Online Video SEOhttp://www.reelseo.com

• Online Video Resourceshttp://www.onlinevideo.net

• Online Video Newshttp://newteevee.com/

• Trends and new technologieshttp://www.streamingmedia.com

• Video Platform comparisonhttp://www.vidcompare.com

• Captioning and Subtitles http://wac.osu.edu/examples/youtube-player-controls/


http://www.reelseo.com

http://www.reelseo.com

http://www.onlinevideo.net

http://www.onlinevideo.net

http://newteevee.com

http://newteevee.com

http://www.streamingmedia.com

http://www.streamingmedia.com

http://www.vidcompare.com

http://www.vidcompare.com

http://wac.osu.edu/examples/youtube-player-controls/

http://wac.osu.edu/examples/youtube-player-controls/