EuroplanetCommunications
Informatics
September 2013
MarketDevelopment
Strategy
18 years of leading market potision
>40.000 clients
>18% of .GR Domain market
Information Technology &
Internet Service Providers Industry
Europlanet’s Snapshot Europlanet’s Snapshot
ServicesServices
• Domain Name Registration• Web Design• Web/Data Hosting• e-shop development • Online Credit Card Web Migration• I.T. Consulting & Supporting• Specialized Software
Development (PC, Web, Mobile, Smartphone)
• Web Email Services
2010
2006
2005
2004
2001
1999
1996
1994
1993
1992
Heritage TimelineHeritage Timeline
FoundedFounded
Specialized shipping & yachting software development.
Department of Network Installations UTP/BNC
Specialized shipping & yachting software development.
Department of Network Installations UTP/BNC
Exclusive Distribution of software platform “FiveWin” in Greek/Balkan
market
Exclusive Distribution of software platform “FiveWin” in Greek/Balkan
market
Contracting with OTE/FORTHNET companies about leased line connection for
providing hosting services.
Contracting with OTE/FORTHNET companies about leased line connection for
providing hosting services.
Mailbox.gr software development for FREE Redirect Email & Web Based Email
services
Mailbox.gr software development for FREE Redirect Email & Web Based Email
services
IT Development (PC , Software, Fiber optics installation in major projects and
various industries in Greece
IT Development (PC , Software, Fiber optics installation in major projects and
various industries in Greece
Expanded in Domain Name Registration services
with the 1st Registrar license by the H.T.P.C.Unique Platinum Distributor of Parallels Inc.
Expanded in Domain Name Registration services
with the 1st Registrar license by the H.T.P.C.Unique Platinum Distributor of Parallels Inc.
Internet Marketing & Online Advertising penetration
Internet Marketing & Online Advertising penetration
Domains.gr. Development of the 1st and ultimate Domain name management online
system
Domains.gr. Development of the 1st and ultimate Domain name management online
system
EURid licensing for domain TLD .eu
EURid licensing for domain TLD .eu
Online Invoice printing 400% increase in financial services
integration
Online Invoice printing 400% increase in financial services
integration
Superweb.gr – Domains.gr New Domain Registration & WEB/ Data
Hosting services (API & WHMCS module).GOOGLE Cooperation
Superweb.gr – Domains.gr New Domain Registration & WEB/ Data
Hosting services (API & WHMCS module).GOOGLE Cooperation
1997
PC assembly, Contracting with European & US companies for imports,
Software/Hardware Sales in retail & wholesale.
Expanding Web/Data Services. with new DataCentre US agreements
PC assembly, Contracting with European & US companies for imports,
Software/Hardware Sales in retail & wholesale.
Expanding Web/Data Services. with new DataCentre US agreements
1998
Expanding Web/Data Services with new DataCentre European & US agreementsExpanding Web/Data Services with new DataCentre European & US agreements
2007
2008
Pillars of StrengthPillars of Strength
Cost leadership in terms of price vs. quality
Cost leadership in terms of price vs. quality
Unique Controlpanel System for Domain Names (& App/Android
Market)
Unique Controlpanel System for Domain Names (& App/Android
Market)
Sustainable CompetitiveAdvantage
Sustainable CompetitiveAdvantage
100% DATA security & Data/Web Hosting guarantee (auto-
redundancy)
100% DATA security & Data/Web Hosting guarantee (auto-
redundancy)
HR ExcellenceHR Excellence
Specialized Technical Services & Hardware Monitoring
Specialized Technical Services & Hardware Monitoring
Most famous brands/TLDs: domains.gr, mailbox.gr,
controlpanel.gr, superweb.gr
Most famous brands/TLDs: domains.gr, mailbox.gr,
controlpanel.gr, superweb.gr
1st official Registrar license1st official Registrar license
Europlanet’s Value Proposition
Best Market Ratio price vs. efficiency & Multiannual Expertise -Unique Experience - Technical know-how - Industry Excellence, Hardware property.
Unique Selling Benefits over Features (VIP Hosting for real-time redundancy, FTP Cloud Hosting, Remote Hands on Dedicated Servers, etc.), Extra unique services on every Domain Name RegistrationOwner of the most famous TLDs in the Internet industry
IT Vertical Integration (Domain Name Registration -> Website Hosting Web Design/Redesign Online Monitoring Intergrading Web Systems for Online CC Bank Transactions (Multiplicity – Simultaneous Tasks) Special Software Development for every need
24/7 Email Management & Direct Technical Support
PEST Analysis
Industry
Government Employees
Competitors
Suppliers
Customers
Sociocultural Forces
Political/Legal Forces Technological Forces
Economic Forces
Macroenvironment
Customers Network Management ( Clients’ networks, Facebook)
Open InboundLogistics ( customization)
Co- Operations ( consumer involvement)
OutboundLogistics by Customer ( consumers in charge of MKT)
Viral Marketing
Communities of Practice ( after-sale services)
MarginCo-Creation Development ( ConsumActors)
Open Procurement ( Supply chain penetration)
Multistakeholders Infrastructure ( computer cloud)
Value Chain 2.0
*Value Chain 2.0, Dr Xavier, L. Comtesse, Pr. Jeffrey Huang, ThinkStudio, 2008
• Financial profitability & liquidity • High Reputation Quotient (RQ)• Strong competitive position • Offering over 18 years of stability• Corporate Social Responsibility • Lack of debt liabilities • Service AAA Quality • Efficient professional property• Strong brand positioning
• Weak Social Media penetration• Lack of Marketing Department
• Investments & Acquisitions • Change of IPv6 networks• Attractive to foreign investors• Potential Internet penetration in Greece• Announcement of GR-Hostmaster competition• Change of Web Technology (XML, WEB2, HTML2, CSS3)
• Financial downturn•Consumer buying power
decrease• Government intervention
taxes• Direct buyout of a competitor by a major international player
5 forces Porter’s Model & Regulatory Framework
Threat from Substitutes
Suppliers’ Power
Threat from New Entrants
Buyers’ PowerRivalry
Power of other Stakeholders
• Europlanet registered first as official registrar for the .gr domain names by the HTPC (3353/02.12.2004) and for the .eu. Domain names by the EURid (Oct. 2006)• Declared officially in the Hellenic Data Protection Authority
Market Prospects & Situation Overview
• Stable & continuous annual compound growth rate 15% in the existing market.• The lack of any debt liabilities offers expanding opportunities in new service, product and business sector developments.• Prospects of increasing market share.• Internet penetration in Greece is estimated around 48% compared to the average rate in Europe (68%); a big part of the Greek population will dominate Internet & use Europlanet’s services in the near future.• The change of WEB technologies thanks to upgrade of functional systems (Window 8, iOS5, Mobility), networks (IPv6, Cloud), and applications (XML, CSS3, WEB2) leads to website changes and improvements with astonishing economic prospects for the Web Design/Web Development/Data & Web Hosting sector.• Despite the economic downturn in Greece, Information Technology & Internet Industry has not been affected. On the contrary, costs of web benefits have decreased, attracting new profitable customers (20% the first months of 2012).• Exit of “small businessmen” from the market because of the economic crisis. Customers look for big and well-established companies to experience certainty, stability, and confidence in their business models.
Capital Raising & Partnership Scope
Creation of a new Green DataCentre
New market segments
Gain market share
Expand in the Balkan / Cyprus / Med East Region
Environmental Scanning
Mission
Strategy Process
Evaluation &Control
StrategyImplementation
StrategyFormulation
• Concentric Diversification Strategy into Web/Data Hosting & Domain Names Services
• Conglomerate Diversification & Market Penetration Strategy to enter Web Design & DataCentre Telecommunication Services
Contact
Europlanet Communication Informatics53, Irinis Ave.Pefki, Attica15121, Greece
Tel: (+30)-210-614-7370Fax: (+30)-210-614-3720
Email: [email protected]
Website: http://www.europlanet.com/