JOANNE BOGHOSSIAN // YURONG FAN // MARISSA LEE // JULIE PARK // MAEDA ZIA

BRAND AUDIT essie

Product

Product Create a new

node of High

Quality

Professional?

RECAPING RECALL

OPI 46%

Essie 15%

Other 39%

BOTTLE white

cheap dollarama

PREVIOUS

PREVIOUS BOTTLE white

cheap dollarama

BOTTLE luxurious

High Quality

Unique

PREVIOUS

BOTTLE IMPROVED

GLASS CAP

BRUSH IMPROVED

BOXES LEVERAGING

LITTLE BOXES FOR EACH NAIL POLISH (Like this...)

BOXES LEVERAGING

Or Like This..

BOXES NEW INTRODUCING

Secondary Associations

previous spokeswoman

current

essie girls

current

essie girls

current

essie girls

current

essie girls

current

essie girls

current

essie girls

WHO SHOULD BE THE

NEXT

GIRL? ESSIE

celebrity endorser Strengthen

Essie’s Fashionably

Playful Image

lively fashionable

playful

friendly adventurous

Leighton Meester

Mila Kunis

Blake Lively

Sophia Bush

Playful

Cheer-ful

Cheer-leader Young

Fashion-able

One Tree Hill

Playful

Cheer-ful

Cheer-leader Young

Fashion-able

One Tree Hill

Promotion Strengthen

Essie’s Fashionably

Playful & Colour Authority

Image

PROMO Propositions

1. 2.

3. 4.

Website Re-site

Army of Bloggers

Magazine Mentions

Pop-Up Shop Pop ups

customizations colour

customizations colour

The Beauty of Blogging

MAGAZINE MENTIONS

Thank You

QUESTIONS? Bring it

(BUT GO EASY

on, people!

ON US…)