Transcript
Page 1: Epublishing ebooks society of childrens book writers and illustrators-scbwi

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February 15, 2014

ePublishing eBooks:Society of Children’s Book Writers and Illustrators

Page 2: Epublishing ebooks society of childrens book writers and illustrators-scbwi

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Reflowable|Fixed Layout| Apps

Text

Flip-style

Multimedia

Interactive App

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2 File Formats = 2 Silos

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Multitude of Screen Sizes

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Do you prefer to read print or ebooks?

Source: BISG

Be realistic

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Where do you typically acquire ebooks?

Source: BISG

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What are your sales by store?

Amazon

B&N

Apple

Kobo

Smashwords

Other

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

85%

4%

2%

1%

2%

5%

Source: SELLBOX

In contrast with the prior slide, the smallerthe publisher, the greater the chancesales will be concentrated with Amazon.

Complete survey: http://sellbox.us/16U8GPj

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Where do people begin searching for a product?

2010 20120%

5%

10%

15%

20%

25%

30%

18%

30%24%

13% AmazonGoogle

Source: Forrester

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Maximizing Your ROI1. Features: Be budget-driven.2. Which store? Amazon, and Apple if possible.3. Distribution: Always direct to big stores.

Page 10: Epublishing ebooks society of childrens book writers and illustrators-scbwi

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• Fixed Format eBook Programming for Children’s Books

• Distribution to Amazon, Apple, BN, Kobo

• SEO for Books: Amazon Author Optimization