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© itemis AG
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Entwicklungen in Spielen alsInnovationstreiber für Usability
itemis AG – Simon Eiterig, Michael Jendryschik
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© itemis AG
Simon Eiterig
IT-Berater, Usability Engineer
Gamification-Studies
Diplomarbeit »Gamification – Theorie und Anwendung«
Michael Jendryschik
Leiter Usability Engineering
zertifizierter Usability Engineer (u.a. Fraunhofer)
Arbeitsschwerpunkt: Usability Engineering
itemis
2
itemis AG
unabhängiges IT-Beratungsunternehmen und
Anbieter von Produkten und Usability-Dienstleistungen
für effiziente Softwareentwicklungsprojekte.
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© itemis AG
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Quelle: http://de.wikipedia.org/wiki/Spiel#Geschichte
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© itemis AG
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© itemis AG
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Warum spielen wir eigentlich?
Quelle: http://scene-gamers.de/schweden-lan-party-steuer/
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© itemis AG
Die Entwicklungen, die sich in Spielen bewährt haben,
können Innovationstreiberfür Usability-Konzepte sein!
Lernföderlichkeit
Motivation
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© itemis AG
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Quelle: http://en.wikipedia.org/wiki/File:TeleGames-Atari-Pong.png
Pong (1975)
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© itemis AG
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Nintendo Entertainment System (1985)
Quelle: http://en.wikipedia.org/wiki/File:NES-Console-Set.jpg
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© itemis AG
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Power Glove(1989)
Quelle: http://upload.wikimedia.org/wikipedia/commons/d/d3/NES-Power-Glove.jpg
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© itemis AG
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Quelle: http://en.wikipedia.org/wiki/File:Wiimote-Safety-First.jpgQuelle: http://www.dw.de/overlay_media/katastrophenschutz-roboter-bei-der-probe/g-17109633
Katastrophenschutz-Roboter (2013)
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© itemis AG
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Quelle: http://en.wikipedia.org/wiki/File:Wiimote-Safety-First.jpgQuelle: http://www.dw.de/overlay_media/katastrophenschutz-roboter-bei-der-probe/g-17109633
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© itemis AG
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Quelle: http://en.wikipedia.org/wiki/File:Wiimote-Safety-First.jpgQuelle: http://www.dw.de/overlay_media/katastrophenschutz-roboter-bei-der-probe/g-17109633
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© itemis AG
Die Innovationsfreudigkeitvon Videospielen zeigt sich aber
auch softwareseitig
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© itemis AG
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Quelle: http://www.n3rdabl3.co.uk/wp-content/uploads/2013/12/8_bit_super_mario_bros_wallpaper.jpg
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© itemis AG
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Quelle: https://www.flickr.com/photos/dragontomato/4755760964/
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© itemis AG
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Quelle: http://www.posidyn.tk/games/falcon4/falcon4-manual.jpg
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© itemis AG
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Lernförderlichkeit – ISO 9241-110
Quelle: http://www.funsponge.net/wp-content/uploads/2013/03/TombRaider-2013-03-05-18-05-16-255.jpg
Hilfe, wenn der Spieler sie benötigt
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© itemis AG
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Quelle: http://www.suchebiete.com/userbilder/4fe96ac33af3f.jpgQuelle: http://www.suchebiete.com/userbilder/4fe96ac33af3f.jpg
»Fun is just another wordfor learning.«
Raph Koster in »A theory on fun for game design« (2005)
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© itemis AG
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Lernförderlichkeit
Quelle: http://upload.wikimedia.org/wikipedia/commons/0/05/France_in_XXI_Century._School.jpg
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© itemis AG
»Ein Dialog ist lernförderlich,
wenn er den Benutzer beim Erlernen der Nutzung des
interaktiven Systems unterstützt und anleitet.«
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Lernförderlichkeit – ISO 9241-110
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© itemis AG
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Lernförderlichkeit – ISO 9241-110
»Regeln und zugrundeliegende Konzepte, die für das Erlernen nützlich sind, sollten dem Benutzer zugänglich gemacht werden.«
Quelle: http://www.funsponge.net/wp-content/uploads/2013/03/TombRaider-2013-03-05-18-05-16-255.jpg
» Wenn ein Dialog selten gebraucht wird, dann sollte geeignete Unterstützung dafür bereitgestellt werden.«
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© itemis AG
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Lernförderlichkeit – ISO 9241-110
»Rückmeldungen und Erläuterungen sollten den Benutzer unterstützen, ein konzeptionelles Verständnis vom interaktiven System zu bilden.«
Quelle: https://www.youtube.com/watch?v=2dAzYpcFpQc
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© itemis AG
Lernförderlichkeit – ISO 9241-110
WISO Steuer-Sparbuch
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© itemis AG
Lernförderlichkeit – ISO 9241-110
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© itemis AG
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Klar, Belohnungen sind der Motivationsfaktor schlechthin
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© itemis AG
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© itemis AG
Motivation
Motivation ist ein Zustand, der durch Motive angeregt wird.
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© itemis AG
Motivation
Motive sind überdauernde Eigenschaften in Menschen.
intrinsisch extrinsisch
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© itemis AG
Motivation
intrinsisch
Fähigkeitserwerb
Selbstständigkeit
Sozialer Anschluss
Sinnhaftigkeit
Ästhetik
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© itemis AG
Motivation
extrinsisch
Belohnung
Einfluss
Zugang
Geld
Status
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© itemis AG
Sozialer Anschluss, Spaß, Ästhetik
Status, Zugehörigkeit, Zugang
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© itemis AG
Gamification ist ein Weg,
Software bewusst mit
motivierenden Faktorenanzureichern
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© itemis AG
Das Ziel von Gamification ist es,
Software so zu gestalten, dass
sie Motive von Nutzern anspricht, um sie in den
Motivationszustand zu
versetzen.
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Spielern
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© itemis AG
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Quelle: http://www.suchebiete.com/userbilder/4fe96ac33af3f.jpgQuelle: http://fstatic1.mtb-news.de/img/photos/9/9/8/6/8/_/large/IMG_0009.jpg
Motive sind die Stellschrauben der menschlichen Motivation.
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© itemis AG
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Gamification ist der Werkzeugkasten
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© itemis AG
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Punktesysteme
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© itemis AG
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Punktesysteme
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© itemis AG
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Quelle: http://www.auto-medienportal.net/artikel/detail/16224
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© itemis AG
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Abzeichen, Achievements, Badges
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© itemis AG
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© itemis AGQuelle: German UPA Usability-Quartett
Zeit für Fragen und Diskussion
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© itemis AG
itemis AG | Am Brambusch 15-24 | D-44536 Lünen | www.itemis.de
Simon Eiterig
Michael Jendryschik