ENGAGING WITH YOUR FANS
Users are spending time on Facebook & engaging with favorite Brands
Be a part of the
conversation!
Business Insider - http://www.businessinsider.com/chart-of-the-day-time-spent-on-facebook-2011-9
16%
Engagement Best Practices
Be Timely▪ Highest engagement occurs on
Thursday & Friday for travel brands
▪ Match the theme of your post with relevant holidays, current events and other trends
1
Be Predictable▪ Set up a conversational
calendar to consistently engage with your Fans
▪ Create an authentic brand voice
▪ Engage in two-way conversations - make sure to respond to Fan posts
2
Engagement Best PracticesUse Visuals▪ Visuals drive engagement
and are easy to consume - focus on simple, eye catching, videos and photos
3
5 Leverage Contests▪ Encourage Fans to share
photos, experiences, invite others to be rewarded by your brand
▪ Leverage your partnerships to cross promote
Guide Your Fans▪ Tell them how you want
them to engage
4
Engagement Best PracticesAmplify Your Posts▪ Sponsored Stories increase engagement and leverage the
network of friends of connections
6
Fans are more valuable when they impact their friends
Facebook 800MM users
Friends of fans6.5MM friends
Fan base50K fans
ENGAGEMENT EXAMPLES
Fan of the WeekFacebook.com/Bettycrocker
Each week, Betty Crocker chooses a Fan of the Week based on fan activity, and then posts the fans picture as their profile image for the week, with a caption explaining why they are the fan of the week
This, Or That?Facebook.com/Jeep
Each week, Jeep posts a picture asking fans which type of Jeeping activity within a theme they would prefer. Fans comment below the photos with their preferences
Caption ContestFacebook.com/motosuperstore
Each week, Motorcycle Superstore posts a funny photo and asks fans to come up with the best caption. The best ones are chosen, and then re-posted with the finalists and they ask users to vote. Votes are tallied, and the winner gets notoriety on the page.
Monthly ThemeFacebook.com/aflacduck
Aflac Duck chooses a monthly theme to engage the fan base around. It generally starts with asking the fan base what theme they want to do next, and once one is chosen, the page asks a daily question related to that theme.
Personalized Fan ResponsesFacebook.com/greenworks
Fans love to see pages interact with them individually, and are often surprised to see someone is listening. Respond when possible directly to fans, even if just to thank them for feedback. They will appreciate knowing you are listening.