Encourage, Empower, & Engage How Parent Clubs Can
Successfully Organize and Mobilize a Successful Grassroots Program
By Phil M. Guidry, J.D. Director, Registration Development (Former
Legislative Analyst)
Slide 2
2010 The American Kennel Club, Inc. Page 2 The purebred dog
community is suffering from a legislative assault that continues to
threaten the very existence of our dogs and our way of life as
responsible dog breeders and owners. At least hypothetically, the
clubs you represent have members in every state. TAKEAWAY: Members
interests are Clubs interests. Duty to protect? Why You Should
Care
Slide 3
2010 The American Kennel Club, Inc. Page 3 Active Model: Direct
Lobbying Opinion Letters/White Papers/Media Outreach Educational
Model: Inform Members Encourage Members TAKEAWAY: Clubs Can Design
the Best Program to Meet Its, and Its Members, needs. Theres No One
Perfect Model for Parent Club Legislative Activity
Slide 4
2010 The American Kennel Club, Inc. Page 4 Key Features of
Successful Grassroots Program
Slide 5
2010 The American Kennel Club, Inc. Page 5 Committee? One go-to
person? Cursory Interest will be Dwarfed by the Scope and Diversity
of the Workload Must Get Obsessed People to Do This Work. TAKEAWAY:
Find and deputize your law/politics geeks. Key 1: Organization
Slide 6
2010 The American Kennel Club, Inc. Page 6 Must Be Compelling.
Frequency Balance. Transformational instead of Transactional
Messenger. TAKEAWAY: Compelling, relationship-building messaging
fosters team mentality. Key 2: Messaging
Slide 7
2010 The American Kennel Club, Inc. Page 7 E-mails and Groups
Social Networks (i.e., Facebook, Twitter, YouTube)
Readily-available information: AKC.orgs Legislation Tracking Page;
naiaonline.org. TAKEAWAY: Many free technologies available; use
what you decide is best. Key 3: Technology
Slide 8
2010 The American Kennel Club, Inc. Page 8 E-mails and Groups
Social Networks (i.e., Facebook, Twitter, YouTube)
Readily-available information: AKC.orgs Legislation Tracking Page;
naiaonline.org. TAKEAWAY: Many free technologies available; use
what you decide is best. Key 3: Technology
Slide 9
Slide 10
Slide 11
Slide 12
Slide 13
Slide 14
2010 The American Kennel Club, Inc. Page 14
Slide 15
2010 The American Kennel Club, Inc. Page 15 E-mails and Groups
Social Networks (i.e., Facebook, Twitter, YouTube)
Readily-available information: AKC.orgs Legislation Tracking Page;
naiaonline.org. TAKEAWAY: Many free technologies available; use
what you decide is best. Key 3: Technology
Slide 16
Slide 17
Slide 18
2010 The American Kennel Club, Inc. Page 18
Slide 19
Slide 20
Slide 21
Slide 22
2010 The American Kennel Club, Inc. Page 22 E-mails and Groups
Social Networks (i.e., Facebook, Twitter, YouTube)
Readily-available information: AKC.orgs Legislation Tracking Page;
naiaonline.org. TAKEAWAY: Many free technologies/services
available; use what you decide is best. Key 3: Technology
Slide 23
2010 The American Kennel Club, Inc. Page 23 Foster Commitment
Intensity Move from Behind the Computer Screen to Face-to-Face
Interactions with Decision Makers. TAKEAWAY: Goal is to Develop a
Mobilized Army of Grassroots Influencers. Key 4: Motivation Beyond
Emails
Slide 24
2010 The American Kennel Club, Inc. Page 24 AKC National Animal
Interest Alliance State Federations Other Agricultural Groups Other
Groups Opposed to Radical Ideology TAKEAWAY: Utilize Strategic
Tools Available; Be Part of the Multiple-Interest Team. Key 5:
Strategic Alliances
Slide 25
2010 The American Kennel Club, Inc. Page 25 Members interests
are Clubs interests. Duty to protect? Clubs Can Design the Best
Program to Meet Its, and Its Members, needs. Find and deputize your
law/politics geeks. Compelling, relationship-building messaging
fosters team mentality. Many free technologies/services available;
use what you decide is best. Goal is to Develop a Mobilized Army of
Grassroots Influencers. Utilize Strategic Tools Available; Be Part
of the Multiple-Interest Team. TAKEAWAYS
Slide 26
American Kennel Club Government Relations Dept. 8051 Arco
Corporate Drive Suite 100 Raleigh, NC 27617-3390 (919) 816-3720
[email protected]