The world leader in serving scienceProprietary & Confidential
Employer Brand AdventureEva Vacikova, 2017
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•Employer Brand as a business
•Employer Brand as an adventure
•Employer Brand as a story
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•Purpose & Impact
•Hi Tech/Technology Innovation
•Future Career Opportunities
•International Environment
•Mkt Leadership & Growth rate
Integrated Employer Value Proposition
EMPLOYEE
Work content (challengingassignements)
Opportunituies (learning newskillls)
People (friendy enjoyableenviroment)
CANDIDATE
HiTech enviroment -meaningful work
Future, grow, opportunity,
Influence things around
Friendly, enjoyableenvironment
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What keeps us awake…
• Content
• Events
• Identifi
• Focused per position
• Employer Brand versus Candidate’s preferences
• Meet our people versus meet our recruiters
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Brand as an adventure
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be INPROGRAM CONNECTING STUDENTS WITHIN THE
COMPANY, PLACE WHERE PEOPLE COME TO GAIN NEW SKILLS AND KNOWLEDGE IN ORDER TO WORK ON
THEIR SELF REALIZATION
Brand as a story
About 10% of HC are interns
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Lessons learned…
• Ask your employees – what attracts your successful job owners
• Ask your employees – they are the best source for messaging
• Ask you employees – they are the best models for your visual materials
• Ask your employees – review branding materials with them as frequent as
possible
• Ask your employees – they are the most innovative source
• Ask your employees – to review materials with family, friends …
• Ask you agency – they are the best to consolidate and delete too much info
• Ask Core Leaders to participate…
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I do apologize, I need to leave or meeting…