DO’S DON’TS &
MAURICE CHERRY
#emaildad
Creative Principal at 3eighteen media
A decade in the email marketing game
GEORGIA DOME, Atlanta Falcons, WebMD, Grady Health Foundation
#emaildad
WHY DO YOU SEND EMAIL?
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Don’t buy
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An email list
Don’t use your
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personal Address book
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Don’t DO IT.
Grow your list organically
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Use a good
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Service provider
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SURVEY YOUR AUDIENCE SPORADICALLY
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Don’t neglect your
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statistics
CREATE AN EDITORIAL CONTENT PLAN
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#emaildad
personalize Your emails
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#emaildad
#emaildad
Avoid using
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Subject lines
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Check your
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TONE AND SPELLING
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AVOID WRITING
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Email messages
Don’t USE
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“CLICK HERE”
WHO READ THEIR EMAIL
ON THE WAY HERE? #emaildad
Don’t ignore
#emaildad
CREATE A TEXT-ONLY
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VERSION
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OPTIMIZE YOUR
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#emaildad
Use alt text With all
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#emaildad
Don’t use one
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Giant IMAGE
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Include a
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REPLY-TO ADDRESS
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Don’t make it hard to
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UNSUBSCRIBE
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send your Messages early
#emaildad
Questions?
#emaildad
www.3eighteenmedia.com Fb.com/3eighteenmedia Gplus.to/3eighteenmedia @3eighteenmedia
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