EDUI 2016

KNOW THY FLOWOCTOBER 24

Harnessing Open Graph, Instant Articles and Social Content

BRANDED

RELEVANT DIVERSE

YourContent

KNOW THY FLOW

Relevant→ TRENDING

→ UNIQUE INSIGHTS

→ LOCATION, LOCATION

Branded→ “OWNABLE” IDEAS

→ VISUAL DESIGN

→ NAMES & PLACES

Diverse→ MIXED MEDIA

→ MATCHMAKER

→ BE SURPRISING!

KNOW THY FLOW

Tools & Tips

KNOW THY FLOW

Open Graph

KNOW THY FLOW

YourWebsite

Upstream

Downstream

← GOOGLE ALERTS

← THEIR SOCIAL

← YOUR SOCIAL

← PUBLISH ELSEWHERE

THEIR EMAILS →OPEN GRAPH →

OPEN GRAPH →

YOUR EMAIL →

KNOW THY FLOW

UPSTREAM

Google Alerts

RELEVANT

KNOW THY FLOW

UPSTREAM

Their Social

DIVERSE

KNOW THY FLOW

UPSTREAM

Social APIs

→ NOT FOR THE FAINT OF HEART RATE LIMITS DATA COMPLEXITY CHANGING SERVICE

DIVERSE

KNOW THY FLOW

UPSTREAM

Their Emails

DIVERSE

KNOW THY FLOW

UPSTREAM

Open Graph

→ HOW TO CONSUME IT PHP: HTTPS://GITHUB.COM/RAMONZTRO/SIMPLE-SCRAPER

DIVERSE BRANDED

YourWebsite

Upstream

Downstream

KNOW THY FLOW

DOWNSTREAM

Open Graph

BRANDED

KNOW THY FLOW

DOWNSTREAM

Your Social

→ 208 SOCIAL NETWORKING WEBSITES

→ FIND YOUR PEOPLE FACEBOOK? TWITTER? INSTAGRAM?

→ MEASURE & IMPROVE

USE PLATFORM METRICS

### Cards (design convention)+ So hot right now.

RELEVANT DIVERSE

KNOW THY FLOW

DOWNSTREAM

Your Email→ DON’T WASTE YOUR OPPORTUNITY

→ MEASURE & IMPROVE YOU’RE ONLY AS GOOD AS YOUR LIST

BRANDEDRELEVANT

KNOW THY FLOW

DOWNSTREAM

Publish Elsewhere

RELEVANT

KNOW THY FLOW

DOWNSTREAM

Instant Articles

RELEVANT

KNOW THY FLOW

In Practice

KNOW THY FLOW

Sustainable Streams → IT’S NOT AS HARD AS YOU THINK

KNOW THY FLOW

→ START SMALL

→ ASK FOR CHANNELS INTERNALLY

→ STROKE THE EGOS

→ MAKE IT A HABIT

KNOW THY FLOW

KNOW THY FLOW

KNOW THY FLOW

Thanks!