Educational Television
What is the landscape?
Nick Jr.
• Airing weekdays from 9:00AM to 1:30PM and Saturdays on CBS from 7:00am TO 11:30am
• Dora the Explorer, Blue’s Clues, Little Bill Lazytown.
• “Help your children learn and grow.”
Noggin
• Available from 6:00 AM to 6:00 PM every day• Delivered via digital cable to 43 million
subscribers. • Repeats of Nick Jr. shows, Play with Me
Sesame, Oobi, Tweenies and Miffy. • “.. connected learning approach which links key
educational content with experiences children know and love with a detailed network-wide curricular framework guided by national standards in preschool education..”
Playhouse Disney
• Weekdays from 6:00AM -12:30PM Weekends from 6:00AM- 10:30PM
• Bear In the Big Blue House, Stanley, and Out of the Box
• “At Playhouse Disney we believe that imagination and learning go hand in hand. . programs teach preschoolers a variety of skills to help them become well rounded including social skills, thinking skills, early academics, imagination and self expression. .”
Discovery Kids
• Weekdays 6:00 AM - 12:00PM on TLC and 5:00 AM – 11AM on Discovery Kids
• Magic School Bus, Todd World, Animal Jam and Peep.
• “Ready, Set, Learn”
PBS Kids/RTL
• Ready To Learn television service is a national effort to improve the school readiness of young children through the reach of public broadcasting.
• The core of Ready To Learn is a full day of non-violent, commercial-free, educational children's television programming that is broadcast free of charge to every American household.
Questions
• Should we establish a standard for educational programming that we should all be judging our efforts against?
• What content areas should we be focusing on?
• How do we distinguish ourselves in this competitive environment?