Jeanne Ellis OrmrodEducational Psychology, 8th ed.
Copyright 2014 by Pearson Education, Inc.All rights reserved.
Activity Slide 9.6 Positive Reinforcement, Negative Reinforcement, and Punishment
Nature of Stimulus
Stimulus is: Pleasant UnpleasantPresentedafter theresponse
POSITIVEREINFORCEMENT(response increases)
PRESENTATIONPUNISHMENT
(response decreases)
Removedafter theresponse
REMOVALPUNISHMENT
(response decreases)
NEGATIVEREINFORCEMENT(response increases)