ECP UniversityEssilor Training Programs
Background
Rough numbers:- 85,000 people in US dispensing
eyewear as primary role- 60% have no certification- 50% have been in the role less than
2 years- The rate of change in technology of
lenses is increasing- Most dispensers are ill-equipped to
sell the latest products
Staff Programs
NewDispenserQuick Start
AdvancedDispensing
Program
DispensaryManagerProgram
Three programs being built focused on career stages
New Dispenser Quick Start
Program Details- For brand new dispensers- 160 hours (one month) trainee program- Coach provided by practice- 20 hours of online training- Uses online, on-the-job and self-study learning methods
Content- Business Management- Patient Service and Selling- Optics- Products
Practice benefits include:
- Staff productivity – basic proficiency in most job skills in 6 weeks
- Dispensary productivity –staff spends less time training new hires
- New staff retention – staff who are trained and nurtured are far more likely to have long-tenure
- Weed out poor performers – less pain for practice to ‘raise’ new staff
- Establish positive habits– new hires introduced to best practices from day one
New Dispenser Quick Start
New Dispenser Quick Start
Program Resources- Online access- Coach and Participant Workbooks- Certificate of completion- ABO Basic Certification Prep book
Apollo for Advanced Dispensing
Program Details- For advanced dispensing professionals with 1-10 years
experience- 60 web-based courses with 24 x 7 access- Customized learning plans driven by pre-assessments
Content- Medical/Clinical- Technical/Optical- Patient Service and Selling- Optical Products- Dispensary Business Management
Program Goals
- Equip practices to better manage their optical dispensaries
- Build strong business acumen in optical staff for independent practices
- Provide foundation for a Business Manager Program that also teaches back office functions
Dispensary Manager
Dispensary Manager Program
Program Details- 6-month business program for Optical Managers- Structured like an Executive MBA course- Covers Retail Strategies, Financial Management,
People Leadership, Business Operations and Customer Excellence
Benefits- Business capable and focused people leading
dispensary- More profitable dispensary
Instructional Methods
- Blended Distance Learning
- Activities
- Reading
- Remote coaching sessions
- Homework
- e-learning
- Classroom learning
Dispensary Manager
ECP University
- Online Training Tool for practices- Access of all online content for all staff members- Great for cross-training and developing staff into new
areas- Practice Manager can follow progress of staff - Content areas will grow to cover all staff roles
ECP University Home Page
ECP University
Platform
- All ECP facing online training
- No fee access to registered users: product training courses, eyecare professional resources
- Low cost subscription access gives 12 months access for entire practice and staff
Benefits
- Give ECP’s a powerful personal and practice development tool
- Less expensive – practice vs. individual pricing
- User friendly – functionality and interface more intuitive
- Manageability – practice level reporting and enrollment
ECP University
Cost
Single Location Practices- Up to 8 people - $299- Up to 20 people - $399
Multi-Location Practices- 2-5 Locations - $225 per location- 5 + - $Customized pricing
Individuals- Apollo - $100- New Dispenser Quick Start - $150- Dispensary Manager - $2000 (plus travel)