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ECONOMICS GRAND PROJECT
SUBMITTED TO-
Shrikant Iyengar
SUBMITTED BY-
krutarth Gandhi
Sonal Nagpal
Nisharg Shah
Chetan Pathak
Aashka Shah
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A STUDY ON CHANGES IN SUPPLY
OF TOUCHSCREEN MOBILES
WITH REFRENCE TO CHANGE INCUSTOMER TASTE AND PREFRENCE
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Sr. No. Titles Page No.
1. Objective
2. Product taken
2.1
2.2
Why Touch screen phones
Introduction to Touch screen mobiles
2.2 Scope of study
2.3 Other Substitute Products available
3. Research Methodology
3.1 Research design
3.2
3.3
3.4
3.5
Sampling technique and sample size selection
Data collection
3.3.1 Primary data-Questionnaire
3.3.2 Secondary data
Data Processing analysis and presentation.
Problems during the Survey
4. Findings Observations from survey
5.
6.
Limitations of the study
Suggestions.
7. Conclusion
8. References
Flow of Presentation
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OBJECTIVE
To study CHANGES IN SUPPLY VIS-A-VIS
CHANGES IN CONSUMER TASTEAND
PREFRENCES OF TOUCH SCREEN MOBILE
PHONES
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Factors to be considered:
Recent demand of touch screen mobiles phones.
Future expected models to be launched in touchscreen mobile segment
Satisfaction level of customers (current users oftouch screen handsets)
Their motive behind purchasing touch screenmobiles
Customer suggestions
Price of product
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KEY GROWTH DRIVERS FOR
TOUCHSCREEN MOBILES
Rise in disposable income
Availability of new variants of touch screen
Product pricing
Innovative advertising
Festive season sales.
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INTRODUCTION
The first touch sensor was introduced in theyear 1971 by Dr. Sam Hurst instructor at the
university of kentucky.
Touch screen mobiles are now available inhigh-end and in low-end so it is affordable to
maximum of the cusltomers.
The worldwide market for touchscreen mobiledevices will surpass 362.7 million units in
2010, a 96.8 percent increase from 2009 sales
of184.3 million units
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Other substitutes of touch screen
handsets Communicator
Smart- phone
Qwerty keypad Multi-media phones.
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RESEARCHMETHODOLOGY
The methodology is adopted for the current research
work is presented in a sequential manner.
Research design
Sampling technique and sample size selection.
Data collection.
Primary data through Questionnaire
Secondary data.
Data processing, analysis and presentation.
Problems during survey.
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Data collection
One hundred respondents in the study area
have been considered for collecting data.
Necessary data has been collected throughPrimary source and secondary source.
Primary data:
We Have collected primary data getting filledup the questionnaire by different age group
people.
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Cont
Secondary data
Our major source is the official and unofficial
websites.
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Problems in research work
Following are the problems we came acrossduring our research work:
Some respondents were reluctant to give the
information, so their responses may be biased. Time could be a major limitation as it may have
affected the inferences drawn in the study.
Sample may not be the true representative of the
universe.
Study was conducted in Ahmedabad, Nadiad andBaroda only. So the results of the study may notbe applicable in other areas.
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Findings from the Survey
Observation:-
Here it is seen that the maximum no. users of touch screen mobile phones are from age
group of18-25.
Average usage is seen among the age group of 25-35.
So we can say that youngsters are more intended towards buying of touch screen mobilehandsets.
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Preference for various brands of
touch screen
Observations:-
Nokia leads the market with 50% of customer base.
Apple is also preferred in this segment but lacks in market share due
to high price.
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Impact of festivals on sales
Observation:-
This graph indicates that the maximum sale of touch screen handsets occurs during
Diwali.
Whereas the lowest sales for the same is during other festivals like ramzan-id, uttrayan
etc.
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Main features attracting customers
0
10
20
30
40
Gaming Wide
Screen
Motion
Sensation
Video
Streaming
16
34
25
25
Main
features
Pe
r
c
en
t
a
g
e
Age Group 18-25
21
22
23
24
25
26
27
Gaming Wide
Screen
Motion
Sensation
Video
Streaming
23
27
23
27
Pe
r
c
e
n
t
a
g
e
Main
features
Age Group 25-35
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Cont..
0
10
20
30
40
50
60
Gaming Wide Screen Motion
Sensation
Video
Streaming
Pe
r
c
e
n
t
a
g
e
Main features
0
5
10
15
20
25
30
35
40
45
50
Gaming Wide Screen Motion
Sensation
Video
Streaming
Main features
Pe
r
c
e
n
t
a
g
e
Observation-
Wide screen is the main factor considered in purchase of
touch screen mobile in all age groups.
Video streaming and motion sensation is also given due
importance and least importance to gaming.
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Status factor
Observations:-
60% people give preference to status.
From our survey we found that youngsters as well as mid-
aged people are more concerned about status who acquired
most of the 60% and 40% is majorly covered by 50 and above.
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Satisfaction factor
O
bservation:-47% of people are not satisfied with performance of their current
handset.
We can say that people expect better performance of touch screen in
future with advancement of technology.
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Observation
Purchase decision of the customer is influenced byfeatures, appearance and brand of mobile phones.
People require additional features of Wi-Fi, Windows, TV and VideoConferencing in their mobile phones. It depicts that people here aretechno savvy and want to use innovative features.
People constantly switch from one brand to another on the dearthof new features and advance technology.
The main problem for touch screen phones with stick is that thestick is not user friendly. So stick should be made more user friendlyas touch screen has a huge growth market.
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Conclusion
Indian market is the world's fastest growing
telecommunications industry, with 706.37
Million telephone (landlines and mobile)
From the above study it is very clear that are
techno savvy and thus new innovations are
welcomed by the market.
Indian market is growing at an average of40%
annually, Indian market has a bright future.