EAUC Conference: 23 March 2010Hermione Brown and Amy Watts
Why car-share? Case studies
◦ University of Bristol ◦ University of the West of England
Policing of car-share schemes Setting up a car-share scheme Examples of monitoring and enforcement Marketing Successful schemes Liftshare Q&A session
What journeys can you car-share? o Commutingo Business tripso One off journeys
End User Organisation
Save money, the average annual saving is £800
Meet target contained with Travel Plan
Reduce CO2 emissions, typically by 1 tonne
Section 106 agreement
Reduce oil consumption Car park managementMeet new people Carbon reduction commitment and
ISO14001Reduces the need to own a second car
Improves relationships between staff
Can reduce stress Widen the recruitment catchment area for staff and students
Geographical locations Comparisons between the Uni’s Car parking policies Car-sharing policies and incentives Policing of car-sharing
UWE (blue) o Out of town campus
UoB (red) o City Centre precinct with separate Halls of Residence
University of Bristol University of the West of England
Staff 5,809 (Feb 2009) 3,404 Students 18,144 (08/09) 29,300 (08/09)Staff Travel Plan Adopted in1999 Adopted in 2008Student Travel Plan Currently being developed Adopted in 2008% single occupancy drivers
Staff, 20.5% (Nov 2009)Students, 4% (April 2007)
Staff 58% (Dec 2009)Students, 32% (Dec 2009)
Target for single occupancy car drivers
Staff, 10% by 2016Students, 2% by 2016
Combined 26% by 2015
% formal car-sharing Staff, 3.2% (Nov 2009)Students, 0% (April 2007)
n/a
% informal car-sharing Staff, 10.2% (Nov 2009)Students, 5.4% (April 2007)
Staff 16% (Dec 2009)Student 17% (December 2009)
Target for car-sharing Staff, 10% by 2016 (formal) Combined 21% by 2015 (informal)
University of Bristol University of the West of England
Total car parks 67 18Total car parking spaces
900 5364
Total car parking permits allocated
1097 n/a (scratchcard system)
Total car-sharing spaces
103 available bays.15 bays out of action due to building work24 bays of action to temporary re-alocation Usual total 142
140 (90 available for students)
Total car-sharing permits allocated
91 (81 teams of 2, 10 teams of 3)Total of 192 people
n/a
Total vacant car-sharing spaces
12 available39 currently unavailable
Total registered on car-sharing software
279, 43% made or received contact
632, 47% made or received contact
Structure◦ Cat A – Car Share◦ Cat A – Disabled◦ Cat A - Departmental◦ Cat B - Preferential◦ Cat C – Standard (Licence to hunt)◦ All vehicles must display a permit, and coupon if necessary
Charging policy◦ Daily charge of 0.008% of annual salary
Charged monthly or by daily parking coupon◦ Departmental - £705.50 per academic year ◦ Disabled – free◦ Visitors - £2.50 ½ day◦ Car sharers – charge collected from the lowest salaried member of team ◦ One off annual permit cost - £15.00Note: all permits are renewed on an annual basis, with the exception of some disabled permits.
Structure◦ Specific car parks available to staff, students and visitors
– all with barrier access with programmed cards ◦ All vehicles must display a scratch card or permit
Charging policy◦ Staff and students: £3 for 4 days of parking (scratch
cards) ◦ Staff permit ◦ Business users/visitors – free parking◦ Disabled – free parking
UoBPolicy Parking available to staff that live at
a distance of 2+ miles from the University.
Staff must work more than three days a week (minimum 22 hours a week)
Car share teams must have a minimum of two members.
Incentives per team Guaranteed parking space Guaranteed ride home 10 additional free days of parking The parking charge will be taken
from the lowest salaried member of staff
UWEPolicy Only requirement is to have a
passenger in the car when it is being parked.
Parking available to all students and staff.
Incentives to both Uni’s Easy-to-operate and understand
system. Share cost of parking. 2+ lanes to save time and
money.
What departments should be involved and Why?
Department WhyEstates•Car Park Management •Facilities Management•External Estates•Security Services•Finance
Development of the car-share policy Identification of suitable car parking spaces and the marking of the baysAllocation of permits/couponsEnforcement of car parking spaces Receipt of parking charges
Information Technology Development of web pages•Add ‘car-share’ to the searchable words
Communications Awareness raising •Put emails out to all staff and students, •help design posters, banners etc
Human Resources Put information into the job application packs, new starter packs,
Students Union Awareness raisingAcademic Registry Put information into pre-arrival student publicationsReception/Switchboard Let the receptionist know about the scheme and who to
contact for information
Methods of policing the car sharing schemes
o Self policingo Barrierso Person recognition o Visual checks – foot patrolso CCTV
UoB – Self policingUWE - Barriers and self policing
Designer: Steve Ward, Transport Planner, UWE
Installed: October 2009 Location: Car Park 1 (student
car park) Cost: About £12k (of which
£10k cost of the barrier) Would be very cheap to
replace an existing barrier Considering moving the
barrier this year to cover an additional 200 spaces.
National car parking award
Designer: Steve Ward, Transport Planner, UWE
Installed: October 2009 Location: Car Park 1 (student
car park) Cost: About £12k (of which
£10k cost of the barrier) Would be very cheap to
replace an existing barrier Considering moving the
barrier this year to cover an additional 200 spaces.
Car parking award
Have the spaces where they can be monitored Only issue permits to those that are in a ‘BUDi
team’ which then allow members to park in the dedicated spaces
If the spaces are misused remove the privilege – 3 strikes and you are out/clamp those that persistently abuse the spaces but ensure your policy is available to view on the intranet with all other car-sharing information
To successfully get your message across you need to decide who you are targeting
o Staff? o Students? o Part time staff/students?o Visitors?
How many members do you want? o Set a target
Set a target Promote the scheme Use appealing marketing materials Support from management Integration in to your travel plan A marketing plan Know the barriers Persevere Incentives
Dedicated car-sharing bays Guaranteed ride home scheme Monthly prize draws for carwashes, vouchers
for canteen, printing vouchers for students Gifts when joining or setting up a BUDi team
such as air fresheners, key rings, chocolate, etc
The rewards don’t have to be car parking related.
liftshare can: Set up a private scheme for your
organisation Help you promote your scheme successfully Provide back-end monitoring pages which
supply statistics, member information and marketing suggestions
Support clients with their day to day queries and monitoring
liftshare:Hermione Brown01953 [email protected]
University of Bristol:Amy Watts, Sustainability Manager (Transport)0117 [email protected]
University of the West of England:Steve Ward, Travel Planner0117 32 [email protected]