Are you fit for the digital economy?
e-leadership Skills Requirements in SMEs and Start-ups and Training Provision Formats
Madrid, 27 April 2015
Service contract for the European Commission
Werner B. Korte, Tobias Hüsing
empirica GmbH
Internal Market, Industry, Entrepreneurship and SMEs
2
e-Leadership requirements of SMEs – Results from interviews and survey
ICT Quality
Strategy Develop-
ment
Process improve
ment
Product/Service
Planning
Inf. Security Strategy
Develop-ment
Innovating
Risk Manage-
ment
Change Management
Project / portfolio
management
Architecture Design
IS Gover-nance
IS and Business Strategy
Alignment
Systems Enginee-
ringBusinessPlan
Develop-ment
Tech Trend Monitoring
Applica-tion
develop-mentNeeds
Identifi-cation
Inform. security manage-
ment
Relation-ship
manage-ment
Strategy
Managing
Innovation / Transformation
Compare with e-Leadership notion: tech + business + strategic leadership
3
5
8
7
6
2
4
17
12
Add: • Solution
Deployment • Component
integration • Digital
marketing • Application
Design • Channel
Management • Product Service
Planning • Forecast
Development • Sales
Management
+ : Empirical survey result (out of 42 high growth SMEs)
2
2 2
2
11
7
8
7
5
4
3
2
Our e-leadership model
Importance of different sources for high growth SMEs
4
Ongoing survey, high growth SMEs & start-ups, so far 80 responses (Bias: Denmark)
Question: ”Sources of learning and talent development for leaders and key staff in the areas of -Advanced IT skills- -Advanced business management skills- -Advanced business functional / line of business skills- -Strategic and leadership skills” - % “Important”
95
%
64
%
57
%
95
%
79
%
21
%
73
%
80
%
86
%
54
%
50
% 6
3%
18
%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Model world and reality check
Reality
Establish an innovation
Running a company
Short trainings, coaching, consultancy
Few days, flexible hours
Targeted, “no nonsense”
Design & development
Technical IT and business skills, product training
Legal and financial skills
Communication skills
5
Model world
Innovate or transform
Lead staff
Exploit digital trends
Strategy
Organizational change
Influence stakeholders
Align IT and business set-up
Design & development
Experienced professionals
Highest level skills in IT and business
Model world and reality check – clash or cross-fertilisation?
Concreteness
Innovation (idea) exists, but how to establish it
Responding: Successful entrepreneurs
Innovative, high-growth SMEs
Urgency
Current problems
Marketing Myopia?
6
Abstraction
Policy goal: trigger innovation
Target: Would-be entrepreneurs
SMEs in transformation, challenged SMEs
Long-term
Strategic vision
Pretension of knowledge?
Opportunities for Higher Education (and other players)
Requirement for e-leadership: Leaning more towards ICT • Cloud computing; VMWARE; Virtualization • Big data/data analytics; Python, Django, Hadoop;
image processing; SQL • Mobile apps development; usability design; java,
javascript, interaction design • Social media • Security skills • Web development, flash development; PHP • ERP system • IT architecture, platform architecture • Knowledge of complex business systems Leaning more towards business & market • Business Development • Business analytics skills • Process optimisation • Project management • Agile methodology • Organisational change • Partnership establishment • Financial skills • Market analysis • Strategic marketing , marketing skills • Customer relations • Sales Leaning more towards strategy, personal and
interpersonal competences • Foreseeing, forecasting future needs for information • Business savvy, understand customer's needs and
business , transform this request to solution • Approach people, being a good communicator • Creativity • Independent learner • Team leading • Cultures, internationalization
Education programme / course for e-leadership: (description format)
1. Institution 2. Title 3. Responding to which requirements 4. Format (incl. formats like video lecture,
webinar, MOOCs) 5. Start 6. Costs 7. Partners 8. Duration 9. Number of participants / target, actual 10. Feedback process 11. Credits 12. Embeddedness into existing degree
programmes 13. Certificate 14. Participant profile at entry 15. Participant aspired roles 16. Modules / classes / sessions (format / to
be agreed - e.g. names as offered in syllabus)
17. Learning outcomes 18. Mapping to generic e-Leadership
learning outcomes, e-Leadership skills/competences, e-Leadership component e-CF e-skills
Demonstration: • Aarhus University (DK):
• Partner management/ virtual business networks • Social Media Strategy • Strategic Business Analytics • Planning/Managing for Growth
• Antwerp: School of Management (BE) • MITGA • Masterclass IT leadership etc. • MEITA • Platform
• New Bulgarian University (BG): • Strategy Development for ICT Intensive
Organizations • Cyber Security And Resilient Business • IT Marketing • Cloud Technology • TSP Executive Strategy • Leading a Development Team
• Henley Business School (UK): • e-Leadership Skills: New Technology and
Business Architecture • IE Business School (ES):
• Digital Innovation: A Strategic View of IT and Innovation for SMEs
• Program in management of Digital Innovation and IT Governance
Identify requirements Design education programme /
course Provide Demonstration
Target : SMEs offering ICT-enabled
services SMEs offering other non-ICT
related services DIFFERENT REQUIREMENTS
DIFFERENT EDUCATION PROGRAMMES / COURSES
DEMONSTRATIONS
Title Content Etc.
Title Content Etc.
Demonstration Programme / course xxx
Demonstration Programme / course 1
E-leadership course demonstration
•Aarhus University (DK):
• Partner management/ virtual business networks
• Social Media Marketing
• Business Analytics
• Planning/Managing for Growth
•Antwerp: School of Management (BE)
• MITGA
• Masterclass IT leadership etc.
• MEITA
• Platform
•New Bulgarian University (BG):
• Strategy Development for ICT Intensive Organizations
• Cyber Security And Resilient Business
• IT Marketing
• Cloud Technology
• TSP Executive Strategy
• Leading a Development Team
•Henley Business School (UK):
• Leading your company to high performance growth
• IE Business School (ES):
• Digital Innovation: A Strategic View of IT and Innovation for SMEs
• Program in management of Digital Innovation and IT Governance
8
Digital Innovation
and IT Governance
MITGA MEITA M.Sc.
e.g. Social Media
Strategy
teac
hin
g
teac
hin
g
teac
hin
g
Eye opening
Prospecting
Needs assessment
Familiarisation
Coaching, Consulting and Co-creation of knowledge
Training
Education
e.g. e-Leadership
Skills: New Technology
and Business Architecture
e.g. Cyber
Security
Awareness
Prioritisation
e.g. Cloud
technology
Direction
Vision
How-to’s, techniques, specific & ad hoc
Expertise, mastery
SME / entrepreneur is in need of
Education institution activity / offer
The e-leadership journey
Skills and Competences
Strategy
Knowledge base
Case studies & understanding
Trends and generalisations
e.g. Planning
for growth
Hypothesizing and theory
building
e.g. Digital Innovation: a strategic view
for SMEs
Strategy Dev’mt for ICT intens.
Org How-To’s
10
H&EE full e-Leadership programmes
HE, public or MSP entreprenuership support
Learning material supporting structured self learning
Entrepreneurship training in initial HE
Industry / professional body training courses
Professional / managerial certification courses
Support to informal on-the-job learning
E-Learning courses, MOOCs
Product specific vendor seminars, webinars, product training
Coaching and consulting
Venture Capital, investor interference
H&EE short courses
E-Le
ade
rsh
ip f
it *
Sca
lab
ility
SME or Start-Up fitness
Higher & Executive Education full e-Leadership programmes
HE, public or MSP entreprenuership support
Learning material supporting structured self learning
Inclusion of entrepreneurship training into initial Higher Education
Training courses on e-leadership related topics targeted to SMEs or startups
Professional / managerial certification courses
Support to informal on-the-job learning
E-Learning courses, MOOCs
Product specific vendor seminars, webinars, product training
Coaching and consulting
Venture Capital, investor interference
E-leadership „boomerang“
THANK YOU
Are you fit for the Digital Economy?
Importance of different sources for high growth SMEs
12
Ongoing survey, high growth SMEs & start-ups, so far 56 responses (Bias: Denmark)
Question: ”Sources of learning and talent development for leaders and key staff in the areas of -Advanced IT skills- -Advanced business management skills- -Advanced business functional / line of business skills- -Strategic and leadership skills” - % “Important”
64
%
64
%
59
%
57
%
46
%
46
%
45
%
38
%
36
%
34
%
30
%
14
%
9%