Duke University PressVendor Relations Session
ICOLC Spring 2008 MeetingApril 15, 2008
Donna Blagdan, Journals Marketing Manager
Kim Steinle, Library Relations Manager
Objectives
• Demonstrate how we have adjusted our business practices
• Identify the benefits for consortia workingwith Duke University Press
• Present products offered to consortia
Our Mission
• Advance frontiers of knowledge
• Contribute to international community of scholarship
• Publish innovative and controversial scholarship
• Disseminate high-quality, scholarly knowledge
• Balance mission with financial viability
The Press at a Glance
• Publish mainly in humanities and social sciences
• 35 journals
• 120 books per year
• Four electronic collections
Library Relations Program
• Engage with and learn from the library community
• Represent the library perspective within the Press
• Streamline site license negotiations
• Participate in new online content initiatives
• Promote and develop appropriate products
Library and Consortium Relations
We build and maintain strong partnerships by• Investing in an engaged library relations department
• Evaluating other publishing models
• Attending library conferences
• Listening to and considering the challenges facing libraries and consortia
• Maintaining open communication through transparency
Good Citizenship
• Handling the RoweCom/Divine bankruptcy
• Participating in archiving initiatives– LOCKSS
– Portico
• Maintaining Sherpa/RoMEO green publisher standards
Partnering with University Libraries
• Stanford University Libraries– HighWire Press
• Duke University’s Perkins Library– Monthly meetings
– MARC records
• Cornell University Library– Project Euclid
Moving into the Big Deal
• Why did we decide to offer collections?– Consortia not interested in single title sales
– Project Muse had success selling to consortia
– Double-digit cancellations
– Stay viable as a primary publisher
• How would we gain revenue and broaden distribution?– Incremental revenue from current subscribers
– New sales from domestic and international consortia
Size Matters
• Hired an Acquisitions Manager in 2004
• Work with SPARC on acquisitions
• Acquired six titles in the past five years– Only one title a start-up
• Launched STM Initiative to provide cost effective alternative
• Defend our current list
– Commercial publishers make aggressive attempts to acquire our best journals
Electronic Collections
• e-Duke Scholarly Journals Collection
• e-Duke Scholarly Books Collection
• Euclid Prime
• Carlyle Letters Online
Library-friendly Licensing
• Site licenses– Duke Mathematical Journal, e-Duke Scholarly Books and
Journals Collections
– Two-page license created with Duke and UNC librarians
• Shared E-Resource Understanding (SERU)– Served on SERU Working Group
– Duke Press offers individual titles using SERU
Enhanced Products and Services
• Perpetual access to purchased content
• Retrodigitized content
– Backlist available with current order(Journals and e-Duke Books)
• Enhanced customer service
• COUNTER 2-compliant usage statistics
• MARC records
• Library Resource Center Web site
Library Resource Center
Contains information about:
• Pricing
• Electronic collections
• New journals
• Usage statistics
• Site licenses
• Electronic access instructions
dukeupress.edu/library
e-Duke Scholarly Journals Collection
• 29 titles in humanities and social sciences
• HighWire Press platform
• Tiered pricing based on 2005 Carnegie Classifications
• COUNTER 2-compliant usage statistics
• Print add-on discounting
• Retrodigitized content included with a current electronic subscription
• Active Muse titles not included in the base price
Challenges
Adding new titles to the collection• Revenue loss from cancellations to direct subscriptions
• Price increases to the collection
• Effectively communicating the difference between two collections
e-Duke Scholarly Books Collection
• Minimum 100 scholarly books per year
• ebrary platform
• Tiered pricing based on 2005 Carnegie Classifications
• Print add-on option
• Chapter-level enhanced MARC records preparedby Duke Library
• Perpetual access to current content, subscription accessto 800 backlist titles
• 2008 pilot year, 2009 official launch
Challenges
• MARC records
• Vendor relationships
• Backlist pricing
• Maintenance fee
• Individual title sales
Euclid Prime Collection
• 21 titles in theoretical and applied mathematicsand statistics
• Cornell’s Project Euclid platform
• Tiered pricing based on FTE
• COUNTER 2-compliant usage statistics
• Marketing, sales and customer service to be providedby Duke University Press starting in 2009
• Challenge: Possible transition to tiered pricing model based on Carnegie Classifications in 2009
Why Partner with Us?
• Shared mission, shared challenges
• Contribution to scholarly communication
• High-quality, peer-reviewed content
• Transparent, flexible pricing models