Block Test ModuleαDrupal Module for Dinner with Drupal
By Taco Potze – GoalGorillaOctober 2010
Today1. Why multivariation testing2. The Block Test Module3. Results4. Questions
Multivariation testing
Case study Valk.com (Dutch)More bookingsBy: Online DialogueCheck: http://tiny.cc/morecaseinfo and http
://tiny.cc/dinnerdrupel
Default
3 hypothesen
A
B
C
D
Tools
Tools
+ custom variables
Current moduleshttp://drupal.org/project/multivariate (nodes)
http://drupal.org/project/google_website_optimizer (only javascript)
Flow: Test Module
Checkcustom variables
Show block:Yes/no
Drupal: Block Test module
Simple Block Test
Set Test
Disable GA module
DONE!
Results (example)Nicely 50/50
With search on frontpage = +34% more search!
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