Driving Intelligence
Robert R. Arguelles
Continental Teves, N.A.
February 2nd, 2004
Active Vehicle Safety:Advanced Vehicle Mobility and
Stability Control
Driving Intelligence
Active Vehicle Safety Systems Save Lives
• We are on the frontier of a revolution in active vehicle safety
• The technology to improve vehicle stability and reduce crashes is here today
• Surveys indicate safety systems, like electronic stability control, are highly desired by consumers
• Electronic stability control saves lives and money according to the latest traffic studies
• Continental is actively educating key stakeholders on critical active safety technology
Driving Intelligence
Our Industry is Under Siege
Driving Intelligence
Crashes Cost Americans $230 Billion
6.3 million passenger vehicle crashes in 2002
$230.6 billion economic cost to society
• Nearly 3 million injuries and 42,815 fatalities
• Rollovers accounted for 82% of the increase in fatalities• 95% of all crashes due at least in part to driver error
• 253,000 passenger vehicle rollovers• Injuries declined, but fatalities increased• Highest number of fatalities since 1990
Driving Intelligence
The Motor Vehicle Safety Equipment Exists Now to Help Reduce Crashes and Rollovers
It’s Called Electronic Stability Control
Driving Intelligence
Technology is our passion but
safety is our business
Driving Intelligence
Electronic Stability Control Improves Safety
We Have Safety Technology Today to Make Mobility Safer!
Driving Intelligence
The Bottom Line
Make the chassis itselfelectronically intelligent
Raise comfort and safety to new levels without sacrifices
Driving Intelligence
Passive Safety is Job Three
The next frontier isto prevent the crash
from occurring in the first place
Driving Intelligence
Active Safety is Job One
The key isto prevent the crash
from occurring in the first place
This is active safety
Driving Intelligence
Opportunities in Smart Safety Systems
The key isto prevent the crash
from occurring in the first place
Driving Intelligence
Automotive Safety Continuum
Phase 1: Avoid problem
situations.
Driving Intelligence
Automotive Safety Continuum
Phase 1: Avoid problem
situations.
Phase 2: Maintain control
if trouble begins
Driving Intelligence
Automotive Safety Continuum
Phase 1: Avoid problem
situations.
Phase 2: Maintain control
if trouble begins
Phase 3: Protection when the
crash is unavoidable
Driving Intelligence
Automotive Safety Continuum
Phase 1: Avoid problem
situations.
Phase 2: Maintain control
if trouble begins
Our Focus Should be
Crash Avoidance
Driving Intelligence
Driver
Tires
Brakes
Steering
Struts
Chassis Mounts
Springs
Electronics
Improved Safety Through Functional Integration
Driving Intelligence
Networking Active and Passive Technologies Will Improve Safety
Accident preventing systems(Global Chassis Control)
Stability management systems(Electronic Stability Program, Roll Stability
Control, Electronic Stability Program II)
Active SafetyAccident prevention
Electronic brake systems(Anti-lock Brake Systems, Traction Control
Systems, Brake Assist)
Hydraulic brake systems(brake caliper, brake booster, etc.)
Driving Intelligence
Networking Active and Passive Technologies Will Improve Safety
Accident preventing systems(Global Chassis Control)
Stability management systems(Electronic Stability Program, Roll Stability
Control, Electronic Stability Program II)
Active SafetyAccident prevention
Electronic brake systems(Anti-lock Brake Systems, Traction Control
Systems, Brake Assist)
Hydraulic brake systems(brake caliper, brake booster, etc.)
Passive SafetyInjury prevention
Injury preventing systems (OOP, CV)
Electronic restraints(Airbags, seatbelt tensioner,..)
Intelligent restraints (Satellites, PRP)
Mechanical restraints(seatbelts,..)
Goal:A vehicle that prevents accidents and injuries
Driving Intelligence
Continental Brings together Know-How in Tires, Electronics and Brake and Chassis
Electronics
Brake & Chassis
Tires
Driving Intelligence
Full Circle
Before:the industry “needs to do more”
on the safety front
Driving Intelligence
Full Circle
Before:the industry “needs to do more”
on the safety front
Now: we need to do more to make our technology better understood and
sought after in the new vehicle marketplace
Driving Intelligence
Our Challenge: Make Consumers More Aware of Active Vehicle Safety
Develop public awarenessof these possibilities to engineer a
miss…
Get them to buy them!
Driving Intelligence
J.D. Power & Associates Survey Ranked Stability Control among Top
10 Desired Features
Driving Intelligence
ESC Helps Save Lives
Recent study by Mercedes indicates Electronic Stability Control can reduce single vehicle crashes by 30%
• 30% reduction in the U.S. could save more than 5,000 lives
Same Mercedes study indicated total crashes for vehicles equipped with Electronic Stability Control were reduced by 15%
• Would save American public almost $35 billion
• Would pay for the cost of installing Electronic Stability Control on all vehicles built in the U.S. some 7-9 times
Driving Intelligence
Bottom Line in the Mercedes Study:
There was a clear drop in the accident rate after
standard installation of electronic stability control
Driving Intelligence
- In Japan -
• Toyota Study shows 35% reduction in single-vehicle crashes: could save more than 6,000 lives a year
• 30% reduction in head-on crashes could save another 2,500 lives per year
• 50% reduction for more severe accidents• Confirms Mercedes conclusion that electronic
stability control is more effective in the higher speed ranges where vehicle dynamics play a greater part and where crashes that do occur are more severe
Electronic Stability Control Helps Drivers Avoid Crashes
Driving Intelligence
- In Sweden -
Swedish National Road Administration Study:
• Electronic stability control found to reduce accidents with personal injuries
• Electronic stability control should be implemented in new cars ASAP
• Consumers should be advised to choose cars with electronic stability control, especially in countries with wet and icy roads
Electronic Stability Control Recommended For All New Vehicles
Driving Intelligence
• With fatalities overcoming the safety gains from seat belts and air bags (both passive systems), it’s now the critical time for the industry to embrace ACTIVE safety systems like electronic stability control. Using proven technology to save lives is a necessity
Electronic Stability Control Saves Lives
Driving Intelligence
Raising Consumer Awareness
www.drivesaferamerica.org
www.esceducation.org
Driving Intelligence
The Technology to Help Drivers Avoid Crashes Altogether and Make all Vehicles Safer is Within
Our Grasp…
Are We Ready?
Driving Intelligence
Active Vehicle Safety Saves Lives• We are the frontier of a revolution in active vehicle safety
• Technology to save lives, help prevent rollovers and reduce crashes is here today – ESC
• Electronic stability control is as important to safety as airbags, ABS or seatbelts
• Several recent independent studies from Europe and Asia prove electronic stability control saves lives and reduces crashes and their severity
• Electronic stability control helps avoid crashes before they happen
• Actively preventing accidents significantly reduces the number of injuries and will save thousands of lives annually
• This proven technology is available to the North American driving public today, but most consumers are still unaware it exists
Driving Intelligence
Robert R. Arguelles
Continental Teves, N.A.
February 2nd, 2004
Active Vehicle Safety:Advanced Vehicle Mobility and
Stability Control
Recommended