INSIDE IMPRESA’S SHIFT TO DIGITALLisbon, February 22nd 2017
João Paulo [email protected]
3
Digital Fragmentation
80% OF HOUSEHOLDS HAVE PAY TV WITH
VOD
PRINT CIRCULATION DECREASE 50%
IN 7 YEARS
PortugueseTotal Ad Spending
2007 2013 2016
900M€
480M€580M€
201618% Digital
67% of Digital Ad Spending belongs to Google and Facebook
Source: IMPRESA Research
• Produce fantastic content
• Create great paid offers
• Embraces programmatic but remains independent