© 2010 Carol Doane
By Carol Doane
Don’t drown in the advertising pool
Cheap is a chance
© 2010 Carol Doane
I need my message delivered
NOW!
© 2010 Carol Doane
Every day like clockwork in fact, around the clock
We deliver local messages
© 2010 Carol Doane
We package messagesOnline, in email, direct mail and in the newspaper
© 2010 Carol Doane
Then along comes somethingcheaper
© 2010 Carol Doane
Customers jump ship
© 2010 Carol Doane
And when it doesn’t work out
© 2010 Carol Doane
We rescue
with effective advertising
© 2010 Carol Doane
Unlike direct mail
Newspaper users PAY to receive the product
© 2010 Carol Doane
Cable customers
Pay for the service and tolerate the advertising
© 2010 Carol Doane
Radio Customerspay NOT to listen to commercials
© 2010 Carol Doane
Newspaper customersLook forward to the ads
Unlike other media
Newspaper companies hold their rates steady for a year or more
© 2010 Carol Doane
Other media companies
Don’t publish their rates© 2010 Carol Doane© 2010 Carol Doane
? ? Guess ?
© 2010 Carol Doane© 2010 Carol Doane
Did the guy next door
Get a better rate than you?© 2010 Carol Doane
© 2010 Carol Doane
Web analytics validated
We are audited
Circulation verified by independent auditors
© 2010 Carol Doane
Loyal customers
We reward
© 2010 Carol Doane
•Volume discounts
Rewards include
•Pick up discounts•Color savings
© 2010 Carol Doane
to our customers and our company. After all, we all want to stay in business.
Fair pricing
© 2010 Carol Doane
Sponsorships
Section fronts
Anchored positions
in print and online
We offer
© 2010 Carol Doane
PolybagsPost-it Notes®
Flyer printingMini billboards
Specialty print products
© 2010 Carol Doane
Unlock dynamic potential
Run sizes that break through into the news
© 2010 Carol Doane
Cost per thousand
Active audience
Multi platforms
Creativity
Consider and compare
© 2010 Carol Doane
We are small business specialists with a responsive audience
We are affordable
© 2010 Carol Doane
• Local message delivery
• News and community
We are local
© 2010 Carol Doane
Will it really put cash in your drawer?
Cheap is only a chance
© 2010 Carol Doane
You can swim like a pro
You can drown in cheap choices, or
© 2010 Carol Doane
And invest in effective advertising
Get a consultation
© 2010 Carol Doane
We craft strategies
We are ad messengers
We create campaigns
We deliver results
© 2010 Carol Doane
Carol DoaneThe ColumbianAdvertising Sales [email protected]
Thank you
In collaboration with Carol Doane for The Columbian
© 2010 Carol Doane
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