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The Allele group

• SOHEL ID: 11209040• Shamima Nusrin ID: 11109033• Md. Reza ID: 11209003• Md. Golam Azam ID: 11209009• Aftab ID: 10308011• Sujon kumar saha ID: 11109021

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Distributing Products Efficiently and Competitively : Supply Chain

Management

Topic of the Presentation is …

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Marketing Intermediaries

Marketing intermediaries, also known as middlemen or distribution intermediaries, are an important part of the product distribution channel.

Agents,Wholesalers,Distributors andRetailers.

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Marketing channels

A channel of distribution consists of a whole set of marketing intermediaries.

Agent/brokers Wholesaler

Retailer

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Why Marketing Needs Intermediates

Intermediaries perform marketing tasks faster and cheaper than most manufactures could provide them.

Factors – Eliminated Faster and cheaper Values they provide

Marketing intermediaries make markets more efficient by reducing transactions and contacts.

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The Utilities Created By Intermediaries

Utilities is the want-satisfaction ability that is goods and services when the products are made more useful to consumers.

Six utilities are here –

FormIt consist raw materials and changing

their form so they that become useful products.

TimeAdding value to products by making

them available when they are needed.

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The Utilities Created By Intermediaries

PlaceAdding value to products by having them where people want them.

Possessiontransfer ownership from one party to another

InformationInformation between marketing participants

ServiceProviding fast, friendly services

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Wholesale Intermediaries Customers are use own

Resale.

Consumers are more familiar

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Merchant WholesalersIndependently owned firms that take title to the goods they

handle.

1. Full service wholesalers E.g. transportation, storage, risk bearing, market

information,

2. Limited function wholesalers

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Retail IntermediariesA retail intermediaries is a regulated firm that received and transmits

orders in certain financial products and provides advice in relation to those products

Five major ways---1. Price2. Service3. Location4. Selection &5. Entertainment.

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Retail Distribution StrategyA major decision marketers must make is selecting the right

retailers to sell their products.

There are three categories of retail distribution—1. Intensive distribution

E.g. candy, gum, and popular magazines.2. Selective distribution

E.g. furniture, and clothing.

3. Exclusive distribution E. g. sky diving products.

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Nonstore Retailing• .

Nonstore RetailingRetailing is the things of nothing

retailing received more attention recently then e-tailing. A small business can be used nonstore retailing to open up newchannels of distribution of their products.

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Electronic Retailing

Selling goods and services to ultimate consumers over the Internet.

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Telemarketing

The sale of goods and services via the telephone. Those companies send their products to get only telephone call & those numbers are toll-free.

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Vending machines, kiosks and carts

This types of dispense convenience goods when consumers deposit sufficient money in this machines .

The benefits of those types machines many location available like- Airports office buildings, schools, service station and other

areas.

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Direct Selling & Multilevel Marketing

Selling goods and services to customers in their homes or workplace.

E.g. encyclopedias

Multilevel marketing uses salespeople who work as independent contractors. They earn commission on there own sales.

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Direct Marketing

Any activity that directly links manufacturers or intermediaries with ultimate customers.

E.g. direct sales by Dell computers Gateway, 2000.

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Building Cooperation in Channel Systems

One way is to somehow link the firms together in a formal relationship.

Corporate Distribution Systems Contractual Distribution System Administered Distribution Systems Supply Chains

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Contractual Distribution System

A contractual distribution system is one any members are bound to cooperate through contractual agreements.

Three forms of contractual systems -i. Franchise systemsii. Wholesalers sponsored iii. Retail cooperatives

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Supply Chains

In distribution the supply chain is longer than a channel because it includes suppliers to manufacturers, whereas the channel of distribution being with manufacturers.

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Supply Chain Management

Supply Chain Management---

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Supply Chain Management

The new Challenges in supply Chain Management

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The Right Distribution Mode and Storage Units

Intermodal Shipping The Storage Function Material Handling

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THANKS

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Question