RESUME PSYCHOLOGY™
GET THE OFFER NOT THE INTERVIEW© BY DIRK SPENCER @DIRKINDALLAS SOCIAL MEDIA TRAINER & RECRUITER ALL RIGHTS RESERVED
WHY RESUME PSYCHOLOGY
Offers instead of interviews
Fact-based instead of opinion-based
Repeatable processes not traditions
RESUME PSYCHOLOGY SOURCES
Peer reviewed material exclusively
Science journals
Human behavior journals
101, 201, 301, 401 college text
RESUME PSYCHOLOGY SOURCES
Empirical Data
Human resources best practices
Talent acquisition strategies
Job board data bases
Applicant tracking software
RESUME PSYCHOLOGY SOURCES
Source Interviews with HR professionals
2 years of direct conversations with
HR managers, directors and VPs
RESUME PSYCHOLOGY SOURCES
Tested under real-world conditions
Job board databases
Aggregate databases
Boolean search technology
RESUME PSYCHOLOGY SOURCES
Leverages the best practices of :
Behavioral Science
Linguistics
Eye-Accessing Cues
THE RESUME TRIAD
RESUME PSYCHOLOGY
CONSIDERATIONS
Changes in job board software
Cheap ATS products
RESUME PSYCHOLOGY RULES
The L.C.D.
Lowest
Common
Denominator
THE LCD COMPENSATES FOR
The Resume Triad
Company risk tolerance
Government compliance
HR policies
FORMAT RECOMMENDATIONS
Reverse Chronological is King
Generally Accepted
Technology Mandated
Client Expected
Functional is…
Limit Usage to Personal Hand-offs
Generally Less Accepted
Difficult to Load into Software
Creates Questions
Hybrid
Combines the Best of Each Format
LAYOUT RECOMMENDATIONS
Limit Paragraphs to 3 Lines Max
Use Conventional Bullets
1 Inch Margins All Sides
Left Justify (Ragged Right)
Use “Summary,” “Overview,” “Preview” and
“Professional Experience” and similar labels as
suffix to your job-title to maximize keywords in
context
STYLE RECOMMENDATIONS
Times Roman 12 Or Arial 11
Bold Major Section Headers, Job Titles
Use Upper & Lower Case (Never All Caps)
Stop the use of Underline
Stop the use of Italics
RESUME PSYCHOLOGY HACKS Your Expertise Must Be:
Overt
Obvious
Aligned to their needs and their needs alone
Avoid Skills Beyond Their Need It will have them calculating how or why you
are not a fit
It can confuse the client
You cannot be rehabilitated otherwise
It is about them! It is not about your skills!
RESUME SECRETS This is not the place to showcase your word processing
skills
Efficient resume communication works against
knowledge transfer
Graphic lines and bullets along with page borders can
corrupt your content
Text box, header and footer data is not always
collected electronically
THE 4 RULES OF RESUME
KEYWORD HACKS
Location
Proximity
Frequency
Context
This
can
be
your
2%
advantage
- Take it!
THE 4-C’S OF
RESUME INFORMATION
Content – Jargon
Context – Experience
Clarity – Scale
Consistency – Stability
#1RULE TO MAXIMIZE
RELEVANT RESUME CONTENT
÷
KEYWORD / CONTENT SOURCES
Definitions
Synonyms
Standards
Regulations
Best Practices
Bodies of Knowledge
Compliance Reporting
State & Federal Laws
Tools & Techniques
Methodologies
Products & Services
The Big 3
The Big 4
Types of Costs
Types of Income
ROI
Savings/Loss Ratios
Deficits
Revenue
Capital Gains
Percentage Increases
Percentage Decreases
Vendors
Magazines
Books
Authors
Speakers
Experts
Bloggers
Reporters
Associations
Societies
News Outlets
USE INEFFICIENT WRITING
It allows for increased…
- Resume Comprehension
- Keyword Placement
- KSA Branding
INEFFICIENT WRITING
EXAMPLE:
Efficient:
Designed, developed, implemented customer service software solution.
Inefficient:
- Designed customer service software requirements…
- Developed customer service software project schedules…
- Implemented customer service software solution used by 3 regional offices
THE KISS OF DEATH (THE K.O.D.)
AKA - Fluff Kills
“FLUFF” NEGATIVELY RANKS
RESUMES…
Fluff is no longer harmless content
or “preference” choice today
Changes in Job Board technology
make fluff, hyperbolic, hyperbole,
marketing “hype” words your
number 1 enemy to higher resume
ranking
JOB TITLES TO AVOID
Entrepreneur
Owner
Consultant
Operator
Franchisee
Principal
PHRASES WE NEVER SEARCH
FOR
Results-Oriented
Proven Leader
Strong Interpersonal Skills
Hands-on Technician
Seasoned Professional
WORDS THAT BLUNT YOUR
IMPACT
Other
Every
All
Any
“10+ YOE”
– STOP TELLING THEM THIS
Listing a mismatched years of
experience (YOE) number and
you have given them a legal way
to disqualify your resume
without ever reviewing it!
NEVER USE HUMOR ON A
RESUME
Head Bottle Washer and CEO
TMI ALERT
Happily married with 3 beautiful kids
Wife’s name is Mary
Born Crafter
WORDS RECRUITERS DO NOT SEARCH
Strong
Dynamic
Duties
Utilize, Utilized, Utilizing
Responsible
Successfully
Effectively
I (EYE did this - EYE did that)
Thinker
Strategic Thinker
Tactical Thinker
Duties
Decisive
Dynamic
High Energy
Power
Powerful
BEING VULNERABLE IS STUPID
Self-Taught
Recent Death in the family forced me
to start my own company
TROUGH SALES VS TEAM LEADER
Manger
Versus
Manager
NEGATIVITY STICKS TO YOU
– NOT THE SITUATION YOU DESCRIBE
Demoralized
Depressed
Discouraged
Disheartened
Subpar
DIRK SPENCER – SOCIAL MEDIA RECRUITER
• 214-295-8687
• @DirkInDallas
• http://www.linkedin.com/in/dirkindallas
• Slideshare.Net/Dirk Spencer
• Dirk is a former DOD Computer Specialist turned
Recruiter and Social Media Tactician.
• He is the creator of "Resume Psychology – Get the
Offer Not the Interview©.
DIRK SPENCER – SOCIAL MEDIA RECRUITER
Beyond resumes, Dirk’s expertise includes talent acquisition,
deep-web sourcing, social media recruiting and linguistics.
He has worked agency recruiting, contract recruiting and
corporate recruiting.
Dirk is regularly invited to speak to career groups, industry
recruiters and professional organizations on resume strategies,
network tactics, sourcing and communication strategies and
professional branding using social media.
DIRK’S RECRUITING EXPERIENCE INCLUDES:
Information Technology
Telecomm
Semiconductor
Banking
Consumer Goods
Accounting
Finance
Project Management
Engineering
Executive Leadership
Networking
Aviation
Defense
Supply Chain
Software Development
Fast Moving Consumer Goods
International
DIRK HAS WORKED FOR THESE COMPANIES
PREVIOUS RECRUITER EVENTS
& SPEAKER MENTIONS
• Dallas Fort Worth Texas Recruiter Network (DFWTRN)
• Executive Search Owners Association (ESOA)
• Inter-City Personnel Associates (IPA) Associates Food & Beverage
• Pikes Peak Recruiter Network (PPRN)
• Texas Regional Infrastructure Security Conference
• The Rick Gillis Radio Show in Houston, Texas ESPN Radio
• CareerRocketeer “The 150+ Experts on Twitter All Job Seekers Must Follow
• The Fort-Worth Star-Telegram
PREVIOUS SPEAKING EVENTS
PROFESSIONAL ORGANIZATIONS:
• Colorado Association Healthcare Executives (CAHE) Annual Conference
• Meeting of the Minds Conference
• Irving-Las Colinas Chamber of Commerce Breakfast of Champions
• North Texas Small Business Summit
• TalentNet Live Social Recruiting Conference
• Frisco Connect Job Seeker Strategy Summit
• Texas Small Business Summit
• Texas Regional Infrastructure Security Conference
• American Society of Quality (ASQ)
• Texas Workforce Commission Veterans Support Group
• Intuit Women’s Network
• International Institute of Business Analyst (IIBA)
• National Investor Relations Institute (NIRI).
PREVIOUS SPEAKING EVENTS
ECUMENICAL & VOLUNTEER ORGANIZATIONS
• St. Jude Career Alliance a Chapter of the Catholic Career Development
Community (CCDC)
• Career Counseling Group (CCG) of DFW Islamic Association of North Texas
(IANT)
• Career Counseling Group (CCG) of DFW Islamic Center of Irving (ICI)
• Crossroads Bible Church (CBC) Career Transition Workshop (CTW)
• Jewish Family Service (JFS)
• Career Jump Start - First United Methodist Church Richardson (FUMCR)
• Carrollton Career Focus Group (CFG)
• Carrollton City Job Hunt 101
• Custer Rd Church Job Net Plano
• Fort Worth Career Search Network (FWCSN)
• MacArthur Blvd Baptist Church (MBBC) Career Transition Network (CTN)
• McKinney Trinity Presbyterian Church Career Transition Network (CTN)
• McKinney Workforce Networking
• Preston Trail Job Network (PTJN)
• Saint Philip's Episcopal of Frisco Job Ministry
• Southlake Focus Group (SFG)
• St. Andrew UMC Sales Group with Dennis O’Hagan