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8/13/2019 Digitalcapitalsession Final 100616160312 Phpapp02
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Listen
Learn
Participate
Adapt
8/13/2019 Digitalcapitalsession Final 100616160312 Phpapp02
10/43
8/13/2019 Digitalcapitalsession Final 100616160312 Phpapp02
11/43
Look foropportunities tooffer information oraction items wherepeople are lookingfor them.
8/13/2019 Digitalcapitalsession Final 100616160312 Phpapp02
12/43
Dont worry so much aboutcollecting people like
bottlecaps.
Worry about filling your nicheand providing value where the
people are.
8/13/2019 Digitalcapitalsession Final 100616160312 Phpapp02
13/43
Look for opportunitiesto meet potentialcommunity members
offline to supplementyour onlinerelationship.
8/13/2019 Digitalcapitalsession Final 100616160312 Phpapp02
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8/13/2019 Digitalcapitalsession Final 100616160312 Phpapp02
15/43
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Find the Voice(s) for Your OrgQ/ :3#)&(
8/13/2019 Digitalcapitalsession Final 100616160312 Phpapp02
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8/13/2019 Digitalcapitalsession Final 100616160312 Phpapp02
28/43
Donors are great
But what doyou do when
8/13/2019 Digitalcapitalsession Final 100616160312 Phpapp02
29/43
your donorsarent RichUnclePennybags?
8/13/2019 Digitalcapitalsession Final 100616160312 Phpapp02
30/43
EVERYONE
HA S
DIFFERENT
T A L E N
T S
8/13/2019 Digitalcapitalsession Final 100616160312 Phpapp02
31/43
check-in
submit anidea
review
rate
blog
bookmark
stumbleupon
website
retweet
link
@ mention
embed
like it
share
vote
comment
buzz
tag
digghost anevent
recruitgivefeedback
create
use it in apresentation
write
talk
8/13/2019 Digitalcapitalsession Final 100616160312 Phpapp02
32/43
76% of all givers
are motivated byfriends and family
Givers of money, time,shared links, tweets,
ReTweets, reviews,votes, ratings,comments, blog posts
8/13/2019 Digitalcapitalsession Final 100616160312 Phpapp02
33/43
Let go
Trust that theyknow the bestway tocommunicateand motivatetheir network
8/13/2019 Digitalcapitalsession Final 100616160312 Phpapp02
34/43
Example: Atlas Corps
8/13/2019 Digitalcapitalsession Final 100616160312 Phpapp02
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8/13/2019 Digitalcapitalsession Final 100616160312 Phpapp02
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37/43
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8/13/2019 Digitalcapitalsession Final 100616160312 Phpapp02
38/43
;< ,2A3+
V W"5+
X= W"5+
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8/13/2019 Digitalcapitalsession Final 100616160312 Phpapp02
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8/13/2019 Digitalcapitalsession Final 100616160312 Phpapp02
40/43
Alison M cQuade
[email protected] www.facebook.com/globalgiving
@GlobalGiving
@akmcquade
8/13/2019 Digitalcapitalsession Final 100616160312 Phpapp02
41/43
Tammy Gordon
[email protected] www.facebook.com/AARP www.youtube.com/AARP
@AARP
@floridagirlindc
8/13/2019 Digitalcapitalsession Final 100616160312 Phpapp02
42/43
Brian Reich
[email protected] www.thinkingaboutmedia.com www.facebook.com/BrianReich
@BrianReich
8/13/2019 Digitalcapitalsession Final 100616160312 Phpapp02
43/43
Wendy Harman
[email protected] www.facebook.com/redcross
http://blog.redcross.org/
@redcross@wharman
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