Hello, let’s talk about digital maturity.
1. How is it defined?2. What does it look like?3. An example.
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What digital maturity isn’t.
• Category complacency
• Technological opportunism
• Social media internships
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What drives digital maturity?
• Leadership traits
• Organizational intent
• Business insight & focus
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Digitalleadership traits.
• Intensity of commitment
• Strong communicator
• Digital DNA
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OrganizationalIntent.
• Collective behaviour
• Documented strategy
• Balanced funding
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Businessinsight & focus.
• Market/big data collection
• Web/mobile/social analytics
• Customer feedback
Typical barriersfor digital maturity
• Organizational culture
• Expense vs. investment
• Resource prioritization
• Short-term vs. long view
• ROI clarity
Digital maturitypayoff
• 26% more profitable
• 12% higher market valuation
• 9% more revenue generation
Source: MIT Center for Digital Business
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Basic
Tactical
Optimized
Automated
Engaged
Digital Transformation.
An example of digital maturation.
• Technology firms
• Banking organizations
• Insurance companies
• Travel/hospitality groups
• Telecom providers
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Nike digital sport.
Advertising Product innovationMobile ecosystemCustom web
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Digital maturity agency model
• Redefining value
• Restructuring the service mix
• Focused on emerging needs
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Strategy partner
Vendor partner
Can you design and build our website?
Respond With:Scope & Budget
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Strategy partner
Vendor partner
Can you define what our website should be?
Respond With:Content Strategy & Approach
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Strategy partner
Vendor partner
Can you help define our online strategy?
Respond With:User-Centered Strategic Plan
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Vendor partner
What other digital experiences should we consider?
Respond With:Digital Roadmap Strategy
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Vendor partner
Can you identify new business opportunities in the digital landscape?
Respond With:Digital Business Transformation Strategy
More than a mindset.Top down vision.Drives the business.Resource appropriately.Continue to evolve.
Thank you.And please, no more QR codes.
Dean ElissatVP Client Engagement