Maximizing Impact of Digital Media in Your JCC
January 2013
Inbound Marketing
Web Marketing Analytics
Pay Per Click Marketing
Mobile Opportunities
Outbound vs Inbound Marketing
Web Marketing Analytics
Web Analytics
Marketing Analytics
Purpose of a Website?
Google Analytics
Web Analytics
HitsHow Idiots Track Statistics
Key Performance Indicators
Conversions
Conversions
Traffic
Traffic
Traffic
Bounce Rate
Other Insights - Maps
Other Insights - Mobile Usage
Other Insights - Keywords
Pay Per Click Advertising
Local Searches in US
2,200,000,000searches are done with local intent on Google every month
SEO & SEM
How to set up PPC ads?
Keyword Selection
Bid on Keywords & Set Budget
Where do you want the ad to show?
Craft the Ad
Retargeting
Creating Successful Campaigns
Creating Successful Campaigns
Creating Successful Campaigns
Creating Successful Campaigns
Mandel JCC
Fitness Membership
November 6th - January 22, $2,500
137 phone calls, 385 online leads
$5 per lead
Jewish Community Center of Greater Orlando
Preschool & Camp
Decreased average lead from $260 to $59
$20,000 PPC = $200,000 extra revenue
Mobile Opportunities
Why Mobile?
67% of JCC members own smartphones (JCC Benchmarking 2012)
47% of smartphone users search for local business info (JPMorgan)
Some JCC websites see 25% of their traffic from mobile devices w/ bounce rates of over 70%
Mobile Users
Unforgiving
46% of users who had a poor experience with your website on their mobile device are unlikely ever to return to website
Ready for Action
70% of all mobile searches result in action within one hour
Mobile Website - Easy Fix
HowToGoMo.com & Duda Mobile
Mobile Website Considerations
What are mobile users looking for?
- Phone number, hours, directions, whats happening today.
What do our web analytics show us mobile users want?
Mobile App
Why build a mobile app?
JCCs of North America App Features
Essential JCC InformationStaff DirectorySchedulesNewsFeedbackFacebook & TwitterEventbrite IntegrationCustom ListsPhoto AlbumsMaps& More
Mobile App Considerations
How do you currently publish schedule on web?
Do you have mobile users in your community?
Have you created a mobile website?
Human resources to care for and grow app?
Other Trends
Social Search
JCCs starts seeing success in Social