Download pdf - Digital Marketing Live! 2014 - Media Injection - Bob Christiaanse

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Page 1: Digital Marketing Live! 2014 - Media Injection - Bob Christiaanse

Van Monitoring naar Real Time engagement Hoe creëer je loyale online fans?

Page 2: Digital Marketing Live! 2014 - Media Injection - Bob Christiaanse

Waarom actief op Social Media?

•  Luisteren? •  Converseren?

Page 3: Digital Marketing Live! 2014 - Media Injection - Bob Christiaanse

Do’s and Dont’s

Page 4: Digital Marketing Live! 2014 - Media Injection - Bob Christiaanse

Do’s and Dont’s

Page 5: Digital Marketing Live! 2014 - Media Injection - Bob Christiaanse

Do’s and Dont’s

Page 6: Digital Marketing Live! 2014 - Media Injection - Bob Christiaanse

Engagement

Forums

Pers

Blogs

Nieuws

Social Media Toen: Monitoring

Page 7: Digital Marketing Live! 2014 - Media Injection - Bob Christiaanse

Engage + CRM verzamelen

Binnen actieve netwerken zoeken

Analyseren

Engage + Fanbase vergroten

Externe bronnen doorzoeken

Analyseren

Analyseren

Engage

Forums

Nieuws

Blogs

Pers

Social Media Nu: Real-time engagement

Page 8: Digital Marketing Live! 2014 - Media Injection - Bob Christiaanse

Ultieme doel?

Page 9: Digital Marketing Live! 2014 - Media Injection - Bob Christiaanse

Loyale Fanbase

https://littlemonsters.com/ https://www.pottermore.com/

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