Diffusion of Innovations
EDUC: 8841Dr. Carol Watson
Sarah Dillahunt November 2010
Sakai™,
SoftChalk Digital Repository Program
LMS TECHNOLOGY SPONSORING MEDIA & PUBLISHING ?
1996 2002 2005 2009 2010
V6
Evolution
Star Rating Create-a-
Poll
Jigsaw Puzzles
Tabbed Info
Did You Know
Web in the Box
Innovation-Development Process
Research
Perceived Attributes
Development
Commercialization
Need
Innovators
Development
•Engage your students with lessons that include pop-up text annotations, self-assessment quizzes, and interactive learning games.•Package your lessons for delivery via CD-ROM, Intranet, Internet, or integrate with your LMS (Learning Management System).•Create interactive web pages for your e-learning course. It's easy, quick, and your lessons will look like a professional designer created them.
Researched authoring tools, content compatibility, and portability with LMS or Internet desired
No Programming or HTML required
Designed Prototype, with content authoring tools, accessibility to standards & VPAT templates
Delivery via CD-ROM, Intranet,
Internet, or downloaded to LMS
Sales exceeded 70% annually for 5-years,
Marketed Product at Education and Technology Conferences & Tradeshows
Development-Commercialization
http://www.softchalk.com/learn.html
Decision 70% Sales
Growth
Implementation
(Rate of Adoption)
Confirmation
Knowledge of Innovation
(Evans & Jones)
Persuasion (30-day free
trial)
Innovation-Decision Time Line
http://www.softchalk.com/learn.html
1996 2002 2003-2008 2009 2009 - 2010
Adopters & S-Curve
Product
Introducti
on
Product
Release
5-yr
Gro
wth Rate
% Penetr
ation
01020304050607080
2002 2003 2003-2008 2010
IMPLEMENTATION Access to Quick Tour Videos
Access to Upload SoftChalk CONNECT
Publish to MERLOT, Repository of Open Education ResourcesAccess to Media Repositories & Content Mgmt . System
Access to Supplemental Websites or Products
Case Studies of innovations in education to the online learner
Weekly introductory session on SoftChalk
"Innovators in Online Learning" webinar series with guest speakers
http://www.tip.duke.edu/loyo/LOYO_template_08_09.html
Customized Lessons
visit http://www.softchalk.com/lb_customStyles.html
Basic Text Editing.
Innovators, Adopters, & Laggards
Innovators (Develop ideas)
Early Adopters (Opinion leaders/Role Models
Laggards (isolated in social system/Opposes Change)
Critical Mass & Change Agents
Return on Investment Self-Sustaining
Secures Adoption of New IdeasSlows Diffusion of Undesired Effects
Technology Partners