Developing a Social Media Policy
DETROIT JEWISH EARLY CHILDHOOD EDUCATION
SOCIAL MEDIA ACADEMYThe Social Media Academy is generously funded through a grant from
Produced by
Our Goals for Today
• To introduce the concept and importance of a social media policy for your school
• To provide a framework and tangible takeaways for hosting this conversation in your school
Note: While we will explore important issues, this is NOT the time to decide on particular
policies for your setting.
Elements of the Policy Workbook
• What does a SMP mean to you?
• Organizational Values in Social Media
• Social Media Roles
• What Should You Say Online
• Monitoring Policy
• Responding to Negative Comments
• Responding to Positive/Neutral Comments
• Privacy and Permissions
• Copyright and Attribution
• Personal and Professional
Gathering Your Team
Whose voices should be represented?
How? At what point in the process?
What do you want them to get out of being involved?
Existing Policies & Permissions
How can/should they be integrated?
What are your existing policies?
Where is the overlap?
Translating Values Online
Value How can we embody this value online?
Curiosity/Discovery
• Asking questions (demonstrating our own curiosity)
• Showing the students' journeys of Jewish discovery through pictures, videos, quotes, etc.
• Talking about the value of curiosity and discovery in education
• Sharing photos and asking friends/followers to "find" things in them (encouraging others to be curious and discover)
Pause...Before You Post
• What three questions should you ask yourself before posting?
• How can your values, mission, vision, or voice guide those questions?
Put a pause between your fingers and the
keyboard.
Who Can Post?
• Who has posting permissions?
• Admin permissions?
• What guidelines do they need to follow?
Responding - The Good, Bad, & Ugly
What are the implications for different kinds of responses, no response, deleting, reporting?
How would this comment affect the community?
Inside & Out: Community Guidelines
Define the boundaries of your sandbox...
What are the expectations for "playing" in your space?
Monitoring
Who is listening? What are expectations for responding?
Where is your attention directed?
Personal and/or Professional
Consider:
• Personal posts
• Personal time
• Personal spaces
• Professional posts
• Professional time
• Professional (official) spaces
Where is the boundary?