Download pdf - Designing for Social Media: Top 20 Tips from Sitewire

Design for Social MediaTOP 20 TIPS FROM SITEWIRE SOCIAL MEDIA EXPERTS

CONTEXT UNDERSTAND WHAT YOUR AUDIENCE IS

SEEING, THINKING AND DOING

IT’S KIND OF A BIG DEAL.

DESIGN FOR SOCIAL MEDIA | TOP 20 TIPS

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ERMAHGERDPOST USEFUL CONTENT THAT IS RELEVANT

TO YOUR AUDIENCE

GERSBERMS!


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ONE DOES NOT SIMPLY ACT LIKE A FRIEND, NOT A BRAND

BECOME PERSONABLE.

YOU THINK YOU’RE UNIQUE?

KNOW WHAT REALLY DIFFERENTIATES YOU

YOU MUST BE NEW HERE.


4

DO YOU EVEN LIFT? SKETCH YOUR PERSONAS

SERIOUSLY BRO.


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SPEAK ALL THE WORDS!SPEAK THEIR LINGO

ALL THE THINGS!

AIN’T NOBODY GOT TIME FOR THAT

USE SHORT, TIMELY LANGUAGE

OH, LORD JESUS IT’S A FIRE!


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I NOTICED YOU DON’T HAVE BRAND GUIDELINES

MAKE GUIDELINES FOR SOCIAL MEDIA

SO I MADE YOU SOME.


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DO YOU PREFER “FASHION VICTIM” OR “ENSEMBLY

CHALLENGED”? ALIGN YOUR VOICE TO YOUR BRAND PERSONALITY

UGH, AS IF!


9

WOW. SUCH BORING.AVOID GENERIC STOCK PHOTOGRAPHY


10

PLZ NO.

COLOR IS MAGICCHOOSE A COLOR PALETTE AND STICK WITH IT


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FRIENDS FOREVER.

TRIED SOMETHING DIFFERENT ONCE

BE CONSISTENT

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IT WAS AWFUL.


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WHERE IS EVERYBODY?! KNOW WHERE YOUR AUDIENCE IS ACTIVE

NOT FUNNY, GUYS!

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IF YOU WANT TO ACHIEVE AN OBJECTIVE

CONSIDER HOW YOUR CAMPAIGN ADAPTS TO EACH PLATFORM

THEN WHY NOT CREATE A PLAN?

HASHTAGS LEVERAGE PLATFORM NUANCES

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HASHTAGS EVERYWHERE!


BOOST YOUR REACH POST A SHARE-WORTHY TEASER

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NYANYANYANYANYANYA

DESPISE NOT THE PLAYER MAKE A GAME OUT OF IT

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RATHER, HAVE DISDAIN FOR HIS SPORT


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USED A MEME IN A STATUS UPDATE

ESTABLISH METRICS FOR MEASUREMENT

GOT 10 LIKES.

FACEBOOK CHANGES ALGORITHM AGAIN

GO WITH THE FLOW

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PAGE REACH DOUBLES.


DON’T JUST RUN WITH IT COLLABORATE AND CO-CREATE

BETTER IDEAS MIGHT BUBBLE UP.


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Thank You