Overcoming Lead Conversion Challenges for B2B Marketers
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What can you do to improve the effectiveness of every web visit?
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Just because you can, doesn’t mean it is better for the customer
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Just because you can, doesn’t mean it is better for the customer
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Just because you can, doesn’t mean it is better for the customer
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Just because you can, doesn’t mean it is better for the customer
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Just because you can, doesn’t mean it is better for the customer
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Just because you can, doesn’t mean it is better for the customer
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Making hard for them to signal their interest
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Making hard for them to signal their interest
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Making hard for them to signal their interest
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Making hard for them to signal their interest
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Low engagement… – But serve a broad audience
Low conversion… – But need qualifica8on data
A lot of data… – But need ac8onable metrics
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What would you do differently if you knew the company that was ABOUT to visit your site?
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3 Steps to Drama8cally Improve ROI
1. Customize and Personalize Content
2. Shorten forms without losing data
3. Op8mize for your most valuable visitors
Content for Healthcare Companies
Content for Financial Svs Companies
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Shorten Forms Dynamic Sugges9ons
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User Entered Data
Automa9c Addi9onal Data
Inquiry or Lead
3. Optimize on the Accounts That Matter
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Business Contacts
(30 million)
Business Resolution Platform
CONTACTS
Crowd Sourced IP Validation
Internet Registry
(3+ billion IP’s)
Real-time ID Service
Web Traffic (250 million/mo)
ANALYTICS
Proprietary IP-Bus Data (800 million)
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
Industry Average Crowd Science baseline
Demandbase enabled
• 46% increase in conversion rate
• 17% of ISP email addresses tied to target customers
• 14% more real phone numbers
Source: Crowd Science
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With Real-‐8me Iden8fica8on:
1. Customize and Personalize Content
2. Shorten forms without losing data
3. Op8mize for your most valuable visitors
Learn More Day Customer Webinar:
10:00a PT October 27th
Demandbase.com/day
Stop by our booth!
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