Fahmi Rahmadiputra &Adriano Qalbi
Grey
Idea that moves people
How to make young people keep increasing donation
even at the times where no general disasters are
happening?
• Young people have high spending
• Young people are filled with lots of information of what is
happening like disaster event, political event also places are in
need
• But at the end of the day, what they are thinking are,
how should my hair look like, what sneakers should I bought and
etc
• Young people which have high spending, usually ends up with
goods that aren’t used
• Young people which have money, usually ends up buying goods
to feed their spending needs
• Which later, the goods also ends up not being used
“With that amount of unused goodsit’s always easier to give up goods
rather than money”
“So if I have comics collection thatI’m bored with, can it be useful for
the need?”
“If I’m looking for comics, how can I still complete my collection but at
the same time I can help the need?”
It’s a two way movement,
where people can turn their unused goods into donation,
also other can donate while fulfilling their spending needs
• We invite young people and inspiring brand for them, such as
Holycow Steak (restaurant) also KottonKrown (official band T-
shirt distributor) for their unused goods to support the
movement throughout Facebook, Twitter and Kaskus (Trading
goods community website)
• The Sellers
Need to post their unused goods and state the minimum
amount of donation that’s need to be done on their Facebook,
Twitter or kaskus
(let us know by tagging us)
• The Buyers
Need to do the minimum amount of donation that is required to
any donation party that they want (Ex: Red cross, Unicef, Fight
cancer and etc trough their bank account) and post the receipt
on Facebook, Twitter or Kaskus (let us know by tagging us)
So what we did only
amplified
the movement,
unused goods that are posted
and link of bank accounts for
donation
Only within 2 weeks…
Almost Rp 3.5 million worth
of goods are posted and willing to
be traded for donation
Almost Rp 2 million of
goodness has been donated
Also, the donation that has been
done, often exceed the minimum
amount that was required
• We can held live market event, where people can put their
unused goods to be traded with goodness. In here, the
donation
receipt works as the currency
• It can be also a Corporate Social Responsibility event. Instead
doing discount for stock clearance, the leftover stock can be
traded with goodness. The donation receipts also works as the
currency
So look at your surrounding now for unused goodsand let us know trough:
www.facebook.com/tradegoods.withgoodness
@tradegoodness on twitter
tradegoodness on kaskus
Thank you
Lets discuss!